María Higueras, Ana Carrasco-Huertas, Ana Isabel Calero-Castillo, Manuel Moreno Alcaide and Francisco José Collado Montero
This paper aims to study the suitability of a selection of 3D printing liquid photopolymer resins for their application in the cultural heritage context.
Abstract
Purpose
This paper aims to study the suitability of a selection of 3D printing liquid photopolymer resins for their application in the cultural heritage context.
Design/methodology/approach
The main concerns regarding the conservation and restoration of cultural assets are the chemical composition and long-term behavior of the new materials that will be in contact with the original object. Because of this, four different LED curing resins were exposed to an accelerated aging procedure and tested to identify the materials which demonstrated a better result. Some specific properties of the material (color, glossiness, pH and volatile organic compound emissions) were measured before and after the exposure.
Findings
Some of the properties measured reported good results demonstrating a decent stability against the selected aging conditions. The main changes were produced in the colorimetric aspect, probably indicating other chemical reactions in the material. Likewise, a case study could be also executed to demonstrate the usefulness of these materials in the cultural field.
Research limitations/implications
It is necessary to study in more detail the long-lasting behavior of the materials employed with these technologies. Further analysis should be carried out highlighting the chemical composition and degradation process of the materials proposed.
Originality/value
This paper contributes to the introduction of curing 3D printing resins in the restoration methodologies of cultural assets. For this, the study of a selection of properties represents the first stage to suggest or reject their use.
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Ana Ma Castillo Canalejo and Juan Antonio Jimber del Río
The main purpose of this research was to develop a universal model to evaluate the perceived value of tourism services and satisfaction with, and loyalty to, destinations from the…
Abstract
Purpose
The main purpose of this research was to develop a universal model to evaluate the perceived value of tourism services and satisfaction with, and loyalty to, destinations from the consumers’ perspective and demonstrated the model’s applicability in this context.
Design/methodology/approach
Using the structural equation model, cause and effect relationships were identified between the proposed model’s constructs, and indices of quality, satisfaction and loyalty among tourists were estimated. This system was applied to a large set of data collected with a structured questionnaire distributed to tourists visiting the city of Seville through a non-probabilistic sampling by intentional quotas method. In total, 922 valid surveys were obtained.
Findings
The indices show that tourists who visit Seville report a high level of loyalty to, and satisfaction with, this place because of the perceived quality of a variety of services. It is observed that the perceived quality index is much higher (17.95 per cent) than the expected quality index, so the quality of the service received by the tourist during his/her visit to Seville is described as excellent.
Research limitations/implications
Regarding this study’s limitations, other variables could have been included that influence tourist satisfaction, such as the climate, the effect of advertising medium, the prices and the emotional components. In addition, surveying tourists’ expectations before their visit is virtually impossible, as is surveying the same tourists again about their perceived value and satisfaction after their visit. Future lines of research could focus on the intersection of information between tourism offer and demand, providing information about an appropriate balance in specific markets. The proposed model can also be applied to other tourism places that are similar to Seville’s tourism offer, allowing useful comparisons and identification of critical points and ways to improve customer satisfaction continuously.
Practical implications
By establishing indices of expected and perceived quality and satisfaction and loyalty among tourists, tourism authorities and different economic agents involved in this sector can receive objective information about the results and quality of tourism services. Tourism managers, thus, can set objectives for improvements and competitiveness, as well as building and maintaining customer loyalty. At the same time, these indices allow comparisons with other organisations and places. By facilitating greater transparency in the measurement of quality and satisfaction, service providers connected to tourism can create a platform on which to articulate clearly their contributions to interested parties and local communities.
Social implications
These results constitute strategies and findings that any tourism place has to consider in the planning and development of its products. Therefore the model can help to encourage a long-term market perspective among tourism sector regulators, investors and agencies. With the information obtained with this model, areas needing improvement can be identified and the appropriate procedures can be put into practice to improve the tourism offer, adjusting it to meet travellers’ needs according to their motivations to travel to the destination. Residents also can benefit from these measures, as their quality of life will improve through upgrades of the city’s tourism facilities.
Originality/value
The unique contribution of the present study lies in how the indices or indicators of quality of, satisfaction with and loyalty to destinations among tourists are easily measured by applying structural equation modelling. A new approach to measure satisfaction, loyalty and quality is used based on a scale from 0 to 100, and the index results are very useful for comparing different tourist places.
