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The purpose of this paper is to shed light on the innovation adoption process taking place in the public relations field through the use of Web 2.0 applications and social network activities.

Innovation adoption of electronic public relations (E-PR) is examined at personal, organizational, and environmental levels by employing, for each one of the previous, a number of different sub-dimensions leading to the creation and verification of a hierarchical tree structure.

E-PR innovation adoption can be influenced at personal, organizational, and environmental levels. Each of the aforementioned levels is hierarchically linked to a number of factors that can actually speed up the process.

Never before to the authors’ knowledge the E-PR adoption process was examined as a hierarchical model bridging the innovation adoption literature with the public relations literature.

The purpose of this paper is to explore the perceptions of the residents of Beijing for the improvement of the tourist infrastructure after the Olympic Games. The study identifies factors affecting the inhabitants' perceptions about the tourist impact of the Olympic Games, and the development of special tourist types.

A group of 1,000 urban Beijing residents from different districts are personally interviewed on their perceptions about Beijing as a tourist destination. Their perceptions are measured on the basis of infrastructure improvements made for the Olympic Games, and the impact these improvements will have in Beijing as a post Olympic city.

The Olympic Games improve tourist infrastructure according to Beijing residents. Infrastructure for the Olympic Games affects the economic development of the Olympic city, as well as the touristic development of the city. The above mentioned factors lead to three clusters of residents, namely the eco tourism supporters, the linked tourism supporters, and the mainstream tourism supporters. These three groups with different characteristics are responsible for tourist improvement, additionally to the development of new tourist models mostly related to the Olympic Games infrastructure.

The improvement of tourist infrastructure in an Olympic City will attract different types of tourists who are not attached only to sports. Tourists interested in culture, in eco‐tourism, in linked tourism, and in mainstream tourism will also be attracted by an Olympic City. The outcomes of the study can be used by future Olympic cities in order to improve their image as a tourist destination.

There is limited research related to the impacts of the Olympic Games into the tourist industry. The present study identifies the impact of the Olympic infrastructure to different types of tourism. Different clusters of residents will provide valuable insights related to tourism stemming from the Olympic infrastructure.

The purpose of this paper is twofold. First, the paper seeks to identify whether the role of product manager in UK and in France differs and second, the paper models the relationship between brand managers’ role, role stressors, job satisfaction, job commitment and propensity to leave, in the aforementioned countries.

To test the hypothesized associations an e-mail survey was conducted among UK and France firms. Sample sectors included cosmetics and toiletries, household care products, packaged food, drink/beverages and tobacco. These industries represent a significant volume of UK and France FMCG trade.

The results reveal the existence of a same pattern in the brand managers’ role but also reveal some differences in the variables that affect the brand managers’ intention to leave the corporation.

The examination of the proposed model takes place only in UK and France. Conclusions should not be made for the role of the brand manager in general. The study must take place in other countries in order to make some more indulging conclusions. A more fruitful approach would be to gather data and from other sectors.

Carefully planned job descriptions which comply with the moral values and strategic plans of the firm, reduces the propensity of their employees to leave and increases commitment and satisfaction.

No prior research has been undertaken in order to demonstrate how the role of the brand mangers affects their commitment, satisfaction and finally their propensity to leave the firm.