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This study aims to explore the antecedents and consequences of reliance and its relationship with trust in the context of business-to-business (B2B) branding. The study also explores the above relationships in various B2B contexts.

Survey data of 135 respondents from different B2B firms was analyzed, and the proposed theoretical model was validated using partial least square structural equation modeling technique followed by multigroup analysis.

The results suggest that commitment, management capability and innovation capability are positively related with reliance, while trust acts as mediator between commitment–reliance relationships. Moreover, while both reliance and trust lead to B2B brand image, reliance has higher relationship strength. Furthermore, reliance mediates the trust–brand image relationship too.

The paper contributes to the literature of reliance and its role in B2B brand image by providing newer insights about the antecedents and consequences of reliance and its relationship with trust.

The findings provide managers with key insights for creating B2B brand image using reliance and trust by focusing on capabilities and commitment.

To the best of the authors’ knowledge, this is one of the few papers in B2B marketing which focuses on the antecedents of reliance and relative importance of trust and reliance.

This study aims to identify evolution and advancement in the field of business-to-business (B2B) loyalty knowledge area by analyzing its intellectual structure.

The authors use bibliometric analysis for quantitative evaluation of scholarly studies published on B2B loyalty area over a period of 27 years (1993–2020). The authors analyze intellectual knowledge base of B2B loyalty area by looking into 263 studies with 14,028 references authored by 693 researchers.

The results provide a comprehensive review of B2B loyalty area by identifying its foundations, influential works and intellectual communication linkage between these works. Notably, the analysis reveals most cited studies, key authors, important keywords, intellectual turning points and emerging trends of research in the discipline.

This study creates a baseline for presenting precise and comprehensive insights into research themes in B2B loyalty area, and identifies progressive trends over a period. This study is also helpful for researchers in identifying future directions of research in the discipline.

This study reveals the intellectual structure of B2B loyalty area.

This chapter analyzes whether a human rights approach can serve as a model for addressing climate change issues in India. It discusses the debate between the compatibility of aims in addressing climate change and realizing human rights, focusing on climate change issues in Uttarakhand in India. It further discusses the absence of sound adaptation policies, pointing to the violations of the social and economic rights of the populations residing in the affected regions and suggests a tangible legal framework for analyzing state action on adaptation policy in response to climate change by referring to the successful case study of early warning system in the Netherlands. The authors conclude that any strategy to deal with climate change concerning adaptation or mitigation must foresee the consequences for humans, as part of communities and individually, for which the human rights framework assumes significance.

This study aims to explore the linkage between organization climate, politics and enterprise system implementation in context to micro, small and medium enterprises (MSMEs). Organizational climate and politics play a significant role in determining the outcome of enterprise implementations. Adequate focus on such factors can help resource-starved MSMEs to ensure a positive outcome of their enterprise system implementation exercise.

Primary data used in this study were collected from the users in 62 MSMEs who have been part of the implementation process in their organization. Responses were collected by means of validated questionnaires and personal interviews given by end-users. The study presents the reduced factors after analyzing the responses through exploratory study followed by a confirmatory study.

The results highlight that in addition to factors like project execution and management competency, package and vendor competency, top management support and leadership factors, organizational politics and organizational climate factors play a significant role in ensuring success of an implementation process. Organization climate in the form of organization politics emerges as a major inhibitor in context to MSMEs. The analysis also showed a statistically significant relationship between the identified factors like technical, project management competency and vendor- and package-specific competency.

MSMEs are resource-constrained and hence cannot afford any failure in the implementation of processes running within the system. For enterprise system implementation, not only financial commitments are required but a successful execution of processes is also required, otherwise there are chances of failures, which can adversely affect the business continuity of many MSMEs. Thus, the finding of this study can provide an insight into the management of such organizations, so that they can plan properly to ensure a successful implementation.

Some published studies have reported the role of top management in the enterprise implementation process but have not been able to provide specific evidence of the factor “organization climate” in the implementation process. Also in context to a developing economy, few published studies are available exploring this linkage in context to MSMEs, as attempted by this study.

The purpose of this study is to report the apparent linkage between knowledge management (KM) practices in a semi-structured sector and business sustainability. Micro, small and medium scale enterprises in developing economies are constrained by accessibility to resources and have not been able to reap the benefits of structured KM practices to fine-tune their business processes. Insights derived from business operations of such enterprises can be formalized into relevant knowledge creation. An effective KM can help in revival strategies for many traditional organizations like handloom that operate as a co-operative. Such business has come under immense challenges from new-age organizations in that particular sector. This study reports the brand revival and business sustainability journey of a handloom co-operative through effective knowledge assimilation and dissemination.

