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Article
Publication date: 11 January 2013

Amanda Regolini, Emilie Gentilini, Marie‐Pascale Baligand and Emmanuelle Jannès‐Ober

This paper aims to analyze the pertinence of Bradford's law applied to a set of electronic periodical collections in a given discipline.

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Abstract

Purpose

This paper aims to analyze the pertinence of Bradford's law applied to a set of electronic periodical collections in a given discipline.

Design/methodology/approach

This study applied Bradford's law using citations rather than articles from a theme, thus ensuring the pertinence of the periodicals cited. Concentrating on citations in articles focuses on the stage following research rather than prior stages. The sources are actually used because they have been cited.

Findings

The study demonstrates the data centrality phenomenon based on the leading periodicals in a theme. There was a relationship between the electronic periodical collection and the number of citations in the relevant journals in a theme.

Originality/value

Although today's use of periodical titles is defined first and foremost by readership statistics, a more detailed analysis on the qualitative aspect can be an additional benefit in the negotiations conducted on a macro scale. Using Bradford's law could be envisaged as a complementary tool for a sustainable management of commercial electronic resources.

Details

Library Management, vol. 34 no. 1/2
Type: Research Article
ISSN: 0143-5124

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Article
Publication date: 9 August 2011

Aurélie Gandour and Amanda Regolini

Search Engine Optimization (SEO) is a set of techniques used by websites in order to be better indexed by search engines. This papers aims to focus upon “white hat”, “in page”…

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Abstract

Purpose

Search Engine Optimization (SEO) is a set of techniques used by websites in order to be better indexed by search engines. This papers aims to focus upon “white hat”, “in page” SEO: techniques to improve one's site content, hereby making it more attractive to human visitors as well as search engines, by making changes within the site's pages while focusing on chosen themes and keywords. The final goal is for the site to be better ranked by one or several targeted search engines and therefore appearing higher in their results lists for specified requests. This paper seeks to describe the steps one must take to reach such a goal, while focusing on the example of the website Fragfornet.

Design/methodology/approach

Fragfornet web pages have been generated through a “website factory” allowing the creation of dynamic websites on demand for the employees of Cemagref. This explains the steps to take to optimize for search engines any website using Zope Plone; even more broadly, the general recommendations described can be used by any website at all to gain more visibility on search engines. After a literature review about search engine optimization, the paper describes the methods used to optimize the website before exposing the results which were quickly obtained.

Findings

It was not long before the first effects of the SEO campaign were experienced. One week later, as soon as the Googlebots had crawled the site and stored a newer version of it within their databases, it immediately went up in the results pages for requests concerning forests fragmentation. This paper describes some of the parameters that were monitored and some of the conclusions drawn from them..

Originality/value

This paper's goal is to explain which steps to take for search engines to optimize any website elaborated through Cemagref website factory, or any website using Zope Plone. Even more broadly, the general recommendations described in this paper can be used by any librarian on any website to gain more visibility on search engines.

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