Scott A. Jeffrey, Alyce M. Dickinson and Yngvi F. Einarsson
The authors aim to analyze actual practice in industry with respect to the use, choice, and effectiveness of four types of incentives, cash, prepaid cards, travel, and merchandise.
Abstract
Purpose
The authors aim to analyze actual practice in industry with respect to the use, choice, and effectiveness of four types of incentives, cash, prepaid cards, travel, and merchandise.
Design/methodology/approach
The paper uses a survey of 170 practicing incentive design managers.
Findings
Usage of cash and cards continue to increase but travel and merchandise are still frequently used.
Originality/value
This will provide useful information to practitioners who design incentive programs.