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We can divide the exercising public into three groups. Group A are the relatively fit people and young people who are not at risk. They can be looked after efficiently by teachers of physical education and sports coaches who are trained specifically to deal with these groups. Group B are the people you are rubbing shoulders with to‐day, those you meet in the street or at the ofice. They are people who may have been fit in earlier days, although it may have been months or years ago, who now feel they should be exercising. The only thing they can do is to take up exercises from a book, follow advice given by the mass media, join an evening class or the High Street gym. Group C are the people receiving rehabilitation treatment in the hands of a physiotherapist or a remedial gymnast like myself, who will deal with component parts of their bodies which need rehabilitation.

Women roared into the Ambridge Cricket Team in March 2017. Their debut was initiated by a shortage of male players and a belief that the team was at risk, rather than an inherent desire to include women in the game. The approach of the women very much reflected the sentiments of the Helen Reddy ‘I am Woman’ song of the 1970s, ‘I am woman, hear me roar in numbers too big to ignore’, which became an anthem for empowerment of women in that generation. This chapter describes the context of cricket and sport in England and a synopsis of the 2017 storyline surrounding the Ambridge Cricket Team. A comparison of the storyline with the wider context shows the experience in Ambridge is similar to other places in England and elsewhere.

The paper seeks to propose the adoption of an alternative metaphor to that of the “journey”, currently the most pervasive characterisation for the student's experience of doctoral education.

The paper adopts a conceptual and rhetorical approach.

The paper offers a critique of the journey metaphor as a characterisation of the student's doctoral experience and proposes instead the metaphor of the Quest, a cultural and literary form found in most societies. It argues that the six elements of the Quest identified by W.H. Auden resonate with the contemporary doctoral experience and emphasise the uncertainty involved in research rather than the linearity implied by the journey metaphor.

The paper argues that the quest metaphor offers a cross‐cultural basis for both staff and student development activities through which sense can be made of the research experience, student concerns can be surfaced, and potentially difficult issues raised for discussion in an unthreatening way.

The paper is the first to apply the quest as a metaphor for the student's doctoral experience and offers a new way of interrogating that experience which will be of use to those involved in supporting research students.

The purpose of this paper is to examine the factors explaining voluntary occupational health and safety disclosures (OHSDs).

Annual report disclosures of 223 Indonesia Stock Exchange listed companies for the year ending 2007 are analyzed. The OHSD components of the 2006 Global Reporting Initiative guidelines are used as the disclosure index checklist.

The results show that approximately 30 percent of Indonesian listed companies provide OHSD. The most disclosed item is health and safety programs. Logistical regression analysis reveals that industry type and international operations significantly influence the propensity to provide OHSD. These findings suggest that coercive isomorphism partially explains OHSD practices in Indonesia.

The main implications of the findings are that Indonesian listed companies generally have poor health and safety information disclosure sets and largely ignore the potential roles of their workers in any health and safety committees.

This paper provides insights into the disclosure practices of occupational health and safety issues, a vital subset of corporate social responsibility disclosure which is still under-researched. The paper also empirically investigates the key determinants of OHSD, an empirical test which is largely ignored in past OHSD-related studies.

The way crystal methamphetamine or ‘ice’ use in rural Australia has been represented for national television audiences provides rich evidence of the intersections between media, crime and rurality. This chapter explores these connections through a framing analysis of three Australian television news and current affairs features about this topic. It investigates how concepts such as ‘fluidity’ and ‘boundedness’ operate in relation to the representation of ice use and drug-related crime in rural and regional communities. This raises questions about how certain images and associations come to circulate through media as well as their potential to evolve and change over time or to even be contested – sometimes by the very individuals and communities who serve as the subjects of stories about such problems in society.

Circular economy is presented as an approach to economic growth that is in line with sustainable development. However, the recent literature has highlighted the limits of the concept in terms of environmental sustainability. The study examines the relationship between circular economy and conservation of ecosystems, using a case study on the implications of a circular economy for Slovak forests and forest sector.

This study adopts a qualitative methodology through a focused review of the relevant literature on circular economy and sustainable development and primary data gathered through semi-structured interviews with 15 experts and practitioners in the forest sector, forest conservation and circular economy context, both from within as well as outside of Slovakia.

The study finds that the forestry sector has an important role to play in a shift to a circular economy in Slovakia, with significant opportunities for improved efficiency as well as substitution of wood for non-renewable resources. There is also growing potential for ecosystem stewardship and restoration. However, the increased application of biomass could crowd out other needs, including for biodiversity. Safeguarding these services depends ultimately on good governance.

The study highlights that circular economy taken in a narrow focus on resource efficiency is insufficient to ensure environmental sustainability but rather needs to be set within the broader environmental and social context.

