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Grid computing, cloud computing (CC), utility computing and software as a service are emerging technologies predicted to result in massive consolidation as meta‐level computing services of everything beneath one umbrella in the future. The purpose of this study is to foster the understanding and differentiation, by using the three aforementioned types of computing technologies and software, as a service by both public and private libraries to meet their expectations and strategic objectives.

The approach in this study is a review based on comparing the four computing technologies with a brief analysis for researching and designing the mind map of a new meta‐level computing service approach, taking into consideration the need for new economic tariff and pricing models as well as service‐level agreements.

Since it is anticipated that there will be likely potential consolidation and integration of computing services, a study of these four most advanced computing technologies and their methodologies is presented through their definition, characteristics, functionalities, advantages and disadvantages. This is a well‐timed technological advancement for libraries.

It appears that the future of library services will become even more integrated, running over CC platforms based on usage rather than just storage of data.

Libraries will become an open useful resource to all and sundry in a global context, and that will have huge societal benefits never imagined before.

Concisely addresses the strategies, functional characteristics, advantages and disadvantages by comparing these technologies from several service aspects with a view to assisting in creating the next generation outer space computing.

Since 2004, Turkish cinema has been witnessing an emergence of horror genre, now flooded with stories of possession by malevolent jinn, as transgressive, volatile figures of abjection. These female-centred narratives rely both on Islamic cosmology and myths and folktales of pre-Islamic Anatolian oral culture. The chapter will first explore the reasons horror has been neglected in the century-long history of cinema in Turkey and move on to highlight the socio-economic, cultural, and political contexts that were catalysts for the horror genre’s emergence. Then, the chapter will discuss the codes and conventions of the genre and explore the unique place of Alper Mestçi’s 2007 film Haunted (Musallat), among its contemporaries in terms of the ways in which the film challenges these established codes and conventions. In analysing Haunted, the chapter will use the theoretical framework of Barbara Creed, Carol J. Clover and Julia Kristeva to discuss the monstrous-feminine and masculinity as abjection.

This paper aims to investigate the interplay of memorable tourism experiences (MTE) dimensions in driving behavioral intentions of heritage tourists through the mediating role of satisfaction.

Empirical data were collected from tourists in the heritage city of Kashan, Iran. Partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were applied to analyze the data.

The results of PLS-SEM showed that three dimensions of MTE as follows: local culture, involvement and knowledge, significantly directly or indirectly influence tourists’ behavioral intention toward a destination. However, the results of fsQCA identified greater heterogeneity among the respondents by highlighting the positive effects of hedonism and novelty on satisfaction and revisit and word-of-mouth intentions.

This study enriches the empirical evidence on MTE by constructing a composite picture of the memorability of tourists’ experiences within a heritage tourism context. This study is one of the first to investigate the effects of dimensions of MTE on behavioral intentions using both symmetric (PLS-SEM) and asymmetric approaches to identify the more significant dimensions of MTE, as well as sufficient combinations of dimensions to predict behavioral intentions.

本文旨在研究难忘旅游体验 (MTE) 各维度通过满意度这个中介变量来驱动遗产旅游游客行为意图的机制

实证数据是从伊朗遗产城市卡尚的游客那里收集的。本研究采用偏最小二乘结构方程模型（PLS-SEM）和模糊集定性比较分析（fsQCA）对数据进行分析

偏最小二乘结构方程模型的研究结果表明，难忘旅游体验（MTE）的三个维度：当地文化、参与度和熟悉程度，显著地直接或间接地影响游客对目的地的行为意向。然而，模糊集定性比较分析的研究结果表明受访者间存在更大的异质性，其结果凸显了享乐主义和新鲜感对满意度、重游意向和口碑(WOM)意向的正效应

本研究通过构建遗产旅游背景下游客体验难忘性的相互影响机制，丰富了关于难忘旅游体验（MTE）的实证研究证据。本研究是第一个同时使用对称方法（PLS-SEM）和非对称方法（fsQCA）来探究MTE各维度对行为意向的影响的研究之一，通过这种方式可以识别出MTE各维度中更为重要的维度以及维度组合，以此来预测行为意向

Este artículo investiga la influencia de las dimensiones de las experiencias turísticas memorables (ETM) en el fomento de las intenciones de comportamiento de los turistas del patrimonio a través del papel mediador de la satisfacción.

