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The purpose of this paper is to identify workforce skills that protect an occupation from elimination due to automation technology.

The authors apply a Gaussian process (GP) classifier, based on the level of non-automatable work activities in an occupation, to USA and Colombian occupational datasets.

The authors find that communication, interpersonal relationship management and decision-making skills are most important in occupations that are resistant to automation.

The results are based on work activities data from the Occupational Information Network (O*NET) database developed for the USA labor market. This dataset does not capture significant differences in work activities, where they exist, for the same occupation between the two countries. The findings are also limited to Colombia. Readers should be careful to extrapolate the findings outside of this geography.

The authors discover that automation is likely to be a global phenomenon that can only be slightly mitigated by cultural and political factors.

This paper aims to study the corrosion protection of 410 stainless steel (410SS) cracked by fatigue tests. The purpose of this study is to show that using polymeric coatings, it is possible to reduce the corrosion rate in metallic structures in operation.

Poly(3-hexylthiophene) (P3HT)/poly(methyl-methacrylate) (PMMA) composite was used as a coating to protect the cracked 410SS in the corrosive environment 0.5 M NaCl at 25°C and 80°C. Physicochemical characterization was carried out by adhesion tests, thermogravimetric analysis, nuclear magnetic resonance and size exclusion chromatography. Surface morphology was studied before and after the electrochemical tests by scanning electron microscopy. Uncoated and coated cracked 410SS were characterized by DC electrochemical techniques: linear polarization resistance and potentiodynamic polarization curves.

P3HT/PMMA coating reduced corrosion rate and crack propagation of 410SS in the corrosive medium NaCl 0.5M. The P3HT/PMMA coating increased the polarization resistance by one order of magnitude and decreased the corrosion current density by one order of magnitude, relative to the values obtained with uncoated cracked 410SS. The coating helped to have a less damaged surface and less crack propagation on the cracked 410SS. The feasibility of increasing the useful life of cracked metal structures in a saline environment was demonstrated through polymeric composite coatings.

In the literature, no works were detected that report the use of organic coatings to protect cracked metals against corrosion. This is the first reported work on the corrosion protection of 410SS in a saline medium using coatings based on P3HT/PMMA.

This paper takes a closer look at the way firms combine human resources from different departments by analyzing firm-level data obtained from a series of innovation surveys conducted in Colombia by Departamento Administrativo Nacional de Estadística (DANE). In particular, the authors inquire into whether there are differences in innovation performance between firms that combine human resources from different departments and firms that choose not to do so.

The authors apply a complementarity test between firms that combine human resources from different departments and firms that choose not to do so. As performance variables, the authors consider the propensity to innovate, the number of new innovative products that the firm introduces, the proportion of sales coming from products new to the firm and sales from new products as a percentage of current innovation expenditures.

The authors find that firms with an internal research and development (R&D) department have a better innovation performance, but the authors do not find evidence of the existence of complementarity between workers in R&D and workers in other departments, and the authors find some evidence that suggests substitutability in the case of product innovations.

This paper provides managers with insights about how to deploy employees to improve firm innovation performance of employees.

This paper combines innovation literature with human resources management literature and applies a robust methodology to data not previously tested for the same purposes.

Este artículo mira detenidamente la manera en que las empresas colombianas combinan recursos humanos de diferentes departamentos analizando datos de empresas obtenidos de una serie de encuestas sobre innovación realizada en Colombia por el DANE. En concreto, los autores se preguntan si existen diferencias en el desempeño de innovación entre las empresas que combinan recursos humanos de diferentes departamentos y aquellas que eligen no hacerlo.

Los autores aplican una prueba de complementariedad entre las empresas que combinan recursos humanos de diferentes departamentos y aquellas que eligen no hacerlo. Como variables de desempeño, los autore toman la disposición a innovar; número de nuevos productos innovadores que la empresa introduce, la proporción de venta que ingresa por productos nuevos de la empresa, y venta de nuevos productos como porcentaje de gastos actuales de innovación.

Los autores encuentran que las empresas con un departamento de I&D tienen mejor desempeño de innovación, pero no encuentran evidencia de complementariedad entre trabajadores de I&D y trabajadores de otros departamentos. Los autores encontran alguna evidencia que sugiere sustitución en el caso de innovación de producto.

