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Article
Publication date: 11 November 2009

Ilan Alon, Romie F. Littrell and Allan K.K. Chan

This article reviews and discusses issues in the translation of international brand names to Chinese, and provides a framework for international brand managers who want to expand…

2351

Abstract

This article reviews and discusses issues in the translation of international brand names to Chinese, and provides a framework for international brand managers who want to expand into China. Linguistic differences between Chinese and English are wide and deep, making translation of brand names difficult. Cultural context, pronunciation, written vs. oral language, and the meaning of characters are just a few examples of such difficulties. We discuss four global product‐naming strategic alternatives available to country/brand managers, along with their usage. The four approaches include (1) dual extension, (2) brand meaning extension, (3) brand feeling extension, and (4) dual adaptation. We also provide examples of brands utilizing the different approaches.

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Multinational Business Review, vol. 17 no. 4
Type: Research Article
ISSN: 1525-383X

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Article
Publication date: 1 February 1990

Allan K.K. Chan and Vincent S.M. Ma

This article contains findings of a survey in HongKong amongst a representative sample ofcompanies directed to understanding their buyingbehaviour and attitude to banking…

390

Abstract

This article contains findings of a survey in Hong Kong amongst a representative sample of companies directed to understanding their buying behaviour and attitude to banking services. The areas explored include split‐banking behaviour, bank usage, bank switching, perceived importance of attributes of a bank in a banking relationship, and usage of other financial services. As Hong Kong may be the third financial centre in the world, after New York and London, and there is a general lack of literature on corporate banking behaviour of Hong Kong companies, this research aims to contribute a pioneering study, which is expected to provide invaluable insights to banks operating in Hong Kong both locally and foreign‐based so as to formulate their bank marketing strategies.

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International Journal of Bank Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 May 1991

Luther Denton and Allan K.K. Chan

Investigates multiple banking behaviour in Hong Kong (in the retailsector) by questionnaire survey. The survey includes analyses of thenumber of banks used by each person, the…

882

Abstract

Investigates multiple banking behaviour in Hong Kong (in the retail sector) by questionnaire survey. The survey includes analyses of the number of banks used by each person, the types of services used at each bank, and the factors that influence this type of consumer behaviour. Reports that multiple banking is widespread and is heavily influenced by such factors as risk reduction, convenience in terms of number of branches and automatic teller machines, the relative advantage of selected banks, prestige, need for credit and credit cards, and special circumstances. Statistically significant differences were found in the evaluation of the relative importance of these factors on multiple banking behaviour based on sex, age, marital status, income and education discriminators.

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International Journal of Bank Marketing, vol. 9 no. 5
Type: Research Article
ISSN: 0265-2323

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Case study
Publication date: 14 December 2022

Caleb Huanyong Chen, Yuen Wah Li, Allan K.K. Chan and Yilin Huang

This case provides detailed information about digital technologies and business practices that may help offline retailers catch up with the trend of new retail. After studying the…

Abstract

Learning outcomes

This case provides detailed information about digital technologies and business practices that may help offline retailers catch up with the trend of new retail. After studying the case and working on the assignment questions, students will be able to:▪ Understand new features of smart cash registers, including facial-recognition payment, purchase-sales-inventory management, customer profile and store management, which all are important for the long-term development of the retail business in the age of “new retail”.▪ Identify opportunities, practices and impacts of digital technologies, such as big data and artificial intelligence, on contemporary retail businesses.▪ Identify problems of traditional retail and suggest solutions by applying the concepts and tools learned above.▪ Apply digital marketing approaches and tools (e.g., social media, livestreaming and online word-of-mouth) to design marketing campaigns; students should include basic elements such as the 6Ms for effective marketing communications (market, mission, message, media, money and measure).

Case overview/synopsis

This case describes difficult situations facing Leo Shoudong Pan, the founder and CEO of Yun Dong Jia Technologies Co Ltd (YDJ), in marketing communications. With a motto of “Making it easy to open stores anywhere”, YDJ develops and sells smart cash registers, which provide a self-developed operating system and cloud computing services. Pan targets small and micro retailers, who are technology laggards when digital transitions had swept the world. His goal is to build a network of 100,000 pieces of smart cash registers across China, but he has only sold 8,000 pieces since he founded YDJ in 2016. He must make a breakthrough in the business. To drive leads and sales, he feels the urgency of conducting effective marketing communications with target customers and enhance their understanding on the value that YDJ creates for them. Monetary incentives are tangible but not yet fully demonstrated YDJ’s value. With the traditional retail approach, brick-and-mortar stores, especially those small-scaled ones, are not able to meet the market change; instead, they must adopt digital techniques to catch up with the trend of new retail, which is necessary for a long-term business development rather than just a temporary measure during the Covid-19 pandemic. Pan must craft more compelling messages. What customer value should be chosen as incentives to motivate the target market? How to conduct effective marketing communications correspondingly?

