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The present paper proposes simultaneous research into the effects of co‐operation with buyers and suppliers on company performance, and how both types of co‐operation interact in one specific industry.

The paper conducts an analysis of a sample of 80 sawmills in the Spanish regions of Galicia and the Basque Country, comprising most of the wood production in Spain.

Contrary to prior research, the results suggest that contextual factors, inherent to each supply chain, affect the relationship between supplier‐customer co‐operation and performance.

The findings lead one to argue that some traditional arguments in favour of co‐operation with buyers and suppliers might not be applicable to specific industries, positions in the value chain or exchanged products, and that industry‐specific variables should be included in future research.

Sawmills appear to benefit only from co‐operation with buyers, but not from co‐operation with suppliers. Furthermore, the two types of co‐operation do not appear to generate synergy.

The study adopts a systemic view of the supply chain and argues that industry‐specific factors, and position in the value chain, should be included as control variables in empirical work researching the competitive consequences of co‐operation in the value chain.

This paper aims to systematically visualize the structure and trends from 2005 to 2021, which will help scholars gain a deeper appreciation for existing studies and grasp future research possibilities and directions.

The approach is bibliometric, using VOSviewer and CiteSpace to analyze 765 journal articles and reviews from the Web of Science (WoS) and Scopus databases over the past 16 years.

There is considerable interest in urban tourism destination image (U-TDI), partly because of the role of image in promoting the economic development of urban tourism and the associated benefits to stakeholders. Most research output concerns China, the USA, Spain and the United Kingdom (UK); research in the USA context has had a particularly wide range of influence. Highly cited journals play a crucial role, while subject structure, key articles and high-frequency keywords indicate popular topics, sub-themes and development trends. Drawing on these findings, the authors identify four topics that deserve further study.

This systematic review will enhance understanding of U-TDI research and inform future research directions as well as highlighting the need to explore destination image in greater depth, it guides policymakers in the tourism industry seeking to develop city image.