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The case illustrates the challenges of managing JVs in emerging markets. specifically, after going through the case, students should be able to: i.Analyze the contexts in which firms need to form JVs and evaluate this need in the context of emerging markets such as India; ii.Understand how multinational corporations can achieve success in emerging markets, specifically the role of strategic (broader than the product) adaptation in success; iii.Evaluate the impact of conflict between partners on the short-term and long-term performance of a JV; and iv.Create alternatives, evaluate each alternative’s pros and cons, and recommend appropriate decisions to address the situation after a JV unravels and the organization is faced with quality and other challenges.

McDonald’s, the global giant in the quick service industry, entered India in 1993 and formed two JVs in 1995 one with Vikram Bakshi (Connaught Plaza Restaurants Ltd or CPRL) to own and operate stores in the northern and eastern zones, and another with Amit Jatia (Hardcastle Restaurants Private Limited or HRPL) to own and operate stores in the western and southern zones. Over the next 12 years, both the JVs made steady progress by opening new stores while also achieving better store-level metrics. Though CPRL was ahead of HRPL in terms of the number of stores and total revenues earned in 2008, the year marked the beginning of a long-running dispute between the two partners in CPRL, Bakshi and McDonald’s. Over the next 11 years, Bakshi and McDonald’s tried to block each other, filed court cases against each other and also exchanged recriminations in media. The feud hurt the performance of CPRL, which fell behind HRPL in terms of growth and other metrics. On May 9, 2019, the feuding partners reached an out-of-court settlement under which McDonald’s would buy out Bakshi’s shares in CPRL, thus making CPRL a subsidiary. Robert Hunghanfoo, who had been appointed head of CPRL after Bakshi’s exit, announced a temporary shutdown of McDonald’s stores to take stock of the current situation. He had to make a number of critical decisions that would impact the company’s performance in the long-term.

MBA, Executive MBA and executive development programs.

Teaching Notes are available for educators only.

CSS 11: Strategy.

The purpose of this paper is to give a comprehensive description of various safety factors that need to be determined while assessing the short‐circuit strength of transformers.

Factors of safety are divided into two categories: radial and axial. Some of the latest approaches in assessing the strength are elaborated.

Six major sets of calculations are identified: three each for radial and axial electromagnetic forces. Corresponding factors of safety are defined and calculated for practical transformers. These factors are related to the strength and stability aspects of windings.

The work gives pointers for further research at appropriate places while highlighting the challenges involved in the assessment of the short‐circuit strength.

The presented overview of the factors of safety can be a useful guide for the practicing transformer engineers.

The main contribution of the reported work is in highlighting the intricacies associated with the subject of short‐circuit strength of power transformers. It can serve as a reference document for future research works in the area since the procedures are outlined for calculating the factors of safety through six case studies.

This study aims to delve into the intricate world of small retailers in India, seeking to understand the impediments/barriers they encounter when trying to embrace online-to-offline (O2O) platforms. It also investigates the potential impact of the digital ecosystem in moderating these barriers.

Data from 426 Indian retailers was collected, and structural equation modelling was used to validate the conceptual framework.

The findings highlight the importance of addressing distrust and technological anxiety as key barriers to O2O platform adoption. Psychological risk, low-tech orientation, privacy risk, financial risk and social risk were also identified as barriers. Interestingly, performance risk and infrastructure were found to be insignificant in this study. The study indicates that the digital ecosystem does moderate the relationship between psychological risk, performance risk, distrust and technological anxiety with attitude.

This research holds significant implications for technology adoption, retail management and aggregator platform development in developing nations, notably India. This research draws upon a conceptual framework to deepen the understanding of the O2O technology platform by providing an all-inclusive overview.

This study breaks new ground by investigating the distinctive obstacles to O2O adoption faced by small retailers in India. By validating the digital ecosystem’s moderating effect, this research yields insights that are context-specific and particularly relevant to the Indian retail landscape. Valuable guidance is offered for researchers, practitioners and policymakers navigating O2O strategy implementation in emerging markets.

