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Entrepreneurship, which traditionally has been a male occupation, still attracts fewer women than men. Challenging gender stereotypes within entrepreneurship is one avenue to increase women's entrepreneurial intention and promote women entrepreneurship. This study adapts the “think manager – think male” leadership perspective to the entrepreneurship context and explores gender stereotype's implications for both entrepreneurial intention and motivation to become an entrepreneur.

A total of 902 Spanish non-entrepreneurs, both male and female, were randomly asked about the representation of successful entrepreneurs (no-gender-mention), successful men entrepreneurs or successful women entrepreneurs (reduced stereotype threat condition vs no-gender-mention or men entrepreneurs' conditions). Then, female participants' entrepreneurial intention, its antecedents (i.e. attitudes toward entrepreneurship, subjective norms and entrepreneurial self-efficacy) and necessity vs opportunity motivation were measured and compared to their male counterparts' scores in those three conditions.

Female participants reported higher entrepreneurial intention, self-efficacy and opportunity motivation when assigned to the successful women entrepreneurs' condition. Younger participants – compared to older ones – also exhibited higher entrepreneurial intention and opportunity motivation, more positive attitudes toward entrepreneurship and higher scores in subjective norms. Furthermore, findings suggest a woman entrepreneur seems to be less accessible (or more counter-stereotypical) to male participants than to female participants and, thus, the “think entrepreneur – think male” bias is more noticeable in male participants. Therefore, reducing negative stereotype threat for women in entrepreneurship may increase women's entrepreneurial career aspirations. This is of utmost importance to optimize training courses and mentoring programs to strengthen women's self-efficacy in their entrepreneurial skills and capabilities.

This study contributes to the literature about gender, entrepreneurial intention and motivation by adapting a leadership paradigm (“think manager – think male”) to entrepreneurship (“think entrepreneur – think male”). These findings shed new light on the antecedents of entrepreneurial intention and motivation and have implications for policy measures. Acknowledging that exposure to successful women entrepreneurs as role models potentially facilitates entrepreneurship among women, governments should provide tailor-made incentives and support for women entrepreneurs in the form of awareness raising, networking and in the mass media.

This study aims to analyse the influence of the pillars (hard and soft skills) of digital academic entrepreneurship on students' entrepreneurial intention.

This was done by adopting a quantitative methodology involving empirical research with a sample of 761 university students from two countries and adopting structural equation analysis to validate the theoretical model proposed.

The results indicate a direct influence between hard and soft skills and entrepreneurial intention, and a positive, indirect influence between these and entrepreneurial intention mediated by the dimensions of the theory of planned behaviour (TPB) – entrepreneurial attitude, subjective norms and perceived behavioural control. Therefore, the pillars of digital academic entrepreneurship have a direct and indirect influence on university students' entrepreneurial intention.

This study also contributes to better operationalization of entrepreneurial education in university environments, since the development of hard and soft skills can be planned better based on the model proposed here. Considering the relations between the dimensions of hard and soft skills and those of TPB, this study shows there can be an influence on students' entrepreneurial intention.

In this study, a new and innovative construct is inserted in the model of entrepreneurial intention: “structural pillars of digital academic entrepreneurship” through structural equation modelling, to determine the degree of influence of these pillars (hard and soft skills) constructs on HEI students' entrepreneurial intention.

The purpose of this study is to analyze the entrepreneurial intentions of higher education students in a private higher education institution (HEI), enrolled in the following courses: Business Management, Hospitality Management, Tourism and Business Relations.

A quantitative methodology was used through the application of a questionnaire in a private HEI located in the northern region of Portugal and 228 valid responses were collected.

We have found out that (1) the elder the students are, the higher is the probability that they will consider entrepreneurship as the first option to enter the job market; (2) the courses of Business Management and Hotel Management are those that influence the entrepreneurial intentions most positively; (3) the more prepared a student feels in order to start a business, the more likely he will become an entrepreneur; (4) to consider entrepreneurship as the first option to enter the job market is positively influenced by the dimensions of the Attitude Toward Enterprise (ATE), namely, leadership, creativity, achievement and personal control; (5) to have a business idea could be motivated by the course in which the students are enrolled in, if they feel they are prepared to start a business, and by the dimensions of ATE.

HEIs and/or regional governments may have an entrepreneurship support office, where students can get assistance in the process of creating their companies and develop innovative entrepreneurial models adapted to older students. The creation of “senior entrepreneurial ecosystems” can be an interesting path to be explored. HEIs can make extracurricular activities available to students. Policymakers must introduce entrepreneurship to primary and secondary education.

This study increases the understanding of the individual characteristics of the students in a private HEI, as well as the courses that positively influence entrepreneurial intentions.