Sumit Saxena, Amritesh, Subhas C. Mishra and Bhasker Mukerji
This paper aims to examine the origins of value co-creation (VCC) knowledge streams, vis-a-vis their progression over the past 18 years. The study explores how knowledge of this…
Abstract
Purpose
This paper aims to examine the origins of value co-creation (VCC) knowledge streams, vis-a-vis their progression over the past 18 years. The study explores how knowledge of this discipline emerged across the tripartite strategic paradigms of business transformation.
Design/methodology/approach
Co-citation analysis (CCA) and co-word analysis (CWA) are used as bibliometric techniques, for which, a group of articles is retrieved using Scopus’s usual keyword-based search. The initial collection consists of 3,431 research articles published in business and management publications. By explaining the article clusters generated through CCA and keyword connections generated through CWA, the findings outline the origins and development of VCC research. A CWA-based chronological study adds further insights to the development of VCC research themes.
Findings
The results depict that VCC research has grown multifold in the past 18 years, whereby it has shifted its attention from a dyadic interaction approach to a multistakeholder ecosystem-based approach detailing the phenomenological instances of resource integration and institutional processes. Notably, extant research in this field has grown at a much faster rate since 2008. In fact, a stronger concentration of research emerged in the experience domain, particularly in terms of hedonic services. Development of engagement platforms has been driven by research into technologies such as IoT and artificial intelligence.
Research limitations/implications
The theoretical framework of the VCC paradigm is used to describe the aggregation of co-creation research around the three strategic pillars. This framework is useful for business strategy and to track VCC research over time.
Practical implications
This work identifies the practices and strategies of VCC at three different levels: capacity, platform and experience. The study offers insights into a variety of co-creation practices at their respective levels, incorporating micro-level dyadic interactions and macro-level processes in a service ecosystem.
Originality/value
This study uses different bibliometric methodologies to investigate the development of this scientific field over time. “Document co-citation” analysis, a more preferred bibliometric technique under CCA, is used to construct the cluster of theoretical cores of this area. The results are classified under the strategic framework of the co-creation paradigm (Ramaswamy and Ozcan, 2014).
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Aditya Sinha, Suresh Jha and Amritesh Amritesh
The purpose of this paper is to introduce learners to a successful Agri-start-up where they can explore the existing challenges and critical strategic decisions for the firm’s…
Abstract
Learning outcomes
The purpose of this paper is to introduce learners to a successful Agri-start-up where they can explore the existing challenges and critical strategic decisions for the firm’s growth.
Case overview/synopsis
Shashank, the CEO and co-founder of an agriculture-based Indian start-up Green Agrevolution Pvt Ltd (GAPL), is planning to reach out to more than one million farmers by 2021-2022, which is more than 20 times of the present volume. His team is presently serving around 42,000 farmers with a home-grown technological platform DeHaat which provides end–to-end services right from seed to the market. Micro-entrepreneurs are selected and groomed to act as local touchpoints for farmers in the respective catchment areas ranging from 3 to 5 km. Shashank has been a recipient of multiple accolades and recognition and is now firmly seated to drive his start-up to the next level of growth and pan-India market penetration. The venture also requires an understanding of segment-specific needs, cropping pattern, using local resources and channelizing the advisory services to occupy a central role in the value chain. There are other impending issues such as low smartphone adoption, low internet access and lack of entrepreneurial mindset among the rural youth. Similar issues were relatively backward states of India with little or no provision of app-based services. Will he be successful to expand on such a high pace in other States with the existing resources and capabilities?
Complexity academic level
Senior undergraduate and Master's level business students
Supplementary materials
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Subject code
CSS 11: Strategy
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Amritesh, Subhas Chandra Misra and Jayanta Chatterjee
This paper aims to understand the emerging state of online counseling practices in India, highlight the benefits of process transition and explore potential research issues in…
Abstract
Purpose
This paper aims to understand the emerging state of online counseling practices in India, highlight the benefits of process transition and explore potential research issues in this domain. Changing demands of labor market and growing availability of wide range of education and training options in the higher/technical education sector underscore the need of counseling services for an individual’s career guidance requirements. “Online counseling” in this context, as an e-government intervention, is expected to meet this requirement by extending support to individuals’ decision-making process and optimally match their interest with appropriate kind of education.
