This question is increasingly being raised by companies of all sizes throughout the UK. But why should this be? Marketing has been around for a long time now and has been…
Abstract
This question is increasingly being raised by companies of all sizes throughout the UK. But why should this be? Marketing has been around for a long time now and has been successfully practised by many companies. What is true, perhaps, is that marketing practice has largely been confined to fast‐moving consumer goods; but this situation is now beginning to change rapidly, particularly in the retailing and service goods sectors.
The training division of the Institute of Marketing is being restructured under the title of IM Marketing Training to provide a comprehensive range of training services to meet…
Abstract
The training division of the Institute of Marketing is being restructured under the title of IM Marketing Training to provide a comprehensive range of training services to meet the growing demand for marketing training at all levels of management throughout the whole of industry and commerce. Three divisions will operate:
Blues music is in the midst of its second revival in popularity in roughly thirty years. The year 1960 can be identified, with some qualification, as a reference point for the…
Abstract
Blues music is in the midst of its second revival in popularity in roughly thirty years. The year 1960 can be identified, with some qualification, as a reference point for the first rise in international awareness and appreciation of the blues. This first period of wide‐spread white interest in the blues continued until the early seventies, while the current revival began in the middle 1980s. During both periods a sizeable literature on the blues has appeared. This article provides a thumbnail sketch of the popularity of the blues, followed by a description of scholarly and critical literature devoted to the music. Documentary and instructional materials in audio and video formats are also discussed. Recommendations are made for library collections and a list of selected sources is included at the end of the article.