The study investigates the mediated moderation impact of Memorable Religious Experience (MRE) and Religiosity (REL) on the relationship between Memorable Tourism Experience (MTE) and Attitude towards Pilgrimage (ATT) finally driving Recommend Intention (RCI) of visitors to a religious site. It suggests visitors' incentive variable religiosity can influence their decision to recommend visiting a religious destination.

The research uses a quantitative cross-sectional approach wherein a self-administered survey was used for data collection from 223 pilgrims who visited a popular pilgrimage site. Partial least squares-structural equation modeling (PLS-SEM) was employed for analysis.

The results showed that MTE has a significant influence on ATT which further influences RCI (a dimension of behavioral intention-BI) of visitors towards a religious destination. Further, MRE mediates the relationship between MTE and ATT. Nevertheless, REL illustrated a significant moderation influence on the relationship between MRE and ATT, further verifying the mediated moderation impact of MRE and REL in the model.

Recommendation of existing customers is one of the most powerful indicators of customer loyalty and usually leads to revisit. The research provides destination managers/tourism planners of pilgrimage sites to formulate appropriate marketing strategies to develop RCI and sustainable branding.

This study adds to the empirical studies conducted on REL by constructing a composite picture of the memorable tourism experience within a pilgrimage tourism context. The uniqueness lies in the attempt to investigate the mediated moderation impact of MRE and REL using a symmetric (PLS-SEM) approach.

This research explores and examines the change in perception artificial intelligence (AI) technology can bring in various human resources (HR) functions [(perception of change that AI can create in the talent acquisition (PAITA), perception of change that AI can create in the training and development (PAITD), perception of change that AI can create in the performance assessment (PAIPA) and perception of change that AI can create in the pay and rewards (PAIPR)] and its impact on intention to adopt AI by HR professionals. Additionally, as the literature on trust in AI is scanty, the mediation influence of AI-tech trust was also examined.

Cross-sectional data were gathered from 264 HR professionals from Indian e-commerce organizations. The model has been tested using a two-step partial least squares-based, structural equational modeling (PLS-SEM) technique.

AI uses algorithms for creating accurate and trustworthy information databases; it also enables quick data access and transmission, which enhances HR functions. Employees’ perception of the change that AI can bring to various HR functions significantly impacts the adoption of AI in HR. Additionally, AI-tech trust positively mediates all the hypothesized relationships.

Based on stimulus-organism-response (S-O-R) and affordance theory, this study significantly increases the understanding of how employees perceive changes in various HR functions as a result of AI implementation and how much they trust the AI technology. This study also addresses the lack of research on AI integration in HR, with a special focus on developing countries.

The purpose of this paper is to identify the antecedents of continued usage intentions in the connected devices ecosystem in health care by analyzing the users' and physicians' expectations in a new ecosystem where one prefers to connect digitally rather than physically.

This is a unique study in which data was collected from 242 doctors and 215 end-users to gauge the expectations from the connected devices in health care. Further, these responses were hypothesised using UTAUT-2 and ECT theories to analyze general users’ and professional users’ or doctors’ expectations for continued usage in connected devices ecosystem in the health-care ecosystem.

Performance expectancy, social influence, facilitating conditions and price value emerged as significant predictors of satisfaction in both user groups. But habit and hedonic motivation reflected an insignificant impact on user satisfaction. Surprisingly, effort expectancy emerged as a significant factor for end-user satisfaction, and this became insignificant for professional user satisfaction. Satisfaction was positively related to continued usage for both user groups, and app quality has a positive impact on all the predictors.

To the best of the authors’ knowledge, this is the first comparative study to understand the factors which influence consumer behavior leading to a holistic model and can be imbibed for creating a better customer experience in an era where we are more comfortable connecting digitally rather than physically.

This study has used the Unified Theory of Acceptance and Use of Technology-2 model and expectation confirmation theory to analyze the key factors influencing the intentions for continued usage of devices in the Internet of Medical Devices setup.

