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The purpose of this paper is to examine how corporate social responsibility (CSR) initiatives add value to Brazilian companies and how these companies perceive the impact of CSR initiatives on their customers, employees, and society.

A multiple case study was conducted on 17 Brazilian companies, from diverse industries, that started their CSR initiatives between 1984 and 2011.

It is possible to identify ten companies with CSR initiatives disconnected from business strategy. In such cases, CSR started as an altruistic contribution to the local community. Actions have been limited to the employees and have demanded resources without perceived value for stakeholders. In seven companies, CSR initiatives are linked to the business strategy. In these cases, CSR initiatives add value to the companies promoting companies’ or brands’ reputation. It is observed to provide better working environment through employees’ motivation and their involvement in CSR initiatives. This value is perceived for the customers, employees, and for the society. However, to reinforce this perception, interested stakeholders should be informed about CSR initiatives and their contribution to the society.

This research attempts to analyze the CSR initiatives of the companies in emerging countries and to understand how CSR could add value to these companies and how this value is perceived. It also aims to understand how these initiatives have been organized and could support the altruistic efforts with effective results to the companies and to the society.

The aim of this paper is to explore how the paradox of individualism/tribalism is brought into play and negotiated by consumers in the wake of the post-postmodern era.

The paper draws on netnographic and interview data from the Greek football manager (FM) online gaming community. FM is a simulation strategy game in which players act as “real-life” managers from the screen of their computer.

A central paradox and a set of four supporting paradoxes are identified. These paradoxes give rise to a transitional mode of experience, which lies on the borders of reality and fantasy, and is realised both at the individual and the tribal levels.

This study makes a threefold contribution. First, it advances the understanding of the paradoxical aspects of consumption experiences in light of post-postmodern consumer culture. Second, it shows how these paradoxes are negotiated by consumers between individual and tribal levels. Third, it extends the understanding of the nature of consumption experiences through the development of the concept of the transitional consumption experience.

The paper aims to present the case study of Arillas, a small beach resort on Corfu, Greece, where the locals have taken their fate into their own hands in the middle of a crisis. It presents the historical background of the development of tourism in Arillas, the actions that have been undertaken by the local stakeholders to actively participate in the management of the village and to attract alternative, responsible and sustainable forms of tourism to Arillas, and the main players contributing to this process, as well as a look at three important themes contributing to the change.

The paper is based on an empirical study spanning many years by a local inhabitant who has an affinity with place management and marketing. It also includes some conclusions of a quantitative, questionnaire-based customer satisfaction survey carried out in 2011 and 2012 among 600 visitors. The analysis of the quantitative data was carried out by the Head of the Corfu Department of the National Tourism Organisation of Greece.

The paper demonstrates how a shared vision, combined with empowerment and communication among local stakeholders on improving the place, as well as many joint actions carried out on a volunteer basis have, first of all, dramatically increased the level of engagement of the locals in the present and future of Arillas, and second they have attracted and are attracting more individual travellers who are coming for the hospitality, local food and products, music and cultural festivals, walking, yoga and meditation rather than the outdated mass tourism model.

It would be very interesting to perform another quantitative, questionnaire-based survey now to compare the results to those of 2012.

This paper demonstrates that a bottom-up, horizontal approach to placemaking and place marketing can yield substantial results even (or especially) in an adverse economical and social environment.

This paper aims to examine the relationship between societal trust and bank asset opacity using an international sample of banks.

The authors use an international data set of banks and panel regressions. For robustness purposes, the authors use multiple measures of both societal trust and bank opacity as well as two-stage least squares regressions to address endogeneity concerns.

The authors find that societal trust is negatively associated with the opacity of bank portfolios.

Results of this study inform regulators on the importance of trust for the banking sector and support policies towards enhancing trust in banks. Also, a sustained environment of high levels of trust in banks can prevent the introduction of extensive prudential regulations that policymakers often use to establish trust, as well as lower the additional resources required when trust levels are low.

To the best of the authors’ knowledge, this is the first study that examines this relationship. The literature provides only limited evidence and not for the banking sector, for which opacity is of outmost importance.

Since 1966, the Severn crossing has been connecting England and Wales. In January 2018, its ownership returned to the UK Government, and this marked the start of a toll-free journey across the two countries and made commuting between the regions more affordable. In this paper, we examine the impact of the toll removal on the property market.

We employ property-level data from the Land Registry and a difference-in-differences (DiD) empirical model for the periods 2016–2018 and 2019–2021 to capture the pre- and post-toll removal dynamics. The DiD estimation allows us to examine the causal relationship between policy changes and property prices.

Our findings suggest that property prices in Newport and Monmouthshire (South East Wales) are positively affected by the policy, which results in a statistically significant increase of 5.8% more than those located in the South West England (Bristol and South Gloucestershire) region in the period 2019–2021. The impact can reach up to 13.1% for properties located in a 10 km radius of the bridge. The results indicate that the toll removal enables the ripple effect across the two markets by reducing commuting costs.

This is the first paper that examines the Severn Crossing case study. Its contribution is significant since we provide empirical evidence on how reduced transportation costs increase property prices in the lowest income region and have the opposite effect on the area with higher incomes and economic activity levels.

