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Article
Publication date: 27 May 2020

Heather Jane Lawrence, Norm O'Reilly, Alexandra Speck, Chris Ullrich and Kayla Robles

The objective of this paper is to respond to four research questions. The first two as how likely are college football season ticket holders to recommend (1) purchasing a similar…

198

Abstract

Purpose

The objective of this paper is to respond to four research questions. The first two as how likely are college football season ticket holders to recommend (1) purchasing a similar season ticket package and (2) attending a home football game, to a friend or colleague. The third question examines if there is a difference between advocacy toward purchasing season tickets as compared to advocacy toward game attendance. Finally, we identify what factors impact advocacy for college football season ticket holders.

Design/methodology/approach

An online survey of 57,240 season ticket holders from 69 different National Collegiate Athletics Association (NCAA) Division I Football Bowl Subdivision programs was undertaken. The data were analyzed to build a model of the drivers of advocacy in season ticket holders from a conceptual base of advocacy, trust and loyalty.

Findings

The identified drivers include both institutionally influenced factors and factors related to season ticket holder behaviors/demographics. The season ticket holder is arguably the highest level of fan for any sports organization from an affinity perspective and clearly the most important from a business perspective. This research argues that the season ticket holder should not only be the focus of ticket sales efforts but also leveraged as marketing advocates with the objective of attracting additional fans.

Originality/value

The value of this research is the large sample of data from season ticket holders of NCAA Division 1 football clubs and the resulting learning it provides to researchers and practitioners.

Details

Sport, Business and Management: An International Journal, vol. 10 no. 3
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 20 November 2009

Keith Dixon and Michael Gaffikin

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Abstract

Details

Pacific Accounting Review, vol. 21 no. 3
Type: Research Article
ISSN: 0114-0582

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Article
Publication date: 1 September 1964

“Give us the tools …”—one of those clarion calls which will sound down the years, has certainly been answered by the successive Conservative Governments of the past decade when it…

30

Abstract

“Give us the tools …”—one of those clarion calls which will sound down the years, has certainly been answered by the successive Conservative Governments of the past decade when it comes to the legislative tools for those engaged in public health and consumer protection. From the sole standpoint of politics, it seems curious that so much of our social legislation comes from Conservative Governments, rather than Socialist, but looking back, it is obvious that this is so.

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British Food Journal, vol. 66 no. 9
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 October 1955

In his Annual Report, Mr. W. A. Davenport, Chief Inspector of Weights and Measures for Buckinghamshire, includes a dissertation (full of wisdom, as we think) on the Merchandise…

22

Abstract

In his Annual Report, Mr. W. A. Davenport, Chief Inspector of Weights and Measures for Buckinghamshire, includes a dissertation (full of wisdom, as we think) on the Merchandise Marks Act, which, he states, “are designed to achieve two distinct objects. The older and more important object is to ensure that goods shall not, with impunity, be sold as something better than they really are. The later and more restricted object is to help the sale of certain agricultural and fishery products of the United Kingdom in competition with imported goods of the same class. The first is attained under the 1887 Act, by prohibiting false claims of almost any kind ; the second, under the 1926 Act, by compelling a true disclosure of the country of origin where this is outside the United Kingdom. Neither of these Acts imposes a duty on the Council, but whilst the 1887 Act is open to be enforced by anyone, it is expressed that the 1926 Act may be enforced by Food and Drugs Authorities, a provision which has the effect of precluding its enforcement by anyone else.

Details

British Food Journal, vol. 57 no. 10
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 June 1968

This new measure of consumer law of some forty‐odd sections, a short Act by present standards but as far‐reaching as any legislation since the war, establishes a code of conduct…

143

Abstract

This new measure of consumer law of some forty‐odd sections, a short Act by present standards but as far‐reaching as any legislation since the war, establishes a code of conduct in commerce and trade which few will be able to ignore, from the manufacturer down to the counter‐hand. Operative from November 30th of this year, traders will require to urgently consider their sales practices, advertising, labelling and their trade descriptions; sales staff will need to be instructed in their new responsibilities. The new law is not just for consumer‐retailer transactions, but extends to trade between different branches of all trades, so that a retailer will be protected against misleading descriptions and misrepresentations by a manufacturer and the latter against misdescriptions of ingredients or components.

Details

British Food Journal, vol. 70 no. 6
Type: Research Article
ISSN: 0007-070X

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