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The aim of this study is to emphasize the importance of Turkey’s gastronomy festivals within the context of event tourism by identifying and highlighting their significance.

International gastronomy festivals in Turkey hold significant importance within the scope of event tourism. These festivals contribute both economically and culturally by promoting Turkey’s rich and diverse culinary culture on a global scale. The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality. Bu baglamda bu çalisma, Türkiye’de gastronomi festivallerinin önemini ve mevcut durumunu arastirmayi ve etkinlik turizminin gelisimi kapsaminda düzenlenen etkinlikleri belirlemeyi amaçlamaktadir.

In this context, this study aims to investigate the importance and current status of gastronomy festivals in Turkey and to identify events organized within the scope of the development of event tourism.

The study provides information about international gastronomy festivals nourished by Turkey’s rich culinary culture. However, local gastronomy festivals are not included.

Develop Comprehensive Marketing Strategies: Promote gastronomy festivals through targeted marketing campaigns that highlight the unique culinary experiences and cultural attractions of each region. Utilize digital platforms and social media to reach a wider audience and engage potential visitors.

Enhance Collaboration Among Stakeholders: Foster collaboration between local governments, tourism organizations, culinary associations, and local businesses to ensure the successful planning and execution of gastronomy festivals. Encourage partnerships with international culinary institutions and chefs to enhance the prestige and appeal of these events.

The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality.

The tourism sector is one of the fastest growing sectors in recent years according to the World Tourism Organization. In recent years, there have been an increasing number of disasters and crises. There are many factors affecting the tourism sector, from natural events to human impact. Tourism sector has suffered great damage from national and global crises. The Gulf War in 1991, the tsunami disaster in 2004, the global economic crisis in 2009 and the pandemic in 2019 can be given as examples of events that negatively affected tourism. The tourism sector in the world has faced the pandemic, which is the biggest global shock in recent times. This situation reinforces the need for tourism businesses and stakeholders to be prepared for crisis and pandemic. With the globalization of the tourism industry and the world becoming more interdependent and interconnected, it is a fact that crises occurring in one part of the world can affect tourism activities in a wider area or worldwide. Since tourism is not at the top of peoples list of needs, it is one of the first plans that tourists will change and cancel as soon as they perceive a threat to themselves. Therefore, the tourism sector is highly sensitive to crises and pandemics. In the face of crisis sensitivity, the tourism sector is also very skillful in eliminating the effects of the crisis as soon as possible. In this study, the impact of crisis and pandemic on the destination in the tourism sector will be explained with examples from some crisis and pandemic cases, and the requirements of tourism enterprises for crisis and pandemic preparedness will be underlined.