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Ana Castillo, Leopoldo Gutierrez, Ivan Montiel and Andres Velez-Calle
This paper aims to analyze the ethical responses of the fashion industry to the first wave of the COVID-19 pandemic when the entire world was shocked by the rapid spread of the…
Abstract
Purpose
This paper aims to analyze the ethical responses of the fashion industry to the first wave of the COVID-19 pandemic when the entire world was shocked by the rapid spread of the virus. The authors describe lessons from emergency ethics of care in the fashion industry during the initial months of COVID-19, which can assist fashion managers in improving ethical decisions in future operations.
Design/methodology/approach
Rapid qualitative research methods were employed by conducting real-time, in-depth interviews with key informants from multinational fashion companies operating in Spain, a severely affected region. A content analysis of news articles published during the first months of 2020 was conducted.
Findings
Five critical disruptions in the fashion industry were identified: (1) changes in public needs, (2) transportation and distribution backlogs, (3) defective and counterfeit supplies, (4) stakeholder relationships at stake and (5) managers' coping challenges. Additionally, five business survival responses with a strong ethics of care component were identified, implemented by some fashion companies to mitigate the damage: (1) adapting production for public well-being, (2) enhancing the flexibility of logistic networks, (3) emphasizing quality and innovation, (4) reinventing stakeholder collaborations and (5) practicing responsible leadership.
Originality/value
Despite the well-documented controversies surrounding unethical practices within the fashion industry, even during COVID-19, our findings inform managers of the potential and capability of fashion companies to operate more responsibly. The lessons learned can guide fashion companies' operations in a post-pandemic society. Furthermore, they can address other grand challenges, such as natural disasters, geopolitical conflicts and climate change.
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Sandra M. Sánchez-Cañizares and Ana María Castillo-Canalejo
This paper tries to explore the possibilities of developing sustainable, community-based tourism (CBT) in Boa Vista in Cape Verde, Africa. Island territories are generally…
Abstract
Purpose
This paper tries to explore the possibilities of developing sustainable, community-based tourism (CBT) in Boa Vista in Cape Verde, Africa. Island territories are generally considered preferential tourist destinations. However, the negative effects of tourism in these destinations should not be overlooked, among them environmental concerns and impacts on the culture of the island’s inhabitants. The development of CBT takes on special relevance, as it based on planning schemes in conjunction with the local community who share the positive effects derived from tourism.
Design/methodology/approach
The methodology used consisted in designing two surveys: one focusing on the supply side and another on the demand side of tourism to define and analyse the current status of this sector in Boa Vista. The survey on tourism supply was distributed among a panel of experts formed by tourism service providers located in Boa Vista. The statistical results of the responses and the discussion carried out by the panel of experts permitted the development of a SWOT matrix. The survey on demand was administered to foreign tourists in different parts of the island. A total of 202 valid surveys were obtained.
Findings
The main results of the fieldwork are twofold. On the supply side of tourism, the community is making an enormous effort to actively participate in the development of sustainable tourism, efforts which are often constrained by the geographical barriers of Boa Vista (sandy soil, poor accessibility to other islands) and the institutional and political situation of the island. As regards the demand side of tourism, the vast majority of tourists stay at the island’s all-inclusive resorts, whereas few tourists require the services provided by the community, mainly because they are unaware that such services exist.
Originality/value
Certain island destinations are more appropriate for tourists wishing to flee mass tourism enclaves due to their natural environment, relative isolation and the traditional culture of their inhabitants. For this reason, it is important to develop a CBT model for these destinations in which initiatives are planned in conjunction with members of the local community who participate in decision-making processes and benefit equally from the positive effects of tourism. Although several case studies have been reported in the research on CBT initiatives, few studies have been carried out on CBT in island territories. This is the main contribution in this paper.
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Sandra Sanchez-Cañizares and Ana M Castillo-Canalejo
The purpose of this paper is to determine the role of gastronomy as a destination attraction, tourists’ perception of culinary tourism, its influence on satisfaction with the…
Abstract
Purpose
The purpose of this paper is to determine the role of gastronomy as a destination attraction, tourists’ perception of culinary tourism, its influence on satisfaction with the trip, and the economic value tourist’s attach to the opportunity to try traditional cuisine. The paper also examines possible sociocultural differences between different tourist segments according to how they rate gastronomy in their motivations for travel.