Se recogieron datos empíricos de turistas en la ciudad patrimonial de Kashan, Irán. Para analizar los datos se aplicaron las técnicas partial least squares – structural equation modeling (PLS-SEM) y fuzzy-set qualitative comparative analysis (fsQCA).

Los resultados que proporcionó el análisis PLS-SEM mostraron que tres dimensiones de las ETM: cultura local, implicación y conocimiento, influyen significativamente, de forma directa o indirecta, en la intención de comportamiento de los turistas hacia un destino. Sin embargo, los resultados del enfoque fsQCA identificaron una mayor heterogeneidad entre los encuestados al destacar los efectos positivos del hedonismo y la novedad sobre la satisfacción y las intenciones tanto de volver a visitar el destino como de realizar una comunicación de boca a boca (WOM).

Este estudio enriquece la evidencia empírica sobre las ETM al construir una imagen combinada del carácter memorable de las experiencias de los turistas dentro de un contexto de turismo patrimonial. Este estudio es uno de los primeros en investigar los efectos de las dimensiones las ETM en las intenciones de comportamiento utilizando enfoques simétricos (PLS-SEM) y asimétricos para identificar las dimensiones más significativas las ETM, así como para determinar las combinaciones necesarias de dimensiones para predecir las intenciones de comportamiento.

This study aims to explore residents’ emotional responses to tourism development and how the anticipated loss or gain of resources from it affects their attitudes and actions. The study extends the conservation of resources (COR) theory by using the cognitive appraisal (CA) theory to explain why the residents of Al-Juhfa village in Saudi Arabia become stressed and experience negative emotions due to tourism development and how they respond and cope with it.

This study uses qualitative methods by applying purposive interviews to engage informants. Data were gathered from 38 residents of Al-Juhfa village, Saudi Arabia. A content analysis of the data collected was used.

Findings indicate that residents who perceived they might lose resources (land, houses, heritage, sociocultural and Islamic values and job and investment opportunities) due to tourism development had negative emotions and attitudes towards tourism development. This led a group of residents to resist development and not allow tourists to enter the village. Without tourism knowledge and skills, the residents are worried they may lose control of their resources. Religiosity was a factor that helped to cope with the negative emotions, and other coping actions included accepting displacement with compensation, allowing foreign workers to enter the village with conditions and accepting development with their involvement.

The limitations of the current study are that the data were gathered for the duration of the COVID-19 outbreak when residents were highly anxious and still feeling fear; these feelings could have influenced the responses. Secondly, the data were collected through hardcopy surveys using close- and open-ended questions. Therefore, these data might be limited, as the topic and questions were politicaly sensitive, and the informants might not have completely expressed their feelings, giving diplomatic answers instead. Therefore, the research should be repeated in different contexts with qualitative data using face-to-face techniques.

Firstly, the residents are concerned about losing their resources, such as land, houses and heritage. The development cannot be fully successful without the involvement and support of the local community. Therefore, the government should help them remain in their village by offering them official permission (sukuk) to retain their land and houses. Secondly, the government can open new residential areas and build homes for the residents within the current village, especially as the village has only a few people. Residential areas, such as a compound with complete services, can be designed as part of the tourist attractions in Al-Juhfa.

The two theories of COR and CA were developed in the western context and used in tourism studies separately in other contexts, especially CA. However, as far as the authors’ concern, this is the first study to use the two theories in one study to explore residents’ emotions towards tourism development. Both theories explained the process of residents’ emotions towards tourism impact and the negative emotional reactions to perceived threats and resultant stress and how residents cope with these emotions. Nevertheless, in the context of Al-Juhfa as a conservative community, these two theories are not the only factors that explain the residents’ emotional response and attitude, instated that the residents’ religiosity and their belief in Allah is also an important determinant that explains their emotions and attitude towards tourism’s impact on their village and community.

