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Article
Publication date: 10 September 2019

Amy Yau, Ben Marder and Stephanie O’Donohoe

The purpose of this paper is to contribute to an understanding of the role of social media in negotiating and managing identity for transient migrants relating to the home and…

2457

Abstract

Purpose

The purpose of this paper is to contribute to an understanding of the role of social media in negotiating and managing identity for transient migrants relating to the home and host culture during the acculturation process.

Design/methodology/approach

Focussing on international students in the UK, this paper reports on findings from a qualitative study involving interviews with 27 transient migrants about their social media use and the negotiation of their identity online.

Findings

This paper highlights the multifaceted role that social media plays in the identity negotiations of transient migrants and it offers three theoretical contributions. First, the authors show that social media serves as a medium, consequence and determinant of identity. Second, provide four strategies for identity management are provided: boundary management, access management, online content management and offline content management. Third, contextualised support is provided for a reciprocal relationship between the different identity-related roles played by social media.

Research limitations/implications

The paper highlights the complex role of social media for identity within the acculturation process for transient migrants. Identity contestation may be salient for young student migrants, especially where there is a large cultural distance between the home and host culture. Identity negotiations and struggles may not be salient with older migrants or migrants who have migrated for different reasons or where there is a small cultural distance between the home and host culture.

Practical implications

This paper offers recommendations for social media site designers for enhancing the users experience during acculturation by guiding the navigation with identity management strategies as well as to highlight the possible predicaments of not managing their identity online.

Originality/value

Based on qualitative research with transient migrants using social media during acculturation, the paper provides a theoretical model of the role and reciprocal relationship of social media for identity, serving the role as a medium, consequence and determinant. The paper incorporates four identity management strategies that migrants can use on social media.

Details

Information Technology & People, vol. 33 no. 2
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 9 October 2018

Amy Yau and Sofia Christidi

A growing stream of consumer research has examined the family dynamics and consumption practices that come from the changing life stages. This study aims to better understand the…

680

Abstract

Purpose

A growing stream of consumer research has examined the family dynamics and consumption practices that come from the changing life stages. This study aims to better understand the narratives surrounding power struggles emanating from continued parental food provision upon the stages of adulthood. The study illustrates the contestations within the family as well as the strategies that recipients use to alleviate these tensions within the context of adult Greek daughters and sons.

Design/methodology/approach

The study used in-depth narrative interviews with 17 Greek consumers together with photo elicitation to examine consumers’ power struggles in experiencing continued food provision within the family.

Findings

The study demonstrates that continued food provision affects the stages of adulthood. The adult children go through a journey of negotiation and struggles of power arising within parental food provision practices. The study demonstrates four power-based struggles and four negotiation strategies to cope with and alleviate the contestations.

Research limitations

Such exploration allowed insights to emerge in relation to the narratives of sons and daughters themselves. However, there are two other relational partners – the food providers and the partners of the food recipients – whose perspectives were not captured but would further aid understanding if captured in future research.

Practical implications

The authors show that consumption practices at home can be a source of friction; thus, food related practices outside the family home can be encouraged to mitigate tensions. The findings could inform advertising campaigns and marketing strategies regarding the loving yet challenging family relationship.

Social implications

The authors encourage mothers to be reflective on the tendency towards continued provision, as the food provision contributes to the daughter and son’s sense of protracted adulthood stages. Insights from the study are applicable to family tensions in other contexts such as the boomerang generation.

Originality/value

This study focuses on a stage of family life and from a perspective of the recipient, both areas which have been previously under explored. The theoretical perspectives of power are used to contribute to areas of food and family consumption by showing how the provision of food marks meanings of love, but also reveals sources of power and contention. The study also contributes by exploring the role of food consumption in the protraction of adulthood.

Details

European Journal of Marketing, vol. 52 no. 12
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 29 January 2018

Ben Marder, Caroline Marchant, Chris Archer-Brown, Amy Yau and Jonas Colliander

Acquiring “Likes” for a political party or candidate’s Facebook pages is important for political marketers. For consumers, these “Likes” are conspicuous, making their political…

1110

Abstract

Purpose

Acquiring “Likes” for a political party or candidate’s Facebook pages is important for political marketers. For consumers, these “Likes” are conspicuous, making their political affiliation visible to their network. This paper aims to examine the roles of the undesired social-self and visibility (conspicuous vs inconspicuous) in predicting consumers’ intention to “Like” political brands. The authors extend knowledge on the undesired social-self and transference of theory from general marketing to a political domain and provide practical advice for political marketers engaging social network sites.

Design/methodology/approach

The authors gather data from two surveys run with Facebook using electorates in the run up to the UK 2015 and US 2016 elections (n = 1,205) on their intention to “Like” political brands under different visibility conditions.

Findings

Data support the theorized relationship of the undesired social-self with social anxiety intention to “Like” when “Liking” is conspicuous. However, data also indicate that all users – irrespective of proximity to the undesired social-self – prefer to “Like” inconspicuously.

Research limitations/implications

The research is limited by the generalizability of the specific context and the use of self-report measures.

