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The article engages the “double identity” of being a feminist activist and academic in a tertiary institution in a post‐colonial society. The aim is to grapple with the personal experiences of a “change agent” in a tertiary education sector that is going through political transformation. The author also reflects on the impact of neo‐liberal capitalism on tertiary institutions, and its depoliticising effect on feminist activism. It engages the establishment of gender studies programs.

The article is a viewpoint and uses the personal reflections of a feminist scholar at a South African university to illustrate issues of personal location at a university as a site of struggle, but also location in the global South. It elaborates on the difficulty of changing male dominated institutional cultures and ways in which feminist activism is subverted.

The article shows how the experiences of being a change agent make “the personal political” and this contributes to taking a psychological toll. It exposes the intransigence toward change in hierarchical male dominated institutional cultures and recommends feminist solidarity across tertiary institutions, as well as using institutional opportunities for feminist purposes as counter measures to co‐option.

The value of the article is located in the reflection of a feminist scholar on her own experiences in the context of a South African university but may open a space for feminist scholars in tertiary institutions globally to relate to these experiences.