Este artículo combina literatura proveniente del área de innovación con literatura del área de gestión de recursos humanos y aplica una metodología robusta a datos que no han sido analizados previamente con este propósito.

Este artículo ofrece a los gerentes y directivos una mirada distinta sobre cómo desplegar colaboradores en las distintas áreas para mejorar el desempeño de innovación de las firmas.

The purpose of this study is to determine the influence of technology visibility and subsequent perceptions of VFRs on consumers' intention to adopt VFRs in the online shopping context. A cross-cultural comparison was conducted to examine the different relationships among technology visibility, consumer perceptions and adoption intentions between the Chinese and Korean consumers.

Data were collected from 306 Chinese and 324 Korean consumers. The data were empirically analysed using structural equation modelling as well as multi-group comparisons.

Empirical results suggest significant influence of technology visibility on consumers' experiential and functional perceptions towards VFRs and accordingly on their adoption intention towards VFRs. Significant differences were also revealed between the Chinese and Korean consumers in their adoption behaviours towards VFRs.

The comparison was only conducted between the Chinese and Korean consumers. If two countries from two dramatically different cultures were compared, the results might be more significant.

An important implication is that enhancement of visibility is crucial for technology adoption considering its importance in shaping consumers' perceptions towards the technology.

The paper empirically tested the importance of technology visibility in consumers' new technology adoption in the VFR context from a cross-cultural perspective.

Determine when to resolve conflict through arbitration and when to resolve conflict through the court system. Reflect upon the types of organizational misconduct and determine what behaviors constitute organizational misconduct. Argue whether the behaviors that constitute organizational misconduct are universal or may vary according to the context. Analyze whether actions that might be considered misconduct might be acceptable in certain situations and contexts. Build additional definitions of organizational misconduct that might pertain to non-Western, developed country contexts. Analyze how media and popular opinion might influence perceptions of organizational misconduct.

Carlos Mattos (he/him/his) was the founder/president/CEO of Hyundai Colombia Automotriz S.A. from 1992 to 2015. He and his company introduced the Hyundai brand to the Colombian market and made it one of the best-selling automobile brands in the nation. When the company began experiencing losses, Hyundai headquarters terminated the contract and awarded the distribution to an Ecuadorian firm.The contract between Hyundai Colombia Automotriz S.A. and Hyundai Motor Company stipulates that arbitration is the appropriate dispute mechanism. However, Mattos contemplates whether arbitration is his best option or if he should take Hyundai Motor Company to court. He also contemplates suing the Ecuadorian firm for unfair competition.As students analyze Mattos’ decision, they will determine whether the actions of the any of the parties might be considered organizational misconduct. This case is not about assigning blame. It is not about deciphering whether anyone is guilty. Instead, the case is designed to promote critical thinking about the concept of organizational misconduct. Most literature and understanding of organizational misconduct are from a Western, developed country point of view. In this case, there are three key actors, all from emerging markets. Each may have participated in some sort of misconduct, depending on how the term is defined.

This case is appropriate for advanced, undergraduate or master's level international business students in classes such as international management, intercultural management, international negotiation or business ethics.

Teaching notes are available for educators only.

CSS 5: International Business.

The purpose of this study was to investigate the relationship between consumers' perceived media characteristics, telepresence, attitudes and adoption intention towards augmented reality (AR)-based virtual fitting rooms (VFRs). Additionally, the mediating effect of telepresence was examined.

Data were collected from 352 university students and analysed using structural equation modelling.

Empirical results suggest significant positive influences of media characteristics, including perceived interactivity and augmentation, on telepresence, which, in turn, influenced attitudes and adoption intention towards AR-based VFRs. Also, telepresence mediated the relationship between media characteristics and consumers' attitudes.

Data for this study were collected based on the subjects' one-time experience with a particular AR-based VFR. Therefore, the generalisation of the findings may be limited.

An important implication is that the enhancement of rendering interactive and augmented features is crucial for adoption of AR-based VFRs considering the key role of interactivity and augmentation in inducing telepresence, attitudes and adoption intention.

The paper empirically tested the importance of unique media characteristics, telepresence and attitudes in consumers' adoption of AR-based VFRs through the lens of the theory of interactive media effects.