Design/methodology/approach
Data were collected by means of 392 questionnaires distributed in Ljubjlana (Slovenia) and Cordoba (Spain). Various bivariate and multivariate statistical techniques are used to perform a comprehensive econometric study.
Findings
Tourists exhibit greater interest in gastronomy as a travel motivation in the Spanish city, where they value aspects related to this activity more positively. However, the willingness to pay more to try traditional food is similar in both cities. No sociodemographic differences were found between the segments regarding the importance of gastronomy as a travel motivation.
Research limitations/implications
Restaurateurs, hospitality associations, and other public or private stakeholders engaged in culinary tourism can benefit from this type of analysis. The study reveals the need to improve language skills, human capital formation, and the innovation of traditional dishes in the Spanish sample. It also shows that the future of culinary tourism in Slovenia will depend on enhancing the international visibility of this emerging tourism sector.
Originality/value
Successful strategies to promote culinary tourism must take into account the views of its main target group, tourists. Many studies analyzing tourist profiles are mainly qualitative, with few providing a cross-country comparison. This analysis provides a comprehensive, quantitative econometric approach to tourists’ opinions, and compares two different countries that differ in terms of their international visibility regarding this type of activity; specifically, Spain, which is a consolidated and world-renowned culinary tourism destination, and Slovenia, which is in the process of developing a culinary tourism project. Segmenting tourists based on their interest in culinary tourism also allows designing promotional strategies specifically tailored to each segment.
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Gurkan Akdag, Ozan Guler, Ali Dalgic, Sercan Benli and A. Celil Cakici
The purpose of this paper is to discover the common and differentiating food factors that affect tourists’ gastronomy satisfaction by comparing tourists’ gastronomic experiences…
Abstract
Purpose
The purpose of this paper is to discover the common and differentiating food factors that affect tourists’ gastronomy satisfaction by comparing tourists’ gastronomic experiences at two culinary destinations in the Mediterranean region.
Design/methodology/approach
A total of 396 usable questionnaires were collected using a convenience sampling method from Cordoba (Spain) and Hatay (Turkey). The data were analysed through descriptive and multivariate analysis methods, including frequency analysis, multiple independent samples t-tests, χ2 analysis and multiple regression analyses.
Findings
The results indicate that both of the destinations primarily attract existential type gastronomic tourists; however, they also attract recreational and diversionary types of tourist, particularly in Cordoba. From the perspective of Mediterranean cuisine, food quality and traditional gastronomy were determined to be common crucial factors for tourists’ food consumption satisfaction, which outweighs the effects of price, facilities and atmosphere. In addition, service and hospitality and innovation and new tastes in the dishes are the significant factors; however, factors vary according to the destination.
Originality/value
This study makes a significant contribution to the field food tourism by identifying common significant and insignificant and differentiating food factors that affect tourists’ gastronomic satisfaction in culinary destinations within the same geographical region. The results have the potential to provide a broader perspective for destination marketers and culinary establishments.
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Bárbara Castillo-Abdul, Ana Pérez-Escoda and Sabina Civila
This paper aims to increase the understanding of luxury brands’ branded content strategies concerning follower's engagement generated or not by happiness and well-being feelings…
Abstract
Purpose
This paper aims to increase the understanding of luxury brands’ branded content strategies concerning follower's engagement generated or not by happiness and well-being feelings spread in their branded content.
Design/methodology/approach
This study sample was composed of three of the most relevant luxury brands nowadays: Manolo Blahnik, Loewe, y Balenciaga. To address this research, an exploratory-correlational quantitative methodology was chosen; hypotheses were contrasted using ANOVA analysis with the SPSS software. Although the study can be considered quantitative, the first step of qualitative analysis was applied for content analysis with NVivo QSR software, categorizing all posts (N = 192) into three categories.
Findings
The dissemination of branded content and corporate social responsibility, despite being different in each case, show in general an interaction and affective commitment with their stakeholders. In the specific case of Manolo Blahnik and Loewe, they have prioritized their content, in the context of the pandemic, in posts related to social welfare, happiness, mental and physical health care. There are significant differences in the interaction with their audience, which respond very favorably to both “Happiness” and “Health and safety” content.
