Hannan Amoozad Mahdiraji, Madjid Tavana, Pouya Mahdiani and Ali Asghar Abbasi Kamardi
Customer differences and similarities play a crucial role in service operations, and service industries need to develop various strategies for different customer types. This study…
Abstract
Purpose
Customer differences and similarities play a crucial role in service operations, and service industries need to develop various strategies for different customer types. This study aims to understand the behavioral pattern of customers in the banking industry by proposing a hybrid data mining approach with rule extraction and service operation benchmarking.
Design/methodology/approach
The authors analyze customer data to identify the best customers using a modified recency, frequency and monetary (RFM) model and K-means clustering. The number of clusters is determined with a two-step K-means quality analysis based on the Silhouette, Davies–Bouldin and Calinski–Harabasz indices and the evaluation based on distance from average solution (EDAS). The best–worst method (BWM) and the total area based on orthogonal vectors (TAOV) are used next to sort the clusters. Finally, the associative rules and the Apriori algorithm are used to derive the customers' behavior patterns.
Findings
As a result of implementing the proposed approach in the financial service industry, customers were segmented and ranked into six clusters by analyzing 20,000 records. Furthermore, frequent customer financial behavior patterns were recognized based on demographic characteristics and financial transactions of customers. Thus, customer types were classified as highly loyal, loyal, high-interacting, low-interacting and missing customers. Eventually, appropriate strategies for interacting with each customer type were proposed.
Originality/value
The authors propose a novel hybrid multi-attribute data mining approach for rule extraction and the service operations benchmarking approach by combining data mining tools with a multilayer decision-making approach. The proposed hybrid approach has been implemented in a large-scale problem in the financial services industry.
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Hannan Amoozad Mahdiraji, Fatemeh Yaftiyan, Ali Asghar Abbasi Kamardi, Jose Arturo Garza-Reyes and Seyed Hossein Razavi Hajiagha
This paper aims to investigate Supply Chain (SC) Performance Measurement Systems (PMSs) (SCPMSs) that are suitable and applicable to evaluate SC performance during unexpected…
Abstract
Purpose
This paper aims to investigate Supply Chain (SC) Performance Measurement Systems (PMSs) (SCPMSs) that are suitable and applicable to evaluate SC performance during unexpected events such as global pandemics. Furthermore, the contribution of Industry 4.0 Disruptive Technologies (IDTs) to implement SCPMSs during such Black Swan events is investigated in this study.
Design/methodology/approach
The research methodology is based upon a novel qualitative and quantitative mixed-method. A Systematic Literature Review (SLR) was initially employed to identify two complete lists of SCPMSs and IDTs. Then, a novel Interval-Valued Intuitionistic Hesitant-Fuzzy (IVIHF)-Delphi method was firstly developed in this paper to screen the extracted SCPMSs. Afterward, the Propriety, Economic, Acceptable, Resource, Legal (PEARL) indicator of the Hanlon method was innovatively applied to prioritize the identified IDTs for each finalized SCPMS.
Findings
Two high-score SCPMSs including the SC operations reference (SCOR) model and sustainable SCPMS were recommended to improve measuring the performance of the pharmaceutical SC of emerging economies such as Iran in which the societal, biological and economic issues were undeniable, particularly during unexpected events. Employing nine IDTs such as simulation, big data analytics, cloud technologies, etc., would facilitate implementing sustainable SCPMS from distinct perspectives.
Originality/value
This is one of the first papers to provide in-depth insights into determining the priority of contribution of IDTs in applying different SCPMSs during global pandemics. Proposing a novel multi-layer mixed-methodology involving SLR, IVIHF-Delphi, and the PEARL indicator of the Hanlon method is another originality offered by this paper.
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Hannan Amoozad Mahdiraji, Khalid Hafeez, Ali Asghar Abbasi Kamardi and Jose Arturo Garza-Reyes
This paper proposes a multi-layer hybrid decision-making approach to evaluate the capability alternatives for developing a collaborative network to operate in the international…
Abstract
Purpose
This paper proposes a multi-layer hybrid decision-making approach to evaluate the capability alternatives for developing a collaborative network to operate in the international market.
