Martyn Robertson and Amanda Collins
West Yorkshire universities together with Yorkshire Forward, the Regional Development Agency (RDA) for Yorkshire and Humberside, are collaborating on a graduate entrepreneurship…
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West Yorkshire universities together with Yorkshire Forward, the Regional Development Agency (RDA) for Yorkshire and Humberside, are collaborating on a graduate entrepreneurship programme. This paper outlines the national and regional context for the role of entrepreneurial education in producing new business and a climate in which creativity and innovation may thrive.
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Amanda Collins and Martyn Robertson
Enterprise initiatives come in a number of guises but, whether they are grant‐funded or a commercial aspect of a university’s business, the key driver is output. This usually…
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Enterprise initiatives come in a number of guises but, whether they are grant‐funded or a commercial aspect of a university’s business, the key driver is output. This usually means numbers – of students, of businesses, of ideas developed and sold, of financial gain and reputations made. A critical element impeding progress to the successful development of enterprise is marketing. This is something of a misnomer within organisations as amorphous as universities. The ability to develop products and services and to market them effectively to what should be a captive audience can prove even more trying than dealing with the mountain of paper work that accompanies most, if not all, enterprise initiatives. This paper describes the difficulties experienced by Business Start‐Up@Leeds Met in marketing enterprise at Leeds Metropolitan University, lessons learned and the future direction in terms of marketing approach.
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Amanda Collins and Martyn Robertson
What is the most effective approach to teaching enterprise? A residential week‐long event brought together students and tutors from a variety of backgrounds and with differing…
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What is the most effective approach to teaching enterprise? A residential week‐long event brought together students and tutors from a variety of backgrounds and with differing expertise. The result was a melting‐pot of ideas, some of which generated new businesses. This article critically examines the approach taken on the first of what have become an annual event and includes evaluation by the participants themselves. A literature review of teaching in enterprise is given as a back‐cloth to the format of the event itself. Qualitative reports from the participants show a significant degree of success, the main factors in which are highlighted and advanced by recommendations for taking students through to subsequent stages of start‐up.
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Martyn Robertson, Amanda Collins, Natasha Medeira and James Slater
The importance of new business start‐ups cannot be over‐emphasised. The UK government has taken actions designed to stimulate the growth of new businesses and aid their survival…
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The importance of new business start‐ups cannot be over‐emphasised. The UK government has taken actions designed to stimulate the growth of new businesses and aid their survival. The identification of barriers to entry is important, together with strategies to minimise their impact. The UK continues to lag behind the USA in its levels of entrepreneurship. The removal of barriers to start‐up is key to rectifying this situation and stimulating the new business aspect of the economy. The paper highlights the government’s position in furthering entrepreneurship, draws on initial primary research into student barriers to start‐up and makes recommendations for how higher education institutions can assist in breaking down the barriers identified.
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Martyn Robertson and Amanda Collins
This article examines the need to develop a more enterprising approach to learning by adopting an experiential approach. It specifically examines the use of video case studies of…
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This article examines the need to develop a more enterprising approach to learning by adopting an experiential approach. It specifically examines the use of video case studies of entrepreneurial role models within an enterprise module at Leeds Metropolitan University. The exercise enables students to act as a consultant or counsellor and apply models, theories, tools and techniques to gain an understanding of the entrepreneurial process and the entrepreneur. The transcript from one video role model, Vio, a digital data and network company, has been summarised for examination, so that its use by a variety of specialists might be explored. The learning outcomes from using the video case study and the module being undertaken by the students are analysed to determine the changes that have taken place in the areas of awareness of skills, self‐development, confidence and career aspirations.
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Le Grand gives an illustration of an employment situation which would generally be considered racist ‐ (Amanda and Catherine are equally talented and hard‐working employees. The…
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Le Grand gives an illustration of an employment situation which would generally be considered racist ‐ (Amanda and Catherine are equally talented and hard‐working employees. The former is white and better paid than her black colleague) ‐ and gives an analysis of the ethics of the situation in terms of his theory of equity. I shall discuss his analysis and his theory of equity. Is the situation inequitable? If it is, is it ‘inequitable’ for the reason that Le Grand puts forward as constituting the essence of ‘inequity’?
Agnès Vandevelde-Rougale and Patricia Guerrero Morales
This chapter looks at the discursive dimension of the working environment in research and higher education organizations; more specifically at neoliberal managerial discourse and…
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This chapter looks at the discursive dimension of the working environment in research and higher education organizations; more specifically at neoliberal managerial discourse and at how it participates in shaping the way researchers, teachers and support staff perceive themselves and their experiences. It is based on a multiple case study and combines an intersectional and a socio-clinical approach. The empirical data is constituted by in-depth interviews with women conducted in Ireland and Chile, and includes some observations made in France. A thematic analysis of individual narratives of self-ascribed experiences of being bullied enables to look behind the veil drawn by managerial discourse, thus providing insights into power vectors and power domains contributing to workplace violence. It also shows that workplace bullying may reinforce identification to undervalued social categories. This contribution argues that neoliberal managerial discourse, by encouraging social representations of “neutral” individuals at work, or else celebrating their “diversity,” conceals power relations rooting on different social categories. This process influences one’s perception of one’s experience and its verbalization. At the same time, feeling assigned to one or more of undervalued social category can raise the perception of being bullied or discriminated against. While research has shown that only a minority of incidents of bullying and discrimination are reported within organizations, this contribution suggests that acknowledging the multiplicity and superposition of categories and their influence in shaping power relations could help secure a more collective and caring approach, and thus foster a safer work culture and atmosphere in research organizations.