Practical implications

Political marketers should reconsider promoting conspicuous consumption for that which is more inconspicuous.

Originality/value

The authors provide the first examination of the undesired social-self in driving behaviour under different visibility conditions. Furthermore, the authors challenge the extension of existing knowledge of the self-concept within political marketing, based on the “norm” for consumers’ to avoid disclosing political views publically.

Details

European Journal of Marketing, vol. 52 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Available. Open Access. Open Access
Article
Publication date: 9 August 2021

Neil Bernard Boyle and Maddy Power

Background: Rising food bank usage in the UK suggests a growing prevalence of food insecurity. However, a formalised, representative measure of food insecurity was not collected…

1064

Abstract

Background: Rising food bank usage in the UK suggests a growing prevalence of food insecurity. However, a formalised, representative measure of food insecurity was not collected in the UK until 2019, over a decade after the initial proliferation of food bank demand. In the absence of a direct measure of food insecurity, this article identifies and summarises longitudinal proxy indicators of UK food insecurity to gain insight into the growth of insecure access to food in the 21st century.

Methods: A rapid evidence synthesis of academic and grey literature (2005–present) identified candidate proxy longitudinal markers of food insecurity. These were assessed to gain insight into the prevalence of, or conditions associated with, food insecurity.

Results: Food bank data clearly demonstrates increased food insecurity. However, this data reflects an unrepresentative, fractional proportion of the food insecure population without accounting for mild/moderate insecurity, or those in need not accessing provision. Economic indicators demonstrate that a period of poor overall UK growth since 2005 has disproportionately impacted the poorest households, likely increasing vulnerability and incidence of food insecurity. This vulnerability has been exacerbated by welfare reform for some households. The COVID-19 pandemic has dramatically intensified vulnerabilities and food insecurity. Diet-related health outcomes suggest a reduction in diet quantity/quality. The causes of diet-related disease are complex and diverse; however, evidence of socio-economic inequalities in their incidence suggests poverty, and by extension, food insecurity, as key determinants.

Conclusion: Proxy measures of food insecurity suggest a significant increase since 2005, particularly for severe food insecurity. Proxy measures are inadequate to robustly assess the prevalence of food insecurity in the UK. Failure to collect standardised, representative data at the point at which food bank usage increased significantly impairs attempts to determine the full prevalence of food insecurity, understand the causes, and identify those most at risk.

Details

Emerald Open Research, vol. 1 no. 10
Type: Research Article
ISSN: 2631-3952

Keywords

Available. Content available
Article
Publication date: 24 February 2022

Paul Baines, Mairead Brady and Shailendra Pratap Jain

577

Abstract

Details

Journal of Research in Interactive Marketing, vol. 16 no. 1
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 28 September 2020

He-Yau Kang, Amy H.I. Lee and Yu-Fan Yeh

The traveling purchaser problem (TPP) has gained attention in academics to deal with different variants in real business world. This study aims to study a green TPP with quantity…

231

Abstract

Purpose

The traveling purchaser problem (TPP) has gained attention in academics to deal with different variants in real business world. This study aims to study a green TPP with quantity discounts and soft time windows (TPPQS), in which a firm needs to purchase products from a set of available markets and deliver the products to a set of customers.

Design/methodology/approach

Vehicles are available to visit the markets, which offer products at different prices and with different quantity discount schemes. Soft time windows are present for the markets and the customers, and earliness cost and tardiness may incur if a vehicle cannot arrive a market or a customer within the designated time interval. The environmental impact of transportation activities is considered. The objective of this research is to minimize the total cost, including vehicle-assigning cost, vehicle-traveling cost, purchasing cost, emission cost, earliness cost and tardiness cost, while meeting the total demand of the customers and satisfying all the constraints. A mixed integer programming (MIP) model and a genetic algorithm (GA) approach are proposed to solve the TPPQS.

Findings

The results show that both the MIP and the GA can obtain optimal solutions for small-scale cases, and the GA can generate near-optimal solutions for large-scale cases within a short computational time.

Practical implications

The proposed models can help firms increase the performance of customer satisfaction and provide valuable supply chain management references in the service industry.

Originality/value

The proposed models for TPPQS are novel and can facilitate firms to design their green traveling purchasing plans more effectively in today’s environmental conscious and competitive market.

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Article
Publication date: 26 July 2024

Mukta Srivastava, Sreeram Sivaramakrishnan and Neeraj Pandey

The increased digital interactions in the B2B industry have enhanced the importance of customer engagement as a measure of firm performance. This study aims to map and analyze…

443

Abstract

Purpose

The increased digital interactions in the B2B industry have enhanced the importance of customer engagement as a measure of firm performance. This study aims to map and analyze temporal and spatial journeys for customer engagement in B2B markets from a bibliometric perspective.

Design/methodology/approach

The extant literature on customer engagement research in the B2B context was analyzed using bibliometric analysis. The citation analysis, keyword analysis, cluster analysis, three-field plot and bibliographic coupling were used to map the intellectual structure of customer engagement in B2B markets.