Design/methodology/approach
The present study is contextualised in the Iranian pistachio export industry. An extensive review of the state-of-the-art literature on supplier collaboration was conducted to identify key capabilities that are essential to establish a collaborative network. The set of defined capabilities were then optimised through interviews with 14 experts from the relevant industry, academics and export authorities. A combination of the fuzzy Delphi method and the best–worst method (BWM) approach was, respectively, used to reduce the number of capability alternatives and assign priority weights to these alternatives. Subsequently, a weighted aggregated sum product assessment method (WASPAS) was employed to rank and evaluate the ability to creating a collaborative network for the export of pistachio.
Findings
From the extant literature review, 18 capabilities for the formation of coordination networks in the international markets were identified. Then, the prominent indicators in forming a global network were extracted. After ranking the top pistachio export countries/regions to formalise an efficient collaborative network, it was revealed that although Iran exports approximately 30% of the global market, it falls behind the USA and European Union. The competitors have scored higher in critical criteria, including “trust and commitment”, “strategy and management”, “managerial control and standardization” and “financial resources”.
Originality/value
The proposed hybrid approach encompassing fuzzy Delphi–BWM–WASPAS offers to solve the capability evaluation and selection as well as ranking the possible alternative to formalise a collaborative network in an integrated fashion. This combination of methods is capable to first identify the most important factors, then measuring their importance and eventually rank the possible alternatives. The suggested framework provides an approach to deal with the uncertainty of global collaborative network formation.
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Ali Asghar Abbassi Kamardi and Sina Sarmadi
The decision to become international is a highlighted organisational decision that affects all dimensions at all firm levels. Human resources are also among the parts of the…
Abstract
The decision to become international is a highlighted organisational decision that affects all dimensions at all firm levels. Human resources are also among the parts of the organisation affected by this decision. Paying attention to employees can speed up and facilitate this process. Organisational integrity is one of the most significant issues that must be considered. In this regard, identifying, investigating and planning to deal with the destructive effects that may influence the employees of small and medium-sized enterprise (SMEs) in internationalisation, are among the subjects that have so far received less attention and should be studied more. The present study explores the destructive influences of internationalisation on the employees of SMEs by a hybrid multi-layer decision-making model-psychological solution. First, by reviewing the literature, the destructive impacts of internationalisation on employees are extracted. In the next stage, these factors are screened according to the condition of the SMEs in an emerging economy by interval-valued intuitionistic hesitant fuzzy Delphi (IVIHF-Delphi). The impact of these factors on each other is then evaluated applying interval-valued intuitionistic hesitant fuzzy DEMATEL-based ANP (IVIHF-DANP). Consequently, the highlighted destructive impacts are determined and the psychological solutions to face them are provided.
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This chapter aims to identify, analyse, classify and rank the sustainability indices and internationalisation challenges of the footwear industry in the emerging economy of Iran…
Abstract
This chapter aims to identify, analyse, classify and rank the sustainability indices and internationalisation challenges of the footwear industry in the emerging economy of Iran. This would provide deeper decision-making insights into Iranian footwear businesses. First, a list of sustainability indices and internationalisation challenges was obtained by reviewing the literature. Then, a combination of multi-criteria decision-making (MCDM) approaches was implemented. The initial sustainability indices and internationalisation challenges were screened using the fuzzy Delphi method, keeping a total of 14 criteria. The best–worst method (BWM) was employed to weigh and rank the criteria. The interpretive structural modelling (ISM) technique and cross-impact matrix applied in MICMAC were employed to visualise the conceptual model based on the levels and classification of the important criteria for the internationalisation of the Iranian footwear industry. The 14 criteria were demonstrated to be important in internationalisation. The most critical sustainability indices were reducing hazardous substances in leather tanning and labour education and training. In contrast, exchange rate instability in Iran’s economy and strict chemical regulations for clothing and footwear were found to be the most important internationalisation challenges. Hence, these criteria should be considered in the internationalisation strategies of the Iranian footwear industry. A combined multilayer sustainable decision-making approach was used to analyse the Iranian footwear industry’s essential sustainability indices and internationalisation challenges. Furthermore, implications and insights are offered to footwear businesses for future decision-making.