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Case study
Publication date: 17 October 2012

Amy Z. Zeng

Marketing, entrepreneurship, operations management, and transportation/logistics.

Abstract

Subject area

Marketing, entrepreneurship, operations management, and transportation/logistics.

Study level/applicability

The case is suitable for junior, senior undergraduate and first-year graduate business classes. It can be used entirely in business classes in marketing, entrepreneurship, operations management, and transportation/logistics, and parts of it can be used for discussions in classes related to emerging economies/markets, environmental management, sustainability, and technology management.

Case overview

The case builds on the expansion plan considered by a young software company, called Hangzhou Omnipay located in the city of Hangzhou, China. Mr Chao, Vice President (VP) of Omnipay, is the main character of the case. He was aware of the current car-sharing industry leader – Zipcar headquartered in Boston and also identified multiple stakeholders in the city for decision making. By collaborating with a global student project team, Mr Chao collected a great deal of information and data. This teaching case provides students and educators ample opportunities to examine, from a multitude of aspects, the viability of a car-sharing service in Hangzhou.

Expected learning outcomes

The central goal is to help students gain a comprehensive understanding of the role of car-sharing service in a country's development in sustainability, socio-economy, environmental commitment, and new urban life style, as well as in a technological company's active pursuit of business expansion opportunity. In addition, students will not only understand the social, cultural, technological and strategic perspectives of car-sharing service implementation, but also develop and enhance analytic skills needed to conduct fundamental cost analysis, determine a base-line pricing scheme, and service location network design.

Supplementary materials

Teaching notes are available, please contact your librarian for access.

Details

Emerald Emerging Markets Case Studies, vol. 2 no. 8
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 1 December 2002

Conan M. Buzby, Arthur Gerstenfeld, Lindsay E. Voss and Amy Z. Zeng

The quotation process tightly links the manufacturer and its suppliers and customers on a supply chain. An excellent record of successful quotes not only benefits trading…

3721

Abstract

The quotation process tightly links the manufacturer and its suppliers and customers on a supply chain. An excellent record of successful quotes not only benefits trading partners, but also positions the manufacturer on the market in terms of its responsiveness, customer service, efficiency, and competitive pricing. In the existing literature, lean principles are generally applied to manufacturing only, this paper relies on a case study to show the application of lean manufacturing principles to the administrative function of the quotation process. In addition, the case demonstrates that electronic solutions are the best remedies for streamlining the quotation process to reduce the total cycle time – the basis for providing competitive prices and excellent customer service.

Details

Industrial Management & Data Systems, vol. 102 no. 9
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 21 August 2009

Jiaxiang Hu, Amy Z. Zeng and Lindu Zhao

The purpose of this paper is to study the managing of emergencies pertinent to public health which is critical to the well‐being of a society; as such, the management mechanisms…

2117

Abstract

Purpose

The purpose of this paper is to study the managing of emergencies pertinent to public health which is critical to the well‐being of a society; as such, the management mechanisms employed should be of great interest and significance for research.

Design/methodology/approach

This paper first relies on extensive literature to describe the mechanism used in the USA from three aspects – organizational structure, management system, and logistics network. For the purpose of comparison, the Chinese version of the mechanism is presented from the same three aspects. The two management systems are then compared both qualitatively and quantitatively.

Findings

Deficient areas in Chinese public‐health management mechanism as well as challenging issues associated with supply chain design and coordination for emergency supplies in the context of large‐scale public health emergencies with low frequency but catastrophic impacts are found. Specifically, the following three important research problems are revealed from the comparative study: how to establish an efficient organizational structure that incorporates all the relevant entities in public‐health emergency management? How to establish an information system for emergency management that integrates disease surveillance, control, and prevention? How to design an efficient and cost‐effective logistics network to ensure prompt and sufficient delivery of emergency supplies?

Originality/value

To date, this research has been the first of its kind that compares two countries' emergency management systems in the context of public health management.

Details

Industrial Management & Data Systems, vol. 109 no. 7
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 1 October 2003

Amy Z. Zeng

Although the literature on the strategic aspect of global sourcing is large, detailed studies on this procurement strategy from a process perspective are limited. This paper…

11574

Abstract

Although the literature on the strategic aspect of global sourcing is large, detailed studies on this procurement strategy from a process perspective are limited. This paper adopts the process viewpoint and examines the design and management issues associated with the global sourcing process based on a case study at a leading firm in the US aviation industry. The effectiveness of the company’s global sourcing process is evaluated, the design alternatives of the supply chain structure are compared, and the critical issues of efficient management of the process are summarized. Specifically, three logistics‐based criteria are developed to indicate the effectiveness of the transportation and distribution network. The paper also demonstrates that the process design can be assessed based on the dimensions of supply chain integration. Finally, a flow‐level matrix is developed to identify the critical issues of managing the global sourcing process.

Details

Supply Chain Management: An International Journal, vol. 8 no. 4
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 1 November 2003

Amy Z. Zeng and Christian Rossetti

Global sourcing is becoming a prerequisite for companies competing in today's market. The logistics costs often comprise a large portion of the total global sourcing cost, thereby…

8641

Abstract

Global sourcing is becoming a prerequisite for companies competing in today's market. The logistics costs often comprise a large portion of the total global sourcing cost, thereby determining the effectiveness of this procurement strategy. However, evaluating the logistics cost in a global context is frequently difficult. This paper presents a five‐step evaluation framework and illustrates how this framework can be implemented using a case study at a leading firm in the US aviation industry and its part supplier in Chengdu, China. The framework not only identifies the key logistics cost items, but also suggests a way of quantifying each of the cost elements. The computational part of the framework can be easily implemented on spreadsheets and offers substantial flexibility to accommodate assessment of various transportation alternatives and sensitivity analysis.

