Julia Anwar-McHenry, Lesley Murray, Catherine F. Drane, Julie Owen, Amberlee Nicholas and Robert J. Donovan
Indigenous Australians report mental health problems at a much higher rate than non-Indigenous Australians. However, rather than more services, it has been proposed that there…
Abstract
Purpose
Indigenous Australians report mental health problems at a much higher rate than non-Indigenous Australians. However, rather than more services, it has been proposed that there should be a positive, socially based approach to improving mental health in Indigenous communities. The population-wide Western Australian Act-Belong-Commit mental health promotion campaign appeared to be consistent with such an approach. Hence, after consultation with Indigenous community members, a culturally adapted version of the campaign was developed and launched in a largely Indigenous remote Australian community. A survey of Indigenous community members was conducted two years later to assess campaign impact. The aim of this paper is to report on the impact on community members of this cultural adaptation.
Design/methodology/approach
Intercept interviews were conducted with Indigenous community members (n = 31) to assess respondents’ awareness of the campaign elements and activities, understanding of campaign messages and whether respondents had undertaken activities to improve their own or their family’s social and emotional well-being as a result of the campaign.
Findings
There was universal awareness of the adapted campaign in this sample, with 81% reporting doing something for their own social and emotional well-being, 74% reporting doing something for the social and emotional well-being of their family or friends and 48% reporting doing something for community well-being, as a result of campaign exposure.
Originality/value
The cultural adaptation of the Act-Belong-Commit campaign in the Australian Roebourne community is the first reported Indigenous adaptation of a population-wide mental health promotion campaign.
Details
Keywords
Julia Anwar‐McHenry, Robert J. Donovan, Geoffrey Jalleh and Amberlee Laws
Act‐Belong‐Commit is a community‐based positive mental health promotion campaign that targets individuals to engage in activities that enhance their mental health while targeting…
Abstract
Purpose
Act‐Belong‐Commit is a community‐based positive mental health promotion campaign that targets individuals to engage in activities that enhance their mental health while targeting community organisations that provide such activities to promote their activities under the banner of the Act‐Belong‐Commit message. This paper aims to detail key findings from a population impact evaluation of the campaign conducted in 2010.
Design/methodology/approach
Computer‐assisted telephone interviews (CATI) were conducted on a randomly selected adult sample (n=1,113) using quotas to obtain equal representation by age and gender. The questionnaire contained items gauging campaign reach, the impact of the campaign on individual beliefs and behaviours, and perceived societal impact of the campaign on mental illness stigma and openness to mental health issues.
Findings
The campaign reached 75 per cent of the population. Amongst those exposed to the campaign, 25 per cent reported changing the way they thought about mental health and mental illness, and 20 per cent reported some behaviour change. The campaign was perceived to be effective in making people more open about mental health issues (77 per cent of reached respondents) and reducing stigma surrounding mental illness (68 per cent of reached respondents).
Practical implications
The campaign provides a framework for increasing mental health literacy on a population scale.
Originality/value
With its focus on the positive aspects of mental health, the paper shows that the campaign is unique in promoting behaviours that people can and should do to build and maintain good mental health, while also encouraging community organisations and groups that provide mentally healthy activities to partner with the campaign to make mental health “everybody's business”.
Details
Keywords
Julia Anwar-McHenry, Robert John Donovan, Amberlee Nicholas, Simone Kerrigan, Stephanie Francas and Tina Phan
Mentally Healthy WA developed and implemented the Mentally Healthy Schools Framework in 2010 in response to demand from schools wanting to promote the community-based…
Abstract
Purpose
Mentally Healthy WA developed and implemented the Mentally Healthy Schools Framework in 2010 in response to demand from schools wanting to promote the community-based Act-Belong-Commit mental health promotion message within a school setting. Schools are an important setting for mental health promotion, therefore, the Framework encourages schools to adopt a whole-of-school approach to mental health promotion based on the World Health Organisation’s Health Promoting Schools framework. The paper aims to discuss these issues.
Design/methodology/approach
A process evaluation was conducted consisting of six-monthly activity reports from 13 participating Western Australian schools. Semi-structured interviews were also conducted with key school contacts in November 2011 with nine schools who had signed partner agreements prior to July 2011.
Findings
The schools valued promoting the mentally healthy message and the majority felt the programme was implemented successfully. More intensive implementation was facilitated by a proactive and enthusiastic school “champion” who had influence over other staff, and who did not have too many competing priorities. Factors inhibiting implementation included a lack of effective time management, lack of whole school commitment, and evaluation demands.
Originality/value
Act-Belong-Commit is a positive, proactive message making it easier for teachers to talk about mental health with their students. For schools reporting implementation success, the Mentally Healthy Schools Framework raised the profile of mental health in the school setting and fostered a sense of belonging among students.