本研究通过目的性访谈采用了定性研究方法。数据来自沙特阿拉伯 Al-Juhfa 村的 38 位居民。对收集的数据进行了内容分析。

这项研究探讨了居民对旅游发展的情感反应, 以及旅游资源的预期损失或收益如何影响他们的态度和行动。该研究扩展了资源保护（COR）理论, 通过使用认知评估（CA）理论来解释为什么沙特这个村庄的居民会因旅游业发展而感到有压力和体验负面情绪, 以及他们如何反应和应对。

研究结果表明, 那些认为可能因旅游业发展而失去资源（土地、房屋、遗产、社会文化和伊斯兰价值观以及工作和投资机会）的居民对旅游业发展有负面情绪和态度。这导致一群居民抵制发展, 不允许游客进入村庄。没有旅游相关的知识和技能, 居民担心他们可能会失去对资源的控制。宗教信仰是帮助应对负面情绪的一个因素, 其他应对措施包括接受搬迁补偿, 允许外国工人有条件进入村庄, 以及接受他们参与旅游业的发展。

本研究的局限性在于, 数据是在新冠肺炎疫情爆发期间收集的, 当时居民高度焦虑, 仍然感到恐惧; 这些感觉可能会影响调研反应。其次, 数据是通过使用封闭式和开放式问题的纸质调查收集的。因此, 这些数据可能有局限性。此外, 由于话题和问题带有政治敏感性, 而被访人可能没有完全表达自己的感受, 而是给出了外交答案, 因此, 今后应使用面对面技术在不同的背景下使用定性数据来重复研究。

首先, 居民担心失去土地、房屋和遗产等资源。如果没有当地社区的参与和支持, 旅游发展就不可能完全成功。因此, 政府应该通过向他们提供保留土地和房屋的官方许可（sukuk）来帮助他们留在村里。第二, 政府可以在现有村庄内开辟新的住宅区, 为居民建造住房, 特别是因为该村庄只有少数人。可以将住宅区, 例如服务功能完善的建筑物, 设计为 Al Juhfa 旅游景点的一部分。

COR和CA的两个理论是在西方背景下发展起来的, 并分别用于其他背景下的旅游研究, 尤其是CA。然而, 对我们而言, 这是首次将两个理论用于一项研究中, 以探讨居民对旅游发展的情绪。这两种理论都解释了居民对旅游影响的情绪过程, 以及对感知到的威胁和由此产生的压力的负面情绪反应, 以及居民如何应对这些情绪。尽管如此, 在 Al Juhfa 作为一个保守社区的背景下, 这两种理论并不是解释居民情绪反应和态度的唯一因素, 居民的宗教信仰和对真主的信仰也是解释他们对旅游业对村庄和社区影响的情绪和态度的重要决定因素。

Este estudio utiliza métodos cualitativos a partir de entrevistas dirigidas a residentes. Se recogieron datos de 38 individuos del municipio de Al-Juhfa (Arabia Saudí). Se utilizó un análisis de contenido de los datos recogidos.

Esta investigación explora las respuestas emocionales de los residentes ante el desarrollo del turismo y cómo la pérdida o ganancia de recursos prevista afecta a sus actitudes y acciones. El estudio amplía la teoría de la conservación de recursos (COR) utilizando la teoría de la valoración cognitiva (CA) para explicar por qué los residentes de este municipio de Arabia Saudí se estresan y experimentan emociones negativas debido al desarrollo turístico y cómo responden y lo afrontan.

Los resultados indican que los residentes que percibían que podían perder recursos (tierras, casas, patrimonio, valores socioculturales e islámicos y oportunidades de empleo e inversión) debido al desarrollo turístico tenían emociones y actitudes negativas hacia el desarrollo turístico. Esto llevó a un grupo de residentes a resistirse al desarrollo y a no permitir la entrada de turistas en el pueblo. Sin conocimientos y habilidades turísticas, los residentes temen perder el control de sus recursos. La religiosidad fue un factor que ayudó a sobrellevar las emociones negativas, y otras acciones de afrontamiento incluyeron aceptar el desplazamiento con compensación, permitir la entrada de trabajadores extranjeros al pueblo con condiciones y aceptar el desarrollo con su participación.

Las limitaciones del presente estudio son que los datos se recopilaron durante el brote de COVID-19, cuando los residentes estaban muy ansiosos y seguían sintiendo miedo; estos sentimientos podrían haber influido en las respuestas. En segundo lugar, los datos se recopilaron mediante encuestas impresas con preguntas cerradas y abiertas. Por tanto, estos datos podrían ser limitados, ya que el tema y las preguntas eran políticamente sensibles y los informantes podrían no haber expresado completamente sus sentimientos, dando en su lugar respuestas diplomáticas. En consecuencia, la investigación debería repetirse en contextos diferentes con datos cualitativos utilizando técnicas cara a cara.