Details

International Journal of Physical Distribution & Logistics Management, vol. 33 no. 9
Type: Research Article
ISSN: 0960-0035

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Article
Publication date: 1 December 2003

Amy Z. Zeng and Bhavik K. Pathak

While supply chain integration is measured at three levels: information, resources and organization, the emphasis of the paper is placed on how information integration can be…

4402

Abstract

While supply chain integration is measured at three levels: information, resources and organization, the emphasis of the paper is placed on how information integration can be achieved through B2B e‐hubs. After reviewing the concept of supply chain integration and the evolution of e‐hubs, we examine two groups of e‐hubs classified by supply chain processes, namely procurement and transportation, along with two case studies of each. A value‐gap analysis is performed from the perspectives of facilitating supply chain activities and connecting chain partners, revealing that gaps and limitations do exist in existing e‐hubs. Finally, we present a framework for integrating existing e‐hubs into other advanced information technologies, such as ERP and CRM, to bridge the gaps and to expand their functionality to provide better solutions to supply chain integration.

Details

Industrial Management & Data Systems, vol. 103 no. 9
Type: Research Article
ISSN: 0263-5577

Keywords

Available. Content available
Article
Publication date: 1 January 2008

1234

Abstract

Details

Management Research News, vol. 31 no. 1
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 14 November 2022

Fue Zeng, Yining Song, Yiping Amy Song, Siqing Zuo and Jinjun Yu

Prosumers’ creative performance in a co-creation activity is greatly affected by the disclosure of activity information. Extant research has separately examined the impact of…

465

Abstract

Purpose

Prosumers’ creative performance in a co-creation activity is greatly affected by the disclosure of activity information. Extant research has separately examined the impact of participant numbers and the impact of platform transparency, but there is a lack of research on the interaction between the two. However, testing the joint effect of the two sources of information can provide a more comprehensive understanding of individuals’ co-creation behaviour. This paper aims to fill the gap and further reveal the psychological mechanism behind the behaviour.

Design/methodology/approach

Three experimental studies were conducted to test the hypotheses.

Findings

The results show that a large number of participants will stimulate and inhibit creative performances on untransparent and transparent co-creation platforms, respectively. Moreover, this study found that the effect of the number of participants on creative performance is mediated by arousal on untransparent platforms and by the constraint on idea expression on transparent platforms.

Research limitations/implications

This study advances knowledge of how the number of participants in an activity and platform transparency jointly influence prosumers’ creative performance and the corresponding mechanism. However, the main limitation of the study is that the findings are from scenario-based experiments.

Practical implications

This study provides a more comprehensive understanding of prosumers’ creative performance under the influence of the number of activity participants and platform transparency. The findings can help co-creation sponsoring companies and co-creation platforms improve activity performance by designing better information disclosure strategies, thereby enhancing platform value.

Originality/value

The findings enrich the literature on platform ecosystem and co-creation by integrating previously separate knowledge on the effects of participant numbers and platform transparency. In addition, the findings deepen the overall understanding of prosumers’ behaviour.

Details

European Journal of Marketing, vol. 56 no. 10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 July 2000

Amy Zhaohui Zeng

As more evidence indicates that a corporation is very much defined by its purchases and benefited by its close partnership with the suppliers, the sourcing decision becomes…

9271

Abstract

As more evidence indicates that a corporation is very much defined by its purchases and benefited by its close partnership with the suppliers, the sourcing decision becomes increasingly important in the firm’s growth and profit. This paper synthesizes the available sourcing alternatives into four categories, namely multiple sourcing, single sourcing, single/dual hybrid or network sourcing, and global sourcing, and provides a comprehensive review of these purchasing methods based on extensive literature. Besides the discussion of the pros and cons, the paper focuses on the underlying factors that determine the preference and suitability of each sourcing option. In addition, with the note that numerous companies are switching to do business on a global basis, we attempt to use China as an example to examine global sourcing from the standpoints of both buyer and supplier.

Details

Industrial Management & Data Systems, vol. 100 no. 5
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 16 August 2024

Kristiina Ahola, Marcus Butavicius, Agata McCormac and Daniel Sturman

Cyber security incidents pose a major threat to organisations. Reporting cyber security incidents and providing organisations with information about their true nature, type and…

155

Abstract

Purpose

Cyber security incidents pose a major threat to organisations. Reporting cyber security incidents and providing organisations with information about their true nature, type and volume, is crucial to inform risk-based decisions. Despite the importance of reporting cyber security incidents, little research has addressed employees’ motivations to do so. Therefore, the purpose of this study is to investigate the factors that influence employees to report cyber security incidents using the theory of planned behaviour as a theoretical framework.

Design/methodology/approach

Survey data were collected from a sample of 549 working Australian adults. Demographics were gathered, in addition to data using the Cyber Security Incident Reporting Inventory (CSIRI; pronounced, “Siri”).

Findings

Attitude towards reporting, subjective norms and perceived behavioural control each significantly predicted intention-to-report cyber security incidents. Perceived behavioural control also significantly predicted actual reporting behaviour.

Research limitations/implications

The results of this study validate the application of the theory of planned behaviour to the cyber security incident reporting context, also indicating that the relationship between intention to report a cyber security incident and actual reporting behaviour may be facilitated by perceived behavioural control.

Practical implications

These findings can be applied to inform the development of strategies that increase employees’ cyber security incident reporting behaviour.

Originality/value

This study outlines the development of a new tool to measure attitudes, subjective norms and perceived behavioural control in relation to the reporting of cyber security incidents. To the best of the authors’ knowledge, this is the first study of its kind to identify the relationship between these factors and intentions to report cyber security incidents.

Details

Information & Computer Security, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-4961

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