Smriti Mathur, Alok Tewari, Sushant Vishnoi and Vaishali Agarwal
The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape’s complete ecosystemcape. This study aims to propose an…
Abstract
Purpose
The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape’s complete ecosystemcape. This study aims to propose an e-learning framework by integrating the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) to predict students’ Online Learning Readiness and Behaviour.
Design/methodology/approach
A structured questionnaire was used to collect data from 406 students through a survey. The data were analysed using two-stage structural equation modelling and artificial neural network (ANN).
Findings
The study’s results revealed that perceived ubiquity (PUB) positively influences perceived ease of use, usefulness and attitude. Similarly, perceived mobility significantly influences perceived ease of use and attitude. Furthermore, attitude, subjective norms, perceived behavioural control and perceived usefulness significantly influence readiness to learn online, which further influences students’ online learning behaviour. The root-mean-square error (RMSE) values obtained from the ANN analysis indicate the models’ predictive solid accuracy.
Originality/value
The study contributes to the existing literature by proposing an Online Learning Behaviour Model by integrating the TAM and the TPB frameworks in association with two additional constructs, PUB and Perceived Mobility. Secondly, this study proposes a unique triangulation framework of recommendations for learners, educators and policymakers.
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Alok Tewari, Ram Singh, Smriti Mathur and Sushil Pande
The current study employs a modified framework of the unified theory of acceptance and use of technology (UTAUT) to predict students' intention to adopt online learning in India…
Abstract
Purpose
The current study employs a modified framework of the unified theory of acceptance and use of technology (UTAUT) to predict students' intention to adopt online learning in India. The moderating role of openness to change in influencing the proposed relationships is also assessed.
Design/methodology/approach
A structured questionnaire was emailed to 650 students enrolled in various courses in public and private universities in India. In total 424 responses were considered for analysis using structural equation modeling (SEM). Moderation analysis was carried out with multi-group SEM and chi-square difference tests.
Findings
The results reveal that there is a significant impact of performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FS) and perceived security (PS) on students' intention to adopt online learning. Further, openness to change moderates the impact of PE, FS and PS on intention of students to opt for online learning.
Originality/value
This study is one of the initial efforts to examine the factors affecting students' intention to adopt online learning at the onset of third wave of coronavirus disease 2019 (COVID-19) pandemic in India. Besides the factors of the UTAUT model, this study highlights the importance of PS and openness to change in influencing students' intention to opt for online learning.
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Anjali Tiwari, Saleena Khan, Renju Chandran and Alok Tewari
This study dwells into the crucial aspects of gig workers' jobs that are absent, with specific focus on the work life of food delivery workers (FDWs) and how it impacts their work…
Abstract
Purpose
This study dwells into the crucial aspects of gig workers' jobs that are absent, with specific focus on the work life of food delivery workers (FDWs) and how it impacts their work happiness.
Design/methodology/approach
To create a conceptual model, 21 delivery workers were first interviewed, and the data gathered were scrutinized. Subsequently, a questionnaire was sent to 493 delivery partners, probing about their opinions of work factors that could affect their level of happiness. The collected data were put to study by the authors using AMOS and SPSS.
Findings
Five missing work components were revealed by qualitative investigation. The absence of voice, recognition, career growth, work satisfaction, and dignity at work contributed to unhappiness of the workers. The qualitative analysis was supported by quantitative findings. Additionally, company policy moderated the relationship between absence of voice, absence of career growth, absence of job satisfaction and absence of work happiness.
Originality/value
To the best of the authors’ knowledge, this is one of the first studies using a mixed-method approach to identify factors contributing to the unhappiness of FDWs in work. The originality of this study also lies in establishing the moderating influence of company policy on the relationship between the absence of voice, absence of career growth, absence of work satisfaction and absence of workplace happiness among the workers.
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Ram Singh and Alok Tewari
The study aims to model the factors influencing online learning adoption by Indian students as well as examine the mediating effect of attitude on the proposed relationships.
Abstract
Purpose
The study aims to model the factors influencing online learning adoption by Indian students as well as examine the mediating effect of attitude on the proposed relationships.
Design/methodology/approach
A survey was conducted online using a well-structured questionnaire. The target respondents of the study were students of undergraduate and postgraduate courses in India. Structural equation modeling was employed on a final sample of 402 respondents to test the proposed hypotheses.
Findings
The results reveal that there is a significant impact of the perceived usefulness, perceived ease of use, social influence, peer influence and self-esteem on attitude toward online learning. Further, attitude significantly mediates the impact of these factors on intention to adopt online learning.
Originality/value
The study is one of the initial attempts in the backdrop of the pandemic to examine the mediating role of attitude in affecting intention to adopt online learning by university students in India.
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Alok Tewari, Smriti Srivastava, Divya Gangwar and Vimal Chandra Verma
The role of mindfulness in influencing green behaviors has been recognized in literature though it has not been explored sufficiently in the context of organic food. This study…
Abstract
Purpose
The role of mindfulness in influencing green behaviors has been recognized in literature though it has not been explored sufficiently in the context of organic food. This study makes an attempt to explore the role of mindfulness in influencing young consumers' purchase intention (PI) toward organic food in India.
Design/methodology/approach
A total of 348 useable responses were collected through an intercept survey at organic food stores using a purposive sampling approach. Data analysis was carried out through structural equation modeling.
Findings
Mindfulness emerged as a significant predictor of behavioral intention. Further, the specific indirect effects of mindfulness through attitude, perceived behavioral control (PBC), drive for environmental responsibility (DER) and label reference willingness (LRW) were also significant.
Originality/value
This research is one of the initial efforts to link mindfulness with PI for organic food. The results could help the government and marketers tap onto the potential of mindfulness with regard to environment-friendly products and frame appropriate strategies for stimulating the demand for organic food in India
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Mukund Dixit and Vandana Dixit
This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private…
Abstract
This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private Limited. The alliance had worked to the advantage of KCPL. It had prospered as a profitable contract manufacturer. It had used the surplus to diversify into unrelated businesses. The family members, however had doubts regarding the employment opportunities provided by the move. They were not sure whether the progress was sustainable. Alok Kumar Gupta, Chairman and Managing Director of KCPL, along with his brothers and son, is required to review the strategy and performance of his company and develop a course of action for the future.
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