En primer lugar, a los residentes les preocupa perder sus recursos, como terrenos, viviendas y patrimonio. El desarrollo no puede tener éxito sin la participación y el apoyo de la comunidad local. Por ello, el gobierno debe ayudarles a permanecer en su pueblo ofreciéndoles un permiso oficial (sukuk) para conservar sus tierras y casas. En segundo lugar, el gobierno puede abrir nuevas zonas residenciales y construir viviendas para los residentes dentro de la aldea actual, sobre todo teniendo en cuenta que la aldea tiene pocos habitantes. Las zonas residenciales, como un complejo con servicios completos, pueden diseñarse como parte de las atracciones turísticas de Al-Juhfa.

Las dos teorías de COR y CA se desarrollaron en el contexto occidental y se utilizaron en estudios turísticos por separado en otros contextos, especialmente en CA. Sin embargo, en esta investigación, éste es el primer estudio que utiliza las dos teorías en un estudio para explorar las emociones de los residentes hacia el desarrollo turístico. Ambas teorías explican el proceso de las emociones de los residentes hacia el impacto del turismo y las reacciones emocionales negativas a las amenazas percibidas y el estrés resultante y cómo los residentes hacen frente a estas emociones. Sin embargo, en el contexto de Al-Juhfa como comunidad conservadora, estas dos teorías no son los únicos factores que explican la respuesta emocional y la actitud de los residentes, ya que la religiosidad de los residentes y su creencia en Alá es también un determinante importante que explica sus emociones y actitud hacia el impacto del turismo en su pueblo y comunidad.

The Sustainable Development Goal (SDG) 16 outlines sustainability as associated with peace, good governance and justice. The perception of international tourists about security measures and risks is a key factor affecting destination choices, tourist flow and overall satisfaction. Thus, we investigate the impact of armed forces personnel, prices, economic stability, financial development and infrastructure on tourism.

This research used data from 130 countries from 1995 to 2019, which were divided into four income groups. This study employs a two-step generalized method of moments (GMM) technique and a novel tourism index comprising five relevant indicators of tourism.

A 1% increase in armed forces personnel expands tourism in all income groups – 0.369% High Income Countries (HICs), 0.348% Upper Middle Income Countries (UMICs), 0.247% Lower Middle Income Countries (LMICs) and 0.139% Low Income Countries (LICs). The size of the tourism-safety coefficient decreases from high to low-income groups. The impact of inflation is significantly negative in all panels, excluding LICs. The reduction in tourism was 0.033% in HICs, 0.049% in UMICs and 0.029% in LMICs for a 1% increase in prices. The increase in the global tourism index is more in LICs (0.055%), followed by LMICs (0.024%), UMICs (0.009%) and HICs (0.004%) for a 1% expansion in the gross domestic product (GDP)/capita growth. However, the magnitude of the growth-led tourism impact is greater in developing countries. A positive impact of foreign direct investment (FDI) inflow was found in all panels like 0.016% in HICs, 0.050% in UMICs and 0.119% in LMICs for a 1% increase in FDI inflow. The rise in the global tourism index is 0.097% (HICs), 0.124% (UMICs) and 0.310% (LMICs) for a 1% rise in the financial development index. The increase in the global tourism index is 0.487% (HICs), 0.420% (UMICs) and 0.136% (LICs) for a 1% rise in the infrastructure index.

Empirical analysis infers important policy implications such as (a) establishment of a peaceful environment via recruitment of security personnel, use of safe city cameras, modern technology and law enforcement; (b) provision of basic facilities to tourists like sanitation, drinking water, electricity, accommodation, quality food, fuel and communication network and (c) price stability through different tools of monetary and fiscal policy.

First, it explains the effect of security personnel on a comprehensive index of tourism instead of a single variable of tourism. Second, it captures the importance of economic stability (i.e., economic growth, financial development and FDI inflow) in the tourism–peace nexus.

This study aims to explore the influence of creative tourist experiences (CTE) on tourists’ recommendation intentions (RCI) toward creative tourist destinations. This study examines the roles of tourist engagement and satisfaction in this relationship, proposing a sequential mediation model based on the cognitive-affective-conative model.

The research surveyed travelers to Kinnaur, Himachal Pradesh, India, using a structured questionnaire. Through purposive sampling data were collected from 413 generation Z (Gen Z in short) tourists. The study used exploratory factor analysis, confirmatory factor analysis and sequential mediation analysis. The present research used Model 6 by Andrew Hayes in the SPSS process macro to test the serial mediation.

