Fernando Garcia, Stephen Ray Smith, Amy Burger and Marilyn Michelle Helms
Data used to develop the case included primary data from employees and leaders of AJE, a Peruvian-based beverage products manufacturer. The case company is not disguised; actual…
Abstract
Research methodology
Data used to develop the case included primary data from employees and leaders of AJE, a Peruvian-based beverage products manufacturer. The case company is not disguised; actual employee names and titles are used. The company provided financial and product data and photos.
Case overview/synopsis
The AJE Group’s initial launch of its Amayu Peruvian superfruit drinks into the American market, in partnership with Amazon, fell short of company expectations. Company leadership sought to reevaluate their strategy and determine how to modify their approach to achieve a higher level of success. They were considering whether a “blue ocean” strategic approach, which they successfully implemented in the past in the Peruvian market, might work in the US market.
Complexity academic level
This case is designed for an undergraduate international business or strategic management class. With the financial data, the case is also comprehensive enough to serve as an early case on international business in the strategic management capstone course. Before completing the case, business students should complete principles courses in the business core including marketing, accounting, finance and management.
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Fernando Garcia, Stephen Ray Smith, Amy Burger and Marilyn Helms
This study aims to provide a case example of two partner institutions and business faculty who creatively used a collaborative online international learning (COIL) experience…
Abstract
Purpose
This study aims to provide a case example of two partner institutions and business faculty who creatively used a collaborative online international learning (COIL) experience during the height of the COVID-19 pandemic and transition to online learning to internationalize an undergraduate business class and use existing technology to offer a case study project to further students’ global mindset.
Design/methodology/approach
Using open-ended qualitative comments from an American college and a Peruvian university, researchers uncovered key themes from a virtual COIL-based learning experience offered as part of an international business class.
Findings
Student end-of-course evaluation comments from both countries validated the success of the learning experience and value of working together with other students and faculty in a virtual setting.
Research limitations/implications
Areas for future research are provided to extend these initial exploratory findings. However, the implications are clear that the methodology is also appropriate in nonpandemic situations and can quickly bring a global mindset to remote corners of the globe and ensure all students experience the “virtual” study abroad, even when there are travel limitations or budget restrictions for students or the institutions.
Practical implications
The implementation detail provided can be easily replicated by other institutions with a global mindset and internationalization goals.
Social implications
The proliferation of COIL-based experiences will impact how study abroad experiences are defined and offered in the future.
Originality/value
While researchers have documented COIL experiences in the academic literature, their use during the COVID-19 pandemic, as often the only solution for on-going internationalization, has not been thoroughly studied or documented. In addition, the class activities further used team-based international workplace pedagogy, authentic engagement and technology.
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Jung‐ran Park, Guisu Li and Amy Burger
The purpose of this paper is to explore the communicative rituals of opening and closing manifested in e‐mail‐based Internet Public Library's (IPL's) online reference interaction.
Abstract
Purpose
The purpose of this paper is to explore the communicative rituals of opening and closing manifested in e‐mail‐based Internet Public Library's (IPL's) online reference interaction.
Design/methodology/approach
A total of 400 transcripts comprising user queries and responses by IPL librarians are examined. The opening and closing elements are identified to examine the way in which IPL librarians and users construct social space; that is, communicate their interpersonal and affective stances during the course of seeking and offering information.
Findings
The results of data analysis show regular patterns of verbal and structural politeness indicators of opening and closing e‐mail discourse. Linguistic elements such as greetings and acknowledgement are included in all the sampled transcripts; i.e. a 100 percent occurrence. Closing rituals have a 95 percent occurrence of linguistic features such as acknowledgement and invitation for follow‐up. In contrast, there is a low occurrence of personalized openings through greeting by user name (26 percent). This lack of personalization also occurs in closings: personalized farewell through use of librarian name appears in only 8 percent of closings.
Research limitations/implications
The employment of the various politeness tactics in opening and closing reflects the librarian's attention and concern to user's information needs, interests and wants. Such communicative competence narrows social distance and brings forth close socio‐interpersonal space for interaction; this may, in turn, improve the overall quality of reference service. Research findings also indicate that more use of personal names may decrease the social distance between the librarian and user, resulting in increased solidarity and proximity.
Originality/value
The study provides new insights into linguistic politeness and the functions of address forms such as personal names with a view toward developing effective opening and closing rituals that contribute to the enhancement of virtual reference services.
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Damien Arthur and Claire Eloise Sherman
The purpose of this paper is to investigate a marketer-sponsored edutainment centre as a consumer socialisation agent by examining effects on preference for the sponsor brands and…
Abstract
Purpose
The purpose of this paper is to investigate a marketer-sponsored edutainment centre as a consumer socialisation agent by examining effects on preference for the sponsor brands and the degree of socialisation children experience.
Design/methodology/approach
Interviews were undertaken with 16 children in their analytical stage of development as well as one of their parents immediately prior, immediately after, and one week following a part-day visit to the heavily branded edutainment centre Kidzania.
Findings
Results suggest that children did experience consumer socialisation. There was a movement in brand preferences towards the sponsored brands. The children also demonstrated advances in transaction knowledge. Specifically, significant increases were found in product and brand knowledge, shopping scripts and retail knowledge, with some children moving beyond perceptual and analytical thought and demonstrating reflective thought. In contrast, most children did not demonstrate an analytical level of advertising and persuasion knowledge.
Research limitations/implications
Findings are constrained by the children’s specific experiences and the aptitude of both the children as interviewees and the parents as observers/interpreters. Although delayed measures were used this does not necessarily confirm permanency of the effects.
Originality/value
This is the first study to date to examine a marketer-sponsored edutainment centre as a socialisation agent. Specifically, the study contributes to the understanding of this new, participatory form of marketing communications by demonstrating its value in achieving brand objectives while fostering the consumer socialisation of children.