Design/methodology/approach
The authors have highlighted some key contributions from the literature to build theoretical insight about contextual factors of counseling, and presented a detailed case analysis of online counseling practices in one of the states of India.
Findings
With a critical perspective, it is noticed that design of online counseling services in India has largely been developed from the requirements of service provider’s to support the conventional set of practices, with less attention given to students’ decision support. More research is required in the direction of service gap analysis, information quality issues and more interactive website functionalities from user’s viewpoint.
Research limitations/implications
Aligning the objectives of online counseling services with the relevant theories of career guidance should essentially be considered by the government/online counseling managers. Furthermore, managers must understand the importance of information quality and self-help tools for online information accessibility to facilitate student’s decision-making process.
Originality/value
The article reports a research scenario/case of a unique service of its kind under the education sector in India which is weighted high on both the dimensions – technical/operational elements, because of multiple stakeholders’ involvement, and informational service elements, as viewed through e-government service maturity research lens.
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Amritesh, Subhas C. Misra and Jayanta Chatterjee
The article aims to identify the possibility of contextual shift in traditional notions of e‐government service environment. The authors propose the existence of a new…
Abstract
Purpose
The article aims to identify the possibility of contextual shift in traditional notions of e‐government service environment. The authors propose the existence of a new institutional entity as core service providers in addition to the government (G) and citizens (C) in the existing G2C e‐government service environments. Considering the nature of actors involved, the authors position the new e‐government environment under “credence based” service setting that emphasizes user's perspective. The work expands the scope of e‐government to accommodate a much broader range of similar services.
Design/methodology/approach
Scenario study has been chosen to understand the proposed contextual shift in traditional e‐government service setting. Study of one of the e‐government practices – “e‐counseling in India” – has been illustrated to advocate the authors' viewpoint. The data is collected from authorized government websites in India that offer e‐counseling services. In addition, 15 in‐depth interviews were also performed with government officials and users to have a deeper understanding about the new service setting.
Findings
The study has revealed and defended the authors' proposition on “contextual shift” and validated the existence of “credence based” setting in e‐government service environments. Moreover, it provides preliminary insights about why and how information quality can be a critical element for the aforesaid setting.
Practical implications
Identification of “credence based” e‐government service environments may require a different design strategy for structures, policies, systems, and services to fulfil the user expectations.
Originality/value
Attention is given to developing credence based context for G2C e‐government environments. This “contextual shift” identified in this paper contributes to the existing stream of research that emphasizes user's perspective in e‐government services.
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Amritesh, Subhas C. Misra and Jayanta Chatterjee
The purpose of this paper is to acknowledge the potential complexities in conventional notions of e-government service environments, which have earlier been conceptualized as a…
Abstract
Purpose
The purpose of this paper is to acknowledge the potential complexities in conventional notions of e-government service environments, which have earlier been conceptualized as a two party interaction system where the government is the service provider and other entities such as businesses, citizens, etc. are the service recipients. In this regard, the authors extend their attention to a core service context and identify the existence of “credence-based” service setting that may involve more than two parties such as government, citizens, and third-party institutions (TPIs).
Design/methodology/approach
An in-depth literature review is performed to build a conceptual foundation for the proposed service environment. A case of an Indian context is exemplified to understand the credence-based service setting and advocate the suitability of broader dimensions of service quality assessment, and propose a preliminary model of service quality assessment in the given context. The case study approach is adopted for gathering and analyzing the data. The data are collected from government web sites, semi-structured interviews with government officials, and students.
