Manish Mohan Baral, Subhodeep Mukherjee, Ramji Nagariya, Bharat Singh Patel, Anchal Pathak and Venkataiah Chittipaka
The micro, small and medium scale enterprises (MSMEs) faced various challenges in the ongoing COVID-19 pandemic, making it challenging to remain competitive and survive in the…
Abstract
Purpose
The micro, small and medium scale enterprises (MSMEs) faced various challenges in the ongoing COVID-19 pandemic, making it challenging to remain competitive and survive in the market. This research develops a model for MSMEs to cope with the current pandemic's operational and supply chain disruptions and similar circumstances.
Design/methodology/approach
The exhaustive literature review helped in identifying the constructs, their items and five hypotheses are developed. The responses were collected from the experts working in MSMEs. Total 311 valid responses were received, and the structural equation modeling (SEM) approach was used for testing and validating the proposed model.
Findings
Critical constructs identified for the study are-flexibility (FLE), collaboration (COL), risk management culture (RMC) and digitalization (DIG). The statistical analysis indicated that the four latent variables, flexibility, digitalization, risk management culture and collaboration, contribute significantly to the firm performance of MSMEs. Organizational resilience (ORS) mediates the effects of all the four latent variables on firm performance (FP) of MSMEs.
Practical implications
The current study's findings will be fruitful for the manufacturing MSMEs and other firms in developing countries. It will enable them to identify the practices that significantly help in achieving the firm performance.
Originality/value
The previous researches have not considered the effect of “organizational resilience” on the “firm performance” of MSMEs. This study attempts to fill this gap.
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Nidhi Sharma, Anchal Pathak, B. Latha Lavanya, Naval Garg and Kusum Lata
The present study aimed to evaluate the psychometric properties of the short form of personal optimism and self-efficacy optimism-extended (POSO-E) among Indian teachers.
Abstract
Purpose
The present study aimed to evaluate the psychometric properties of the short form of personal optimism and self-efficacy optimism-extended (POSO-E) among Indian teachers.
Design/methodology/approach
Two studies were conducted to adjudge the reliability and validity of the scale. In the first study, the sample of 510 respondents was randomly divided into subsamples. The first subsample was subjected to the Exploratory Factor Analysis which yielded a two-factor solution explaining 71.02% of the variance. This model was subjected to the Confirmatory Factor Analysis using a second subsample. Acceptable model fit indices suggested factorial validity of the two-dimensional POSO-E among Indian teachers. In the second study, acceptable Cronbach's alpha and composite reliability estimates (greater than 0.70) indicated the scale's reliability. Also, as expected, personal optimism, self-efficacy optimism and overall optimism reported a positive correlation with spiritual well-being and a negative association with distress. It confirmed the criterion validity of the POSO-E among Indian teachers.
Findings
The results showed appreciable psychometric properties of the POSO-E in the context of Indian teachers. The study offered a valid and reliable scale to measure teachers' optimism levels. It is poised to generate renewed interest among scholars to emphasize teachers' positive and optimist thinking. The findings also reported a positive association between teachers' optimism and spiritual well-being. It suggests that spiritual practices and interventions could be used to develop an optimistic academic workforce.
Originality/value
The study is one of the pioneer studies that evaluated the reliability and validity of the POSO-E among Indian teachers.
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Md Safiullah, Anchal and Neha Parveen
Purpose: The primary purpose of this study is to understand how tourism companies are engaged in Corporate Social Responsibility (CSR) initiatives during “Hajj and Umrah” to build…
Abstract
Purpose: The primary purpose of this study is to understand how tourism companies are engaged in Corporate Social Responsibility (CSR) initiatives during “Hajj and Umrah” to build the Company's Brand image among Muslim pilgrims.
Design methodology and approach: The present study is exploratory and qualitative and follows a case-based approach. Data were collected mainly from secondary sources like newspapers, articles, news reports, agencies” reports, etc.
Findings: Companies increasingly strive to run their businesses ethically, responsibly, and with a conscience during Hajj and Umrah. Companies use their vast network and years of experience processing visas, providing transportation, lodging, and guiding during the journey, aiding people experiencing poverty, providing travel services, medical care, food distribution, and contributing to environmental projects. Building engagement with CSR initiatives wins long-term brand loyalty with internal and external audiences, making the company an agent of positive change. CSR activities during Hajj and Umrah also provide companies with global outreach opportunities. India companies engaged in CSR activities gained tax benefits under Section 37 of the Income Tax Act.
Original: Present study is interdisciplinary (Law & Management) in nature. The study on CSR has been conducted in many areas, but CSR activities during Hajjj and Umrah, a business strategy of brand building, have yet to be studied. The present study will help academicians in theory building and companies to understand the importance of CSR activities during Hajj and Umrah in strategic decision-making.
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Anchal Arora, Nishu Rani, Chandrika Devi and Sanjay Gupta
Organic food market has grown rapidly on a global level and so is the interest of customers. The present paper ranks the factors and sub-criteria which are taken into…
Abstract
Purpose
Organic food market has grown rapidly on a global level and so is the interest of customers. The present paper ranks the factors and sub-criteria which are taken into consideration while making organic purchase decisions resulting in understanding the behaviour of consumers.
Design/methodology/approach
The present paper considered a sample of 550 respondents in the area of Punjab. Fuzzy AHP technique was applied to understand the key factors and sub-criteria which play a major role in organic food purchase decisions. The paper is empirical and descriptive in nature. The factors considered for the study include price, consumer knowledge, trust, attitude, behavioural intentions, subjective norms, perceived personal relevance and perceived consumer effectiveness.
Findings
The three major influential factors include price, trust and attitude ranked in the same order of preference which majorly affects the purchase decisions and talking about sub-criteria the three major criteria to purchase organic food include: “Price plays a significant role in purchase decisions (P2)”, “Organic food keeps me fit and healthy (A1)” and “Organic food intake makes me feel energetic (A2)”.
Research limitations/implications
The present paper is limited to the area of Punjab and majorly eight factors have been taken into consideration. Further research can be explored on broader geographical and cultural areas with new dimensions in criteria and sub-criteria.
Practical implications
The findings of this paper will surely help the marketers to understand the behavioural intentions and preferences of the customers. Accordingly, they will strategize the policies to convert organic food market into a niche market with a high growth rate.
Originality/value
The existing literature explored various key factors. However, the present study comes up with ranking to the factors according to their priority in purchase decisions. This will definitely help marketers, business houses, practitioners and academicians about the key factors which affect purchase decisions, and it will surely add incredible knowledge into the existing database.