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Andrea Chuang and Brian H. Kleiner
Segments the US restaurant business as quick service and drive‐in, and goes on to discuss each of these components in more detail. Elaborates on employee costs, showing these rise…
Abstract
Segments the US restaurant business as quick service and drive‐in, and goes on to discuss each of these components in more detail. Elaborates on employee costs, showing these rise percent wise as the restaurant’s profile does also, but emphasizes that labour laws only allow full‐time employees to have entitlement to full medical benefits. Notes that the quick service restaurant chains include such as McDonalds, Burger King, etc., and the drive‐in area includes both public and speciality sectors. Concludes that only the tip of the iceberg has been touched here with regard to wages and time in the industry.
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Abstract
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Sylvain Charlebois, Amy Creedy and Mike von Massow
The purpose of this paper is to identify the key determinants of back-of-house-based food waste in food service outlets. This case study focuses on Delish restaurants, a…
Abstract
Purpose
The purpose of this paper is to identify the key determinants of back-of-house-based food waste in food service outlets. This case study focuses on Delish restaurants, a well-known restaurant chain in Canada, and aims to provide a clear understanding of food service procurement, kitchen practices, cost management, risk mitigation, menu design and technical literacy needs in hospitality. Some recommendations for future studies are also provided.
Design/methodology/approach
The authors chose an exploratory case study design to guide our investigation on restaurants and food waste, based on Yin’s (1994) argument that case studies are the preferred strategy when the “why” questions is being posed and when the focus is on a modern occurrence within a real-life context. Such a design is particularly appropriate for understanding the details and complexity of a phenomenon and its design (Stake, 1995). In this study, research data were collected through multiple points. A semi-structured questionnaire was designed and adopted to collect primary data. The objective of the empirical segment is not to test the applicability of the existing approaches, but rather to study conceptual nuances related to the presented model. A survey study was focused on formal interviews onsite, in two different food service facilities (Restaurant A and B).
Findings
When considering food procurement, supplier relationships were found to not be significant for food waste prevention. Company-wide agreements with specific suppliers prevented individual chefs from creating alterations in their ordering to prevent waste. Order shorting was a somewhat common occurrence. However, most employees did not identify portion size as a large driver of waste. This conclusion conflicts somewhat with studies in this area (Kantor et al., 1997). If there was waste on a plate, it is much more likely to be the starches, which are low-cost items as opposed to high-cost proteins.
Research limitations/implications
This research has its limitations, which present opportunities for future research. First, this case study is based on two case studies which have their weaknesses, especially in the reliability of data collection. In future, even though both restaurants had access to an earlier version of this case, a more structured analysis with performance indicators related to food waste would contribute to the internal validity of the study. The external validity of the proposed back-of-house-based determinant framework would benefit from being empirically tested with a larger sample, as the author cannot imply that this study’s findings are transferable to other food service operations.
Practical implications
From a managerial perspective, this study has merit. Arguably, the restaurant industry has a cumulative impact on the environment, economy and society as a whole. As more consumers in the Western world eat away from home, proper food management practices are desirable. Currently, few governments regulate or mandate measures to monitor restaurants’ sustainability claims and waste management. As consumer expectations change, the onus falls on food operations to validate and inform patrons on practices behind the scenes. Culinary kitchens are often not visible or accessible for some customers, or even obscure for others.
Social implications
Strategies undertaken by management and chefs are reactive as opposed to proactive strategies. The reactive strategies are only able to identify waste a week after it has occurred through inventory checks. From this point, it may be impossible to identify the cause of the waste to prevent it from happening in the future. In addition, attribution to the cause may be laid on the incorrect individual, which will further exacerbate the social learning of the staff as a whole. Proactive strategies undertaken before waste occurs are more effective.
Originality/value
It must be noted that most of the literature on food waste management in casual-dining restaurants does not cover the key challenges found in the food industry. Most noticeable in the review is that there are very few studies in the literature that include food waste management practices linked to distribution management. This area of interest within the hospitality industry has not been well-developed in recent years and requires more attention.
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Ligia (Licho) López López, Christopher T. McCaw, Rhonda Di Biase, Amy McKernan, Sophie Rudolph, Aristidis Galatis, Nicky Dulfer, Jessica Gerrard, Elizabeth McKinley, Julie McLeod and Fazal Rizvi
The archives gathered in this collection engage in the current COVID-19 moment. They do so in order to attempt to understand it, to think and feel with others and to create a…
Abstract
Purpose
The archives gathered in this collection engage in the current COVID-19 moment. They do so in order to attempt to understand it, to think and feel with others and to create a collectivity that, beyond the slogan “we are in this together”, seriously contemplates the implications of what it means to be given an opportunity to alter the course of history, to begin to learn to live and educate otherwise.
Design/methodology/approach
This paper is collectively written by twelve academics in March 2020, a few weeks into the first closing down of common spaces in 2020, Victoria, Australia. Writing through and against “social isolation”, the twelve quarantine archives in this paper are all at once questions, methods, data, analysis, implications and limitations of these pandemic times and their afterlives.
Findings
These quarantine archives reveal a profound sense of dislocation, relatability and concern. Several of the findings in this piece succeed at failing to explain in generalising terms these un-new upending times and, in the process, raise more questions and propose un-named methodologies.
Originality/value
If there is anything this paper could claim as original, it would be its present ability to respond to the current times as a historical moment of intensity. At times when “isolation”, “self” and “contained” are the common terms of reference, the “collective”, “connected” and “socially engaged” nature of this paper defies those very terms. Finally, the socially transformative desire archived in each of the pieces is a form of future history-making that resists the straight order with which history is often written and made.