Findings
The paper finds that the existence of TPIs changes the nature of normal government to citizen (G2C) service interaction. Service quality conceptualization for this particular kind of e-government setting is bi-dimensional in nature which involves two separate but interdependent constructs quality of information, and quality of service Interaction that collectively contributes to service quality and empowerment of the recipients.
Originality/value
The present work attempts to differentiate the service context of credence-based e-government setting with the traditional conceptualizations of e-government service environments.
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Arthur Seakhoa-King, Marcjanna M Augustyn and Peter Mason
Arthur Seakhoa-King, Marcjanna M Augustyn and Peter Mason
Gunjan Tomer, Gaurav Singh Chauhan and Prabin Kumar Panigrahi
The paper explores the importance of mobile technology to enable diffusion of agriculture-related knowledge among farmers in India. The purpose of the paper is to evaluate the…
Abstract
Purpose
The paper explores the importance of mobile technology to enable diffusion of agriculture-related knowledge among farmers in India. The purpose of the paper is to evaluate the current socio-economic factors and challenges that impact the feasibility of m-governance project. The authors intend to explore different behavioral aspects of farmers, specifically their information seeking behavior to understand their communication ecosystem.
Design/methodology/approach
The authors have used multiple methods to analyze the significance of m-governance in current social dynamics. To achieve in depth understanding of farmer’s attitudes and opinion, the authors have conducted semi-structured interviews with farmers. The authors have also applied experimental observations to evaluate the actual effectiveness of information dissemination and the social dynamics behind the process. The secondary/archival data was also collected from the government offices and non-governmental organizations.
Findings
Findings explore the pattern of mobile usage among the farmers which could lead to interesting implications for the design and implementation of future m-governance projects. The research has also drawn some interesting implication on the feasibility of m-governance project.
Research limitations/implications
Because the findings are co-related with the prevalent socio-cultural dynamics, testing the findings in different context might add value to the proposed theory and its implications.
Originality/value
Considering the need and significance of agriculture-based reforms in rural India, present study offers guidance in devising an efficient communication medium among farmers and government. The authors infer from our field observations that the communication platform is vital for successfully reaching farmers for their overall welfare. The present work is based on findings which are drawn from the ground reality which helps in explicating inferences which are useful for implementation purpose.
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S. Sudha, C. Ganeshkumar and Shilpa S. Kokatnur
Small farmers in India are collectivized and legalized as Farmer Producer Companies (FPCs) to progress in agri-food value chains as small agribusiness enterprises. FPCs are…
Abstract
Purpose
Small farmers in India are collectivized and legalized as Farmer Producer Companies (FPCs) to progress in agri-food value chains as small agribusiness enterprises. FPCs are dependent on timely information for their sustainability and profitability. Mobile apps are a cost-effective form of information and communication technology. Hence, the purpose of this study is to explore the major determinants of mobile apps adoption by FPCs.
Design/methodology/approach
Quantitative and qualitative data are collected by administering a semi-structured questionnaire and conducting in-depth interviews with board members of 115 FPCs, with a total membership of 30,405 farmers operating in 14 districts of the state of Kerala, India. The logit model is used for quantitative analysis, while dialog mapping is used for qualitative analysis, based on an integrated technology acceptance model and technology organization environment framework.
Findings
Logistic regression results evidence that amongst FPC characteristics, while company size and age are significantly impacting apps adoption, there is no significant association between board size, education level, multiple commodities business or export intention of companies on apps adoption. Digital literacy and technical hands-on training for FPC board members are quintessential to facilitate mobile apps adoption.
Practical implications
The findings are pertinent to policymakers to earmark funds for technical handholding and digital upskilling of FPCs. The need for developing comprehensive, location-centric, farmer-friendly apps by agritech companies is evidenced.
Originality/value
To the best of the authors’ knowledge, this is a pioneering work in the domain of mobile apps adoption from a farmers’ agribusiness enterprise perspective in an emerging market economy using a mixed-methods approach.