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Article
Publication date: 10 October 2023

Alexandra Burlaud and Fanny Simon

The purpose of this paper is to investigate the relationship between capabilities and renewal of organizational and business know-how in franchise networks.

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Abstract

Purpose

The purpose of this paper is to investigate the relationship between capabilities and renewal of organizational and business know-how in franchise networks.

Design/methodology/approach

This work uses a comparative case study of adaptive, absorptive and innovative capabilities to investigate knowledge renewal in 16 franchise networks.

Findings

The findings show that adaptive and innovative capabilities complement each other to foster know-how renewal. Furthermore, networks without internal R&D need to mobilize adaptive, absorptive and innovative capabilities to renew both organizational and business know-how. The findings also highlight that the three capabilities are interconnected.

Research limitations/implications

The results of this research could provide insights for franchise networks to regenerate their knowledge base and ensure their long-term survival.

Originality/value

The underlying capabilities that explain organizational and business know-how renewal in franchises have not been investigated.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 3
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 18 March 2024

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

52

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The study provides evidence of how franchise businesses integrate various capabilities to renew their business and organizational know-how.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 40 no. 3
Type: Research Article
ISSN: 0258-0543

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