Search results

Women roared into the Ambridge Cricket Team in March 2017. Their debut was initiated by a shortage of male players and a belief that the team was at risk, rather than an inherent desire to include women in the game. The approach of the women very much reflected the sentiments of the Helen Reddy ‘I am Woman’ song of the 1970s, ‘I am woman, hear me roar in numbers too big to ignore’, which became an anthem for empowerment of women in that generation. This chapter describes the context of cricket and sport in England and a synopsis of the 2017 storyline surrounding the Ambridge Cricket Team. A comparison of the storyline with the wider context shows the experience in Ambridge is similar to other places in England and elsewhere.

Whilst the traditional English public house still represents the largest part of the market, its share is falling with the introduction of themed branded establishments. The UK's pub retailers have over the past five years reacted to a developing society whereby attitudes towards leisure time, drinking, eating out, health and entertainment have changed. Through diversification, they have moved away from the traditional British public house towards branded outlets that are able to appeal to diverse consumer demands. The reasons for this diversification will be explored along with the brewers' response. Within this process of diversification is the matter of promotion and branding. The emphasis seems to be slowly moving away from the beer product of a particular brewer to a focus on the service providers' corporate image, name and reputation. In cases such as Whitbread and Bass, companies are introducing a hierarchy of brands that revolve around five issues: physical evidence, service delivery, process, people and quality. It is the customer's perception of these five attributes that will determine establishments' success. This paper critically analyses the reasons for success of pub branding with a link made between the nature of the “product” and customers' perception.

The last two years have witnessed what may justly be described as a revolutionary change in the packaging and marketing of goods, of which pre‐packed food constitutes a substantial part, but as far as public reaction goes, it has largely been a silent witness. There has been none of the outcry such as accompanied metrication, sufficient to call a halt to the process, and especially to the introduction of the decimal currency, of which most shoppers are convinced they were misled, “conned”. Every effort to make the changeover as smooth as possible was made; included was the setting up within the Department of Trade of a National Metrological Co‐ordinating Unit charged with co‐ordinating the work of 91 local weights and measures authorities in Great Britain in enforcing the new law, the Weights and Measures Act, 1979. This Act replaced the net or minimum system of the old law, the traditional system, re‐enacted in the Weights and Measures Act, 1963 with the average system, implementing EEC Directives and bringing weights and measures into line with Member‐states of the European Community.

All the books in this Stack try to capture timeless principles as illustrated by historical figures (Grant, the “Founding Fathers”), war/defense philosophies (The Marines “Way,” Aikido), or both (Machiavelli and The Prince) and then try to apply them directly to modern strategy formulation. Regrettably, few actually make the leap to modern strategy.

AS J. L. Hobbs shows so clearly in his recent book, the interest in local history is growing enormously at present. The universities, training colleges and schools, as well as the institutions of further education, are all making more use of local studies—geographical, economic, social and historical—in their regular courses, in their advanced work, and in their publications.

This appears when the first pageantry of the Coronation is over; although London and many other towns are still fully decorated, and over most of our Empire the celebrations continue. Librarians will recall once more that the interest of George VI. in libraries was manifested when he undertook to open Sheffield's central library, and we know that he has promised to lay the foundation stones of important library extensions in the near future. If there are librarians—we do not know them—who think these examples of royal interest are of no particular moment, we can assure them that they do not interpret the common attitude of their people. It was King George V. who first gave significant recognition to the national value of libraries in modern times, and his words at the opening of Manchester central library, which were quoted by us at the time: “To our urban populations open libraries are as essential to health of mind as open spaces to health of body,” cannot be repeated too often, even if our county colleagues may ask if they are not also essential to our rural population.