Originality/value
This study reveals how corporate social responsibility can be achieved using efficient communications in social networks. In this way, the perception of the image of the sector and the reputation can be improved – both sectoral and organizational – which unquestionably translates into economic gains for the brands.
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María Carmen García-Cortijo, Juan Sebastián Castillo-Valero and Ana Pérez-Luño
This paper analyses the behaviour of wineries after an economic crisis depending on their interest in the environment.
Abstract
Purpose
This paper analyses the behaviour of wineries after an economic crisis depending on their interest in the environment.
Design/methodology/approach
A questionnaire was drawn up to collect quantitative data on Spanish wineries; a total of 230 firms participated in the study. Subsequently, a detailed statistical analysis was performed using the Mann–Whitney U test and rank sum.
Findings
The results show that the wineries that were most interested in sustainability exhibited proactive behaviour during the post-crisis period, choosing to innovate in their different areas in order to deal with the situation.
Practical implications
The paper develops a simple and effective method for wineries to gain confidence that their sustainable behaviour will be compatible with innovating and overcoming a crisis.
Originality/value
This study contributes to the literature because, to the authors' knowledge, no other study has investigated the concepts of sustainability, crisis and innovation simultaneously. The model is also applicable to international wineries as well as companies in other sectors and would help them to define their strategic and sustainability plans.
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Daniela Castillo, Ana Isabel Canhoto and Emanuel Said
The implementation of AI-powered chatbots in the frontline may enhance efficiency, yet failures are still common. This paper aims to explore users' attribution of responsibility…
Abstract
Purpose
The implementation of AI-powered chatbots in the frontline may enhance efficiency, yet failures are still common. This paper aims to explore users' attribution of responsibility for service failures when using AI–chatbots and to examine how contextual factors influence perceptions of blame.
Design/methodology/approach
This work utilizes a mixed-methods approach, leveraging the findings from 39 exploratory interviews to develop the research framework and hypotheses. Subsequently, two experimental studies evaluated the type of interaction, failure type and failure severity.
Findings
The qualitative study identified voluntary and forced interaction types perceived by users based on contextual factors and demonstrated how these types impact expectations and responsibility attribution post-failure. The experimental studies showed that forced interactions intensify responsibility attributions toward the company and that disconfirmation of expectations mediates the relationship between forced interactions and responsibility attribution. Furthermore, failure type and severity level have a moderating influence on responsibility attribution.
Originality/value
This paper contributes to the theoretical understanding of user interactions with AI-powered frontline technology, by revealing the nuanced ways in which users perceive and react to failures.
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Ana Carrasco-Huertas, Ana Reyes Pérez and Domingo Campillo García
This study aims to delve into the effectiveness of applying traditional and more advanced digital means to document elements of cultural heritage, in this case large-format…
Abstract
Purpose
This study aims to delve into the effectiveness of applying traditional and more advanced digital means to document elements of cultural heritage, in this case large-format cartography. Application of multimethod digitalisation to a school map of the American continent dating to the early part of the 20th century has served to address specific issues, notably its multilayers consisting of paper, inks and a protective varnish on a textile medium. Its large format is likewise an obstacle to its digital capture.
Design/methodology/approach
The method applied here resorted to three registration systems: single-shot photography, panoramic photography and photogrammetry. The first two widely serve to capture works of large-format, whereas the third is commonly used to record volumetric assets. A variety of parameters were applied, notably different focal lengths, capture methods and processing software. The images obtained in each case were subjected to qualitative and quantitative comparisons so as to analyse their differences in terms of resolution and accuracy when compared to the map's real measurements, key criteria when duplicating cartographic documents.
Findings
Although the final products gleaned from the digital photographs, panoramic photographs and photogrammetry fulfil the basic functions required to record documents housed in archives, libraries, museums and other cultural institutions, this study highlights new advances and complementary functions stemming from certain of these techniques.
Originality/value
Digitalisation is a tool that serves to register, preserve, disseminate and analyse cultural heritage. However, some of the available techniques have rarely been applied specifically to graphic and documentary artefacts. It is for this reason that this study intends to demonstrate their utility in the detailed study of this heritage typology. Moreover, optimising the school map into a digital form favours its dissemination and remote consultation while simultaneously minimising direct manipulation, hence improving its long-term preservation.