Complexity academic level

Senior undergraduate; Postgraduate; MBA; EMBA.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 8: Marketing.

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Article
Publication date: 1 March 2001

Leo Yat Ming Sin and Suk‐ching Ho

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the…

1740

Abstract

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 1
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 February 1997

Ricky Yee‐kwong Chan

This paper reviews the strategic responses of successful local Chinese banks (LCBs) in the changeable Hong Kong banking sector over the past decades. Given the mixed outlook of…

168

Abstract

This paper reviews the strategic responses of successful local Chinese banks (LCBs) in the changeable Hong Kong banking sector over the past decades. Given the mixed outlook of the industry resulting from the handover of sovereignty, financial internationalization, and regional and domestic economic developments, this paper also discusses the benefits of using strategic alliance as a means for LCBs to meet current and future challenges. Based on case reviews, the paper demonstrates the values of strategic management concepts for small banks to cope with an externally oriented and politically uncertain operating environment.

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Journal of Small Business and Enterprise Development, vol. 4 no. 2
Type: Research Article
ISSN: 1462-6004

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Article
Publication date: 1 April 2001

Allan K.K. Chan and Yue‐Yuan Huang

Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed…

5384

Abstract

Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed from their earlier studies. The ten types of brand names are presented in three broad categories representing the three different developing stages of the consumer product industry in China: brands of traditional products (illustrated by matches and spirits), brands of traditional products with current development (illustrated by bicycles, shoes, and toothpastes), and brands of new and modern products (illustrated by cosmetics, soft drinks, washing machines, refrigerators and TV sets). The conclusion drawn from the analysis is that one of the variables in determining how linguistic principles are being applied to Chinese brand naming is the respective stages of development of such products in the context of the Chinese market economy.

Details

Journal of Product & Brand Management, vol. 10 no. 2
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 September 2001

Allan K.K. Chan and Yue‐Yuan Huang

This is the third of a series of studies on Chinese brand naming using content analysis from a linguistic perspective. The first study generalized the principles guiding Chinese…

3341

Abstract

This is the third of a series of studies on Chinese brand naming using content analysis from a linguistic perspective. The first study generalized the principles guiding Chinese brands in terms of syllable pattern, tone pattern, compounding structure and semantic preference. The second looked at specific branding rules, focusing on two entirely different products: cosmetic products and bicycles. The present study, following the same linguistic framework of analysis, analyzes three groups of closely related products: spirits, beers, soft drinks, to see how these brands are creatively and distinctively constructed. Finds that the brand naming patterns of the three drinks are basically in agreement with the general Chinese branding principles, and the differences among them directly reflect the development, the consumer markets and characteristics of each product.

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Marketing Intelligence & Planning, vol. 19 no. 5
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 September 1997

Allan K.K. Chan and Yue Yuan Huang

Brand names contribute to product success. Studies on brand naming have been mainly conducted in western countries with western European languages and few researchers have focused…

4093

Abstract

Brand names contribute to product success. Studies on brand naming have been mainly conducted in western countries with western European languages and few researchers have focused on how cultural and linguistic diversity is related to brand naming. Attempts to fill the gap by investigating the linguistic content of brand names in the People’s Republic of China. Analyses over 500 brand names of Chinese award‐winning products. Generalizes the characteristics of Chinese brand naming and identifies the preferred syllabic, tonic, semantic and morphological structures. Aims to provide guidance to local marketers to generate a good Chinese brand name in their culture and international marketers to properly localize an international brand in Chinese words in order to enhance business success in the Chinese market.

Details

Marketing Intelligence & Planning, vol. 15 no. 5
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 July 2001

Charlie C.L. Wang, Allan K.K. Chan and Zhen Xiong Chen

This study employed psychological variables such as consumer sentiment and attitude to debt as complementary measures to traditionally used consumer demographic or economic…

1237

Abstract

This study employed psychological variables such as consumer sentiment and attitude to debt as complementary measures to traditionally used consumer demographic or economic variables in predicting housing purchase intention with a consumer sample in China. The result indicates that psychological factors add incremental explanatory and predictive power to traditionally used demographic variables. Results from discriminant analysis showed that, except for household income level, psychological factors were better than demographic variables in differentiating intenders from non‐intenders in China’s emerging property market. Conceptual contributions and managerial implications of the study are discussed.

Details

Journal of Consumer Marketing, vol. 18 no. 4
Type: Research Article
ISSN: 0736-3761

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