The findings emphasize the importance of active engagement in creative tourism and its potential to transform cultural heritage into enriching experiences, thereby influencing tourists’ recommendation behaviors. Results of sequential mediation analysis show that there is a significant and positive impact of CTE on tourist’s RCI. Further, results showed the sequential mediation effect of tourist engagement and satisfaction on the relationship between CTE and RCI.

The findings offer valuable insights for destination managers and policymakers in creative tourism. Enhancing tourist engagement and satisfaction through creative experiences can effectively increase RCI, contributing to the sustainable management of cultural resources and preventing the over-commercialization of cultural heritage.

This research contributes to the literature on creative tourism by empirically testing the sequential mediation model and highlighting the pivotal role of tourist engagement and satisfaction in transforming creative experiences into positive behavioral outcomes. This study provides a nuanced understanding of the factors influencing tourists’ RCI in creative tourism contexts.

The study seeks to propose a linear model by applying complexity theory and resource-based theory to investigate how hotels achieve competitive advantage and organizational performance during the Covid-19 pandemic from the perspective of hotel leaders.

Using a standardized questionnaire and convenience sampling approach hotel managers and administrative employees were surveyed online. A total of 354 participants from five provinces in China were examined using Smart PLS and fsQCA 3.0 for analysis. The utilization of the asymmetric method facilitates the elucidation of relationships that may not be readily apparent when employing conventional symmetric approaches.

The results display a significant impact of transformational leadership (TL) on market orientation (MO), competitive advantage (CA) and organizational performance (OP). The results show numerous combinations using fsQCA that can be utilized to increase OP within the hotel industry.

At present, there is a lack of substantial empirical evidence to comprehensively investigate the impact of TL on MO, CA and OP in the field of hospitality research specifically in the context of the Covid-19. The study also contributes by providing an explanation of the factors that contribute to the development of a higher organizational performance base through TL, MO and CA during the Covid-19 pandemic.

The purpose of this study is to investigate how smart tourism technologies and memorable tourism experiences affect tourist satisfaction and tourist destination loyalty.

A total of 600 questionnaires were distributed, 360 were returned (60% response rate) and a covariance-based structural equation modeling technique was used to test the hypotheses.

The results of this study explain that smart tourism technologies and memorable tourism experiences play essential roles in enhancing tourist satisfaction and tourist destination loyalty.

This study specifies that tourists have pleasant memories and are satisfied at a tourist destination; as a result, they are more likely to revisit and recommend a tourist destination to their friends, family and other tourists. If a tourist has a negative experience with smart city info-structure facilities, a tourist might reach an overall conclusion to not revisit or recommend the location to other tourists.

This study provides empirical evidence to support the importance of smart tourism technologies and memorable tourism experiences in enhancing tourist satisfaction and tourist destination loyalty.

本论文旨在研究智慧旅游科技和难忘的旅游体验如何影响游客满意度和游客对目的地的忠诚。

共600份问卷发放, 并收回360份数据（回应率为60%）, 本论文采样基于协方差的结构方程模型以测验假设。

研究结果表明智慧旅游科技和难忘的旅游体验对增强游客满意度和游客对目的地的忠诚度起到至关重要的作用。

本论文证实游客有着美好的旅游回忆与对旅游目的地满意, 因此, 他们更愿意重游以及向他们的朋友、家人、以及其他游客推荐这个目的地。如果游客对智慧城市信息基础建设有不好的体验, 那么他们则会决定不会重游或者推荐这个城市给其他游客。

本论文为证实智慧旅游科技和难忘的旅游体验对加强游客满意度和游客对目的地忠诚度的至关重要的作用方面, 提供了强有力的实践证实。

The urgency to address climate change and its devastating consequences has never been more pressing. As societies become increasingly aware of the detrimental impact of traditional housing on the planet, there is a growing demand for eco-friendly housing solutions that prioritize energy efficiency, resource conservation and reduced carbon emissions. Therefore, this study aims to investigate the factors that influence customers’ priority toward eco-friendly house purchasing intention.

This study collected 386 data using a quantitative research strategy and purposive sampling method. This study uses a hybrid analysis technique using partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) approaches to identify the influencing factors.

The PLS-SEM analysis found that attitude toward the eco-friendly house, subjective norms, performance expectancy, environmental knowledge and environmental sensitivity have a positive influence on eco-friendly house purchasing intention. However, perceived behavioral control and willingness to pay were found to have insignificant effect on customers’ intention to purchase eco-friendly houses. The fsQCA results further revealed complex causal relationships between the influencing factors.

