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Article
Publication date: 1 August 1996

A. Gül Güdüm and Alican Kavas

Examines how Turkish industrial purchasing managers perceive US, Japanese, German and national suppliers. Indicates that German and Japanese suppliers are perceived more…

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Abstract

Examines how Turkish industrial purchasing managers perceive US, Japanese, German and national suppliers. Indicates that German and Japanese suppliers are perceived more favourably in their marketing practices. Turkish industrial buyers’ willingness to buy from these suppliers is in agreement with how they perceive these suppliers. Factor analysis of the attitudinal statements used in the study groups the features of the suppliers in four categories.

Details

European Journal of Marketing, vol. 30 no. 8
Type: Research Article
ISSN: 0309-0566

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