The purpose of this paper is to explore the extent to which Scottish pre-eminence in accounting texts in the eighteenth century was influenced by religion. By so doing, to add to the literature on the relationship between religion and accountability.

An examination of religion as social practice is conducted by examining the relationship between formal, printed, sources and the extensive archives of the Church of Scotland. A sample of five administrative units of the church is used to explore local practice in detail.

Accountability was at the heart of the theology of the Church of Scotland. It shaped local practices of accountability to give what is termed “systemic accountability”, which featured the detailed specification of roles and the recording of transactions. Lay involvement in this system was extensive amongst the “middling sort”. This system formed the backdrop to the Scottish pre-eminence in accounting texts, facilitated by widespread literacy and a propensity to publish, both in turn shaped by the broader religious context.

The research is confined to Scotland and does not consider the wider impact on areas such as British North America. The value of examining religion as a relationship between belief and social practice could be extended to other belief systems, as the paper only considers the Reformed Protestant tradition of Christianity.

The value is in a detailed investigation of religion as a social practice, which has not been presented before in the context of accountability. It presents a new perspective on Scottish accomplishments in the field of accounting, accomplishments which have been of significance for the broader profession.

The purpose of this paper is to demonstrate that, if teams in healthcare focus on the patient using the framework of a care pathway, change can occur without the overt need to “manage” it directly.

In this paper the relevant literature is reviewed and it is demonstrated that if this approach is used it also provides a means for addressing difficult professional and organisational issues that are often unresolved in broader projects of organisational change. This is not presented as a panacea or the solution to all change projects, rather the contention here is that it is one means among many that can be used to bring about important changes in practice.

The paper finds that care pathways represent a useful tool, which teams can use to work through the contextual and practical issues involved in changing practice.

The paper describes the development of integrated care pathways, which can be regarded as a fortunate fusion of managerial and professional concerns.

This research aims to describe business perceptions of public relations (PR) in New Zealand. It also intends to provide insights which will assist the Public Relations Institute of New Zealand (PRINZ) to achieve its mission “to promote PR as a reputable, dynamic profession”.

Senior management from 28 of New Zealand's top 200 companies completed a questionnaire and participated in a 45‐minute interview to explore definitions of PR and its place in their organisations. A symbolic interactionist methodology was utilised to analyse the findings.

The study finds that CEOs had a low opinion of public relations practitioners. They tended to see PR as an integral part of doing business. They also saw reputation management as best conducted by themselves rather than a consultancy – except in a crisis. A clear distinction was made between PR (consultancy based) and corporate communication (in‐house). None of the companies used the term PR in their in‐house communications titles. Communications managers distanced themselves from PR, claiming instead to offer integrity‐based, transparent communication. Marketers saw PR as serving marketing. CFOs and Legal Counsel saw PR as serving strategic objectives but were sceptical about the competence of communications practitioners to deliver strategic communication.

Despite a very good response rate (66.7 per cent) the base was uneven in terms of geographic spread and category of organisation. Since this is a descriptive study links between observations and contributing factors can be suggested but do not establish causality. This study did not extend to the public sector that employs a number of PR practitioners in New Zealand especially in Wellington.

Larger businesses in New Zealand are wary of the term PR. Should the profession abandon the name or fight for a new definition? Communication is definitely part of senior management decision making in New Zealand but PR and communication practitioners need to demonstrate their value if they want to participate at this level. PRINZ can assist the promotion of PR by professionalising the practitioners and by influencing the training of the increasing number of PR graduates who are being introduced to the industry.

No such study has been completed in New Zealand so this study will provide a comparison with UK, US and European studies of perceptions of PR. This study aligns with the Murray and White study of CEO views of reputation management in that it gathers data from senior management.

Managing the inevitable conflicts that occur as humans and wildlife increasingly cross paths is a pressing concern for conservation in the Anthropocene. The focus of this chapter is on a high-profile case of wildlife persecution in rural Australia, which saw a farmhand successfully prosecuted for deliberately poisoning 420 wedge-tailed eagles he believed to be a threat to the newborn lambs on the property where he worked. The chapter illustrates how this crime emerged at the intersection of three trajectories: the legacy of environmental change and colonial oppression in Australia; the sustained resistance to rural exclusion exhibited by some species of Australia native wildlife as they have adapted their livelihoods to the altered agricultural landscapes; and conservation doctrine that seeks to reverse the historical treatment of Australian wildlife by issuing it blanket protection from human interference. The complexities and interdependencies that have been created as wildlife have forged a future in rural space cannot be easily unravelled. The chapter argues that, alongside protection, more active forms of reconciliation between the trajectories of Australian agriculture and the trajectories of rural wildlife are required. It is only through experimenting with ways that pastoralists and wildlife might resolve disputes fairly and openly that more inclusive rural places become possible.