This research will not only contribute to academic knowledge but also provide practical guidance to real estate developers, policymakers and individuals looking to make environmentally responsible choices. By understanding the factors that influence consumers’ intentions to purchase eco-friendly houses, we can pave the way for a more sustainable and resilient future.

This study has used a hybrid analysis technique, combining PLS-SEM and fsQCA, to enhance the predictive accuracy of eco-friendly house purchase intentions among individuals residing in densely populated and highly polluted developing countries, such as Bangladesh.

This study aims to investigate the impact of local government market orientation as perceived by Millennials on their intention to support tourism development.

An online survey administered to a sample of 418 Millennials was designed for descriptive and causal data analyses.

The results show that Millennials’ intention to support tourism is high and depends on perceived market orientation. In the proposed model, market orientation by local government directly predicts perceived benefits and attitudes, and indirectly, the intention to support. Economic benefits are not the only relevant benefits to Millennials.

The main limitation of this work is related to the selection and combination of the internal and external variables included in the proposed model, given the great diversity of variables in the literature in this field.

This study allows us to predict and encourage Millennials’ intention to support tourism development through very few variables. This study is of theoretical and practical interest to local government, tourism firms, educators and researchers. These entities can, thus, encourage the support process collaboratively among Millennials.

This predictive study of Millennials’ intention to support includes variables that have not been previously studied together. Through market orientation by local government, the organizational world and young consumers are connected. The generational approach adopted allows the use of global actions to encourage Millennials’ support.

针对418个千禧一代的样本进行的在线调查, 旨在进行描述性和因果数据分析。

这项研究旨在调查千禧世代对地方政府市场导向的看法对他们支持旅游业发展的意图的影。

结果表明, 千禧一代对旅游业的支持意愿很高, 并且取决于人们对市场导向的感知。在建议的模型中, 地方政府的市场导向直接预测了感知的利益和态度, 并间接预测了支持的意愿。经济利益并不是千禧一代唯一的相关利益。

鉴于该领域文献中变量的多样性, 这项工作的主要局限性在于所提议模型中包括的内部和外部变量的选择和组合。

该研究使我们能够通过很少的变量来预测和鼓励千禧一代支持旅游业发展的意愿。该研究对地方政府, 旅游公司, 教育者和研究人员具有理论和实践意义。因此, 这些相关者可以共同促进千禧一代之间的支持过程。

这项对千禧一代的支持意愿的预测研究包含了之前尚未一起研究的变量。组织方和年轻消费者之间通过市场导向建立了联系。年龄代的研究方法可以促进全球行动来鼓励千禧一代的支持。

旅游业发展 千禧一代 居民 支持意愿 个人利益 社区利益

Este estudio tiene como objetivo investigar el impacto de la orientación al mercado del gobierno local, según la perciben los Millennials, en su intención de apoyar el desarrollo turístico.

Se diseñó una encuesta online administrada a una muestra de 418 Millennials para el análisis de datos descriptivos y causales.

Los resultados muestran que la intención de los Millennials de apoyar el turismo es alta y depende de la orientación del mercado percibida. En el modelo propuesto, la orientación al mercado por parte del gobierno local predice directamente los beneficios y actitudes percibidos, e indirectamente, la intención de apoyar. Los beneficios económicos no son los únicos beneficios relevantes para los Millennials.

La principal limitación de este trabajo está relacionada con la selección y combinación de las variables internas y externas incluidas en el modelo propuesto, dada la gran diversidad de variables en la literatura en este campo.

El estudio nos permite predecir y fomentar la intención de los Millennials de apoyar el desarrollo turístico a través de muy pocas variables. El estudio es de interés teórico y práctico para gobiernos locales, empresas turísticas, educadores e investigadores. Estas entidades pueden, así, facilitar el proceso de apoyo de forma colaborativa entre Millennials.

Este estudio predictivo de la intención de apoyo de los Millennials incluye variables que no se han estudiado juntas previamente. A través de la orientación al mercado del gobierno local, el mundo organizacional y el joven consumidor están conectados. El enfoque generacional adoptado permite el uso de acciones globales para incentivar el apoyo de los Millennials.

Desarrollo turístico, Market orientation, Millennials, Residentes, Intención de apoyo, Beneficios personales, Beneficios comunitarios, Actitud