The case has practical value exhibiting forces creating sustainable livelihood at grassroots level and at the same time depicting how business and social goals can be reconciled through innovative mechanisms.

The case covers the journey of a social enterprise lead by a woman entrepreneur, run by women workers and providing livelihood to several rural women entrepreneurs through providing skill development training in making hand-made jute bags.

MBA and BBA

Teaching notes are available for educators only.

CSS 3: Entrepreneurship

This study examines how intellectual capital (IC) drives firm performance via the lens of dynamic capabilities (DCs). Drawing on resource-based view (RBV) and dynamic capability view (DCV), the authors elaborate the mediating role of learning, integration and reconfiguration DC in the Indian banking context.

A sample of 358 top- and middle-level managers from the Indian banking sector was administered with structured questionnaires for data collection. Structural equation modeling (SEM) and Sobel test were used to analyze the data and test the hypothesized mediating effect.

The findings reveal that learning and integration DCs are key mediators in IC and banks' performance relationships in an emerging economy context. In contrast, the analysis revealed partial mediating role of reconfiguration DC. Furthermore, the learning DC has been identified as the primary mediating mechanism for transforming bank's IC into performance benefits.

This study provides an important implication for the IC and DC link by empirically developing and validating a model in the Indian banking sector and making a several contributions to the related literature. This sector needs to incorporate and strengthen their IC and DCs to attain enhanced performance in today's dynamic environment. Bank managers can use these findings to bring their knowledge-related activities to channelize specific DCs to transform banks' IC when seeking to improve overall performance. Theoretically, this study extends previous research by outlining a set of organizational elements that tend to influence firm performances with the help of IC, learning, integration and reconfigurations DCs.

Although several studies have investigated the links between IC, DC and firm performance, studies on emerging economies are scarce. This study is one of the most in-depth investigations of the relationship between IC, learning, integration and reconfiguration DCs and firm performance in an integrated framework, with a particular focus on the banking sector of an emerging economy.

The study examines the role of ethical leadership in the innovative performance of employees. Further, the purpose of the study is to investigate the mediating effect of human capital and social capital on the relationship between ethical leadership and the innovative performance of employees.

The study collected primary data from 386 managerial-level employees of information technology (IT) companies in the northern region of India. Structural equation modelling (SEM) was used to analyse the data and derive the direct and indirect effects.

The findings indicate a significant positive impact of ethical leadership on the innovative performance of employees. Further, it was found that ethical leadership has both direct and indirect effects on the innovative performance of employees, where the indirect effect was mediated through intellectual capital (IC). The research confirms that IC and ethical leadership are crucial resources for fostering a knowledge-driven culture and innovative performance amongst employees.

The research has made a novel attempt to explore the interplay between ethical leadership, IC and innovative performance in the Indian context. Further, the study provides actionable strategies for business leaders to optimise business processes and encourage innovative practices amongst employees in the company.

This paper seeks to estimate importance of various factors affecting the choice of fast food outlets by Indian young consumers.

The study applies multivariate statistical tools to estimate importance of various factors affecting the choice of fast food outlets by Indian young consumers. In addition, the authors analysed the consumption patterns, impact of hygiene and nutritional values, and rating of various attributes of McDonald's and Nirula's.

Results indicate that the young Indian consumer has passion for visiting fast food outlets for fun and change but home food is their first choice. They feel homemade food is much better than food served at fast food outlets. They have the highest value for taste and quality (nutritional values) followed by ambience and hygiene. Three dimensions (service and delivery dimension, product dimension, and quality dimension) of fast food outlets' attributes are identified based on factor analysis results. The two fast food outlets' rating differs significantly on the seven attributes. McDonald's scores are higher on all attributes except “variety”. Further, consumers feel that fast food outlets must provide additional information on nutritional values and hygiene conditions inside kitchen.

Fast food providers need to focus on quality and variety of food besides other service parameters. There is need to communicate the information about hygiene and nutrition value of fast food which will help in building trust in the food provided by fast food players.

Estimates importance of various factors affecting the choice of fast food outlets by Indian young consumers.