Findings

The research on customer engagement in the B2B context was studied more in western countries. The analysis suggests that customer engagement in B2B markets will take centre stage in the coming times as digital channels make it easier to track critical metrics besides other key factors. Issues like digital transformation, the use of artificial intelligence for virtual engagement, personalization, innovation and salesforce management by leveraging technology would be critical for improved B2B customer engagement.

Practical implications

The study provides a comprehensive reference to scholars working in this domain.

Originality/value

The study makes a pioneering effort to comprehensively analyze the vast corpus of literature on customer engagement in B2B markets for business insights.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 11
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 15 February 2008

Amy H.I. Lee and He‐Yau Kang

This paper seeks to construct a model for inventory management for multiple periods. The model considers not only the usual parameters, but also price quantity discount, storage…

1419

Abstract

Purpose

This paper seeks to construct a model for inventory management for multiple periods. The model considers not only the usual parameters, but also price quantity discount, storage and batch size constraints.

Design/methodology/approach

Mixed 0‐1 integer programming is applied to solve the multi‐period inventory problem and to determine an appropriate inventory level for each period. The total cost of materials in the system is minimized and the optimal purchase amount in each period is determined.

Findings

The proposed model is applied in colour filter inventory management in thin film transistor‐liquid crystal display (TFT‐LCD) manufacturing because colour filter replenishment has the characteristics of price quantity discount, large product size, batch‐sized purchase and forbidden shortage in the plant. Sensitivity analysis of major parameters of the model is also performed to depict the effects of these parameters on the solutions.

Practical implications

The proposed model can be tailored and applied to other inventory management problems.

Originality/value

Although many mathematical models are available for inventory management, this study considers some special characteristics that might be present in real practice. TFT‐LCD manufacturing is one of the most prosperous industries in Taiwan, and colour‐filter inventory management is essential for TFT‐LCD manufacturers for achieving competitive edge. The proposed model in this study can be applied to fulfil the goal.

Details

Kybernetes, vol. 37 no. 1
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 16 March 2010

He‐Yau Kang and Amy H.I. Lee

Most industries have become increasingly competitive nowadays, and a good supply chain relationship is essential for a company to survive and to acquire reasonable profit…

2707

Abstract

Purpose

Most industries have become increasingly competitive nowadays, and a good supply chain relationship is essential for a company to survive and to acquire reasonable profit. Therefore, supplier selection is very important. The purpose of this paper is to propose a novel model for evaluating the performance of suppliers.

Design/methodology/approach

A supplier performance evaluation model based on analytic hierarchy process (AHP) and data envelopment analysis (DEA) is constructed. DEA is applied first to evaluate quantitative factors, and the results are transformed into pairwise comparison values for AHP analysis. Qualitative factors are also evaluated through AHP analysis, and a final ranking of suppliers can be obtained by combining the quantitative and qualitative results.

Findings

The proposed model can be applied to evaluate and select the most appropriate integrated circuit packaging company for outsourcing. With the incorporation of experts' opinions and the consideration of qualitative and quantitative factors, the model can provide a both subjective and objective supplier performance ranking.

Practical implications

The proposed model can be tailored and applied to supplier evaluation and selection in other industries.

Originality/value

Although many models are available for supplier evaluation, this paper considers both the subjective and objective performance characteristics simultaneously in the evaluation process.

Details

Kybernetes, vol. 39 no. 1
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 8 June 2010

Nayat Sanchez‐Pi and Jose Manuel Molina

Taking into account the importance of e‐commerce and the current applications of AI techniques in this area, this research aims to adequate the design of a multi‐agent system for…

954

Abstract

Purpose

Taking into account the importance of e‐commerce and the current applications of AI techniques in this area, this research aims to adequate the design of a multi‐agent system for the provisioning of e‐services in u‐commerce environments. This proposal is centred on the methods of evaluation in a u‐e‐commerce environment.

Design/methodology/approach

The multi‐agent systems (MAS) approach is based on an MAS model developed for AmI that has been redesigned to support u‐commerce. The use of a recommendation system, previously developed by the research group, is suggested for this MAS. The methodological proposal centres on the evaluation of this type of system.

Findings

The evaluation of this type of system is the principal problem of current research. Therefore, this is the main contribution of the paper.

Research limitations/implications

The different evaluation methods that are proposed, whether qualitative or quantitative, offer the possibility of measuring the added value that the context can give to the use of e‐services in different domains of application. Qualitative evaluation should consider the customer as a central piece in the system. In addition, quantitative methods should objectively evaluate the contribution of context to the application.

Practical implications

At present, there is no single method for evaluating the benefits of different u‐commerce systems, so a new method needs to be found based on these techniques.

Originality/value

The research proposes an MAS designed for u‐commerce domains, analyzes the capacity of trust management techniques in this environment, and proposes several evaluation methods to show the benefits of context information in the use of e‐services. Several real developments are described to show the different applications of MAS in u‐commerce and how evaluation is carried out.

Details

Internet Research, vol. 20 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

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