The existence of a stable relation between the demand for real cash balances and some few variables relating it to real economic activity is one of the cornerstones of the monetarist approach. Such a relation permits us not only to analyze the impact of monetary change on economic activity but, since it is stable, it also has important predictive content. A better insight is then possible on the analysis of the effects of monetary policy. On this basis, it has been shown that money really matters and that the money supply is, with regard to economic stability, a powerful but also a dangerous weapon when heedlessly used by governments.

This paper aims to analyse the surface evolution of pure recycled titanium subjected to isothermal and cyclic oxidation conditions using dry air as oxidant gas. It is important to mention that the cyclic oxidation behaviour of pure titanium is a process that has been barely studied.

An isothermal and cyclic oxidation reactor was built for these purposes. This installation allows the oxidation of material under the action of any atmosphere and for temperatures up to 1,200°C. For this study, the oxidation behaviour of the material was studied at 850°C and 950°C.

Oxide growth under isothermal oxidation conditions in air follows a parabolic behaviour with an activation energy of 118 kJ/mol, and the oxide phase formed on the surface of the metal was rutile. The cyclic oxidation of the material indicates that oxide is spalled from the surface following linear behaviours; this phenomenon is controlled by the thermal stresses experienced by the samples during heating and cooling cycles.

The material is obtained from the production of electrolytic copper, and during its reprocessing practices at high temperature, it was thought that it could experience some abnormal oxidation. In addition, given that pure titanium is currently used for biomedical application, some surface degree can be given by means of oxidation and subsequent spallation process situation that is found during the cyclic oxidation experiments, which could be a low-cost method to engineer a surface for these purposes.

Purpose – The purpose of this study is to examine the influence of technological resources and external research partners on the export performance of Italian high-tech small and medium firms (SMEs).

Methodology/approach – Drawing on the resource-based view as theoretical framework and deriving hypotheses from the export management literature, we used a sample of Italian manufacturing firms to run a two-step analysis. First, a Levene's test is conducted to assess whether SMEs operating in the high-tech sectors differ from those operating in other manufacturing sectors. Second, employing ordinary least squares (OLS) regression we analysed which technological resources and external research partners best discriminate the export performance of high-tech SMEs.

Findings – Our empirical results revealed that: (1) the use of output rather than input measures of innovation better captures the contribution of technological resources on export performance of firms in our sample; (2) product innovations positively and significantly affect the export performance of technology intensive SMEs; (3) among external research partners, universities provide positive spillover effects on their export performance.

Originality/value – This study provides the heterogenic perspective of the high-tech sectors when attempting to explain the influence of technological resources and external research partners on the export performance of SMEs. Second, the study expands the traditional measures used in the literature for firms’ technological resources and it comprehensively analyses innovative inputs and innovative outputs while exploring whether innovative efforts have had a measurable effect on the export performance of high-tech SMEs.

The purpose of this paper is to examine the determinants of two distinct geographic pathways to internationalization for small and medium‐sized enterprises (SMEs). Regional and global pathways are juxtaposed to study the influence on export performance of selected key intangible resources, namely, innovation, human resource management, networking and the firm's experience.

Building upon a resource‐based view of the firm, Tobit regression models are used to test the hypotheses on a sample of 2,657 Italian manufacturing firms.

The paper provides empirical evidence that the determinants of SME export performance vary in line with the geographic scope of internationalization. While product innovation (innovation) positively impacts on SME export performance, irrespective of export destination, other factors do so selectively. For example, location in industrial districts (networking) and the deployment of external managers (human resource management) exclusively exert their positive impact respectively on regional and global export performance. The firm's age (experience) does not seem to guarantee success on regional or global export markets.

Investing in product innovation and hiring specialist non‐family executives are associated with success on global export markets. Industry clustering provides the resources that are useful for internationalization up to a point (export growth in regional markets), but it is not effective in the case of expansion on distant international markets.

Exporting beyond the regional market exposes firms to the liability of foreignness to a greater degree, thus requiring more dedicated and specialized resources and competences. This paper supports the hypothesis that export drivers differ between regional and global markets and calls for a definition of export performance that distinguishes between them.