The purpose of this study is to determine if the changes that occur in entrepreneurial intention, following entrepreneurship education are related to changes in the factors of the Theory of Planned Behavior (TPB).

This research was conducted based on a questionnaire and used a pre-test-post-test group design. A questionnaire was filled out at the start of a university-level entrepreneurship course, and a follow-up was obtained at the conclusion of a semester-long course. Both questionnaires were fully completed by a total of 191 business students from a central Business School based in Athens with a class population of 400.

The results of this study indicated that the positive change in entrepreneurial intention after the entrepreneurship course, is caused by the positive change in perceived behavioral control.

One limitation of this study is that it assesses entrepreneurial intention and entrepreneurial behavior which may or may not materialize. Also, the findings of this study should be evaluated across different ethnic groups, before making more conclusive generalizations. Further research on the sample’s characteristics, including gender, age, past career history, and parent’s line of work, would be adding value in similar studies. Furthermore, we indicated the antecedents of the changes in entrepreneurial intention that occurred from entrepreneurship education examining only the changes of the factors of TPB, without taking into consideration additional factors.

The results of this study can help employees, organizations, students, and managers to develop abilities that will aid them in navigating the uncertain future. Also, our findings can help corporate management, policymakers, governments, professors, and institutions to design entrepreneurship programs that can promote entrepreneurship in more effective ways.

MEMORE macro reveals a new approach between the combinations of entrepreneurship education, entrepreneurial intention, and the factors of the TPB. With these combinations we can examine if the impact of entrepreneurship education on entrepreneurial intention is caused by the impact of entrepreneurship education on the factors of the TPB.

The purpose of this paper is to investigate the attitudes of healthcare professionals in Greece toward safety practices in gynecological Operation Rooms (ORs).

An anonymous self-administered questionnaire was distributed to surgical personnel asking for opinions on safety practices during vaginal deliveries (VDs) and gynecological operations (e.g. sponge/suture counting, counting documentation, etc.). The study took place in Hippokration Hospital of Thessaloniki including 227 participants. The team assessed and statistically analyzed the questionnaires.

Attitude toward surgical counts and counting documentation, awareness of existence and/or implementation in their workplace of other surgical safety objectives (e.g. WHO safety control list) was assessed. In total, 85.2 percent considered that surgical counting after VDs is essential and 84.9 percent admitted doing so, while far less reported counting documentation as a common practice in their workplace and admitted doing so themselves (50.5/63.3 percent). Furthermore, while 86.5 percent considered a documented protocol as necessary, only 53.9 percent admitted its implementation in their workplace. Remarkably, 53.1 percent were unaware of the WHO safety control list for gynecological surgeries.

Most Greek healthcare professionals are well aware of the significance of surgical counting and counting documentation in gynecology ORs. However, specific tasks and assignments are unclear to them. Greek healthcare professionals consider surgical safety measures as important but there is a critical gap in knowledge when it comes to responsibilities and standardized processes during implementation. More effective implementation and increased personnel awareness of the surgical safety protocols and international guidelines are necessary for enhanced quality of surgical safety in Greece.

Universities are increasingly looking at entrepreneurship as a way to bridge theory and practice. This is important in these challenging times when unexpected events and occurrences take place. It is becoming more important for universities to respond in an entrepreneurial manner to new trends to capitalise on learning and research opportunities. The aim of this chapter is to discuss how universities are acting in an entrepreneurial way by responding to educational and social challenges. This will help to understand fruitful new areas of teaching, research, service and engagement that can occur in a university setting based on entrepreneurial thinking.

The Renewable Energy Directive 2009/28/EC of the European Union provides another element to cross-border cooperation by allowing Member States to fulfill their 2020 renewable energy sources (RES) targets by implementing joint projects in third countries through the cooperation mechanisms. The purpose of this paper is to assess the country risk, to support bilateral cooperation for RES electricity generation projects.

A multicriteria decision support methodology has been developed taking into account three evaluation parameters, namely, the investment framework, the social conditions and the energy and technological status. An additive value model has been constructed, and the UTilitès Additives (UTA) – UTA* (UTASTAR) disaggregation method has been implemented to infer the criteria weights. The obtained ranking of alternatives has been subjected to robustness analysis, and finally the proposed methodology has been applied to five North Africa countries, so as to draw key results.

The pilot application of the methodological approach proposed and the model developed was fully compatible with the decision maker’s ranking on a set of fictitious countries and facilitated the assessment of a country’s current situation with regards to its investment, social conditions and energy and technological status. The results regarding the five North African countries examined, indicated the country’s investment framework as the most important factor, from foreign investors’ perspective, affecting a country’s suitability for the implementation of RES projects through a cooperation mechanism and Morocco, as well as Tunisia as the countries with the most suitable conditions for a successful implementation of such projects.

To the best of authors’ knowledge, there are only very few studies trying to assess opportunities and risks emerging from the implementation of joint projects between European and third countries in the field of electricity generation from RES. There are even less studies using (UTASTAR) method on real-world decision-making problems, and almost none are dedicated to energy sector-related problems.