In this paper, the authors have assessed the governance of small co-operative units in handloom and their supervision, which pose serious challenges for business sustainability. Their business data pertaining to productivity, sales and income for the period from 1997-1998 to 2015-2016 have been analyzed for business sustainability. A time-series analysis has been done on the above data set to track business sustainability of the handloom co-operative. The findings have been analyzed through a case-based study approach.

Over a period of one and half-decade, the handloom co-operative has been able to improve its product offering, which, in turn, led to the revival of the brand. Such transformation has resulted in revival of decades old brand through effective knowledge sharing, which is mainly tacit in nature. This case study based paper showcases that despite their inherent constraints, micro, small and medium enterprise organizations (many of which are semi-structured or unstructured in nature) can reap huge benefits by making efforts to put in place an effective KM mechanism.

There are very few reported studies, which have explored the linkage between tacit KM practices and business sustainability. Studies in context to a semi-structured small- and medium-scale enterprises are not available in published literature.

The authors develop a methodology to select appropriate sustainable supply chain indicators (SSCIs) to measure Sustainable Development Goals (SDGs) in the global supply chain.

SSCIs are identified by reviewing the extant literature and topic modeling. Further, they are evaluated based on existing SDGs and ranked using the fuzzy technique for order preference by similarity to ideal solution (TOPSIS) method. Notably, the evaluation of indicators is a multi-criteria decision-making (MCDM) process within a fuzzy environment. The methodology has been explained using a case study from the automobile industry.

The case study identifies appropriate SSCIs and differentiates them among peer suppliers for gaining a competitive advantage. The results reveal that top-ranked sustainability indicators include the management of natural resources, energy, greenhouse gas (GHG) emissions and social investment.

The study outcome will enable suppliers, specialists and decision makers to understand the criteria that improve supply chain sustainability in the automobile industry. The analysis provides a comprehensive understanding of the competitive package of indicators for gaining strategic advantage. This proactive sustainability indicator selection promotes and enhances sustainability reporting while fulfilling regulatory requirements and increasing collaboration potential with trustworthy downstream partners. This study sets the stage for further research in SSCIs’ competitive strategy in the automobile industry along with its supply chains.

This study is unique as it provides a framework for determining relevant SSCIs, which can be distinguished from peer suppliers, while also matching economic, environmental and social metrics to achieve a competitive advantage.

Decentralised autonomous organisations (DAOs) are internet-native self-governing enterprises where individual groups, communities, agencies, consumers and providers work together using blockchain-led smart contracts (SCs). This study aims to examine the role of DAO marketplaces in technology-led autonomous organisation design for enterprise technology sourcing industries, with algorithmic trust and governance.

The authors examined the importance of an enterprise marketplace governance platform for technology sourcing using DAO as a decentralised/democratised business model. A total of 98 DAO products/services are evaluated across 11 industries that envisage DAO as a strategic choice for the governance of decentralised marketplace platforms.

The research findings validate how a DAO-led enterprise marketplace governance platform can create a cohesive collaboration between consumers (enterprises) and providers (solution vendors) in a disintermediated way. The proposed novel layered solution for an autonomous governance-led enterprise marketplace promises algorithmic trust-led, self-governed tactical alternatives to a strategic plan.

The research targets multiple industry outlooks to understand decentralised autonomous marketplace governance and develop the theoretical foundation for research and extensive corporate suitability.

The research underpinnings boost the entrepreneurs’ ability to realise the practical potential of DAO between multiple parties using SCs and tokenise the entire product and service offerings over immutable ledger technologies.

To the best of the authors’ knowledge, this research is unique and the first of its kind to study the multi-industry role of algorithmic trust and governance in enterprise technology sourcing marketplaces driven by 98 decentralised and consensus-based DAO products across 11 industries.

The purpose of this chapter is to present an economic perspective of how understanding individual decision-making can be impacted by transactional costs, and benefits in the context of gastronomic tourism. This chapter broadly discusses observable and perceived information search, bargaining and decision, policing and enforcement costs, and benefits in the context of gastronomic tourism in India. The proposed framework incorporates elements of Indian gastronomic offerings for tourists. Implications are discussed for future research and in the backdrop of the post-COVID-19 crisis.

All aspects like finances, marketing strategy, competitors, etc. have been taken into account to provide the readers a complete and realistic image about the working, decisions and their outcomes for boAt. Secondary data has been used from blogs, company website and other sources in this study.

This case presents boAt’s growth in the Indian market because of India’s exponentially growing customer base in the tech and audio industry. This case brings to light all the factors considered and the business decisions to be made while growing in the market. The challenges faced by boAt after they entered the market and the company’s business decisions to overcome these challenges are also discussed. This case provides an opportunity for students to understand the dynamics associated with expanding in a competitive market to maintain growth and maximize profits.

This case is suitable for undergraduate and postgraduate students and can be used for courses in strategy, marketing, entrepreneurship and business management.