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This paper focuses on the disparity that exists between Arab and non‐Arab trading blocs and the potential that e‐commerce offers in narrowing this gap. The current Arab intra‐trade state of affairs is analyzed, targeting potential trade opportunities. These prospects are evaluated, along with the adoption of technology to render advantages to the Arab world. Many countries have and continue to benefit from the acceptance of e‐commerce; understanding its applicability and effectiveness beyond and within the Arab trading blocs is of vital importance to increase trade. Our analysis presents a perspective on regional trade and utilization of technology within the global community and broadening trade possibilities among Arab countries.

As the Internet revolution moves into full swing, those countries that have not embraced e‐commerce technology will face new hurdles as they seek to develop their economies. Standing in the path of these countries’ attempts to adapt e‐commerce technologies are several key issues that can be broadly defined as trust barriers. Rather than think of the trust issues as barriers one must think of them as assets. Presents a conceptual model and framework that highlight the key factors in business trust relationships within developing countries; information security, technical and industrial infrastructure, education, government, and socio‐cultural factors. These factors are considered in the light of different types of e‐commerce business transactions taking place within and across borders such as business‐to‐business (B2B), business‐to‐consumer (B2C), consumer‐to‐business (C2B), and consumer‐to‐consumer (C2C).

This paper aims to examine how individuals’ need for distinction moderates the effect of perceived harm to others as a result of preferential treatment on customers’ attitudes towards the service provider.

Two experiments test the hypothesis that when a customer receives preferential treatment, the effect of perceived harm to others on the customer’s attitudes towards the service provider is moderated by their need for distinction and mediated by negative moral emotions, such that mediation occurs for customers with a lower (but not higher) need for distinction.

When customers have a lower need for distinction, they scan the environment to seek information about others when judging their own experience. In contrast, customers with a higher need for distinction tend to disregard others’ opinions and feelings, focusing solely on the benefits they receive from the service provider and avoiding moral emotions. Our results show that customers with a higher need for distinction tend to evaluate the service provider more favourably than those with a lower need for distinction in scenarios where the benefit given to an advantage customer imposes a disadvantage on other customers.

To the best of author’s knowledge, this research is the first to examine the interaction between perceived harm to others and one’s need for distinction as drivers of customers’ response to preferential treatment. The authors are the first to show that negative moral emotions may arise for customers with a lower need for distinction but not for those with a higher need for distinction.

To explain how cumulative efforts contribute to learning and literacy development.

A representation of how efforts lead to lasting growth is discussed through a variety of historical and current perspectives across content disciplines. This chapter includes depictions of how positive experiences can promote further success and recognizing one’s cumulative efforts and the effects from those are fundamental to educational attainment.

The value one places on tasks such as reading or writing is often aligned to the frequency with which those events occur. Students view their time and effort as capital; they are students’ most valued possessions, and how they allocate these commodities is a choice.

For students to become avid readers and writers, we must utilize a host of strategies to impress the notion that these activities are worth their attention, time, and investment.

The intellectual and academic legitimacy of Comparative Education has been a critical issue in the international debate for a long time now. The fragility of the field is well known and understood. Despite frictions and misunderstandings, there are academic and professional structures robust enough to sustain the identity of the field in numerous countries on all continents. In Romania, there are no systematic concerns related to Comparative Education as an epistemologically autonomous field. Moreover, we cannot even argue for the existence of enough academic infrastructures to support Comparative Education as a research direction. But as countries in the world cannot afford to ignore global trends in terms of economy, technology, culture, Romania cannot disregard developments of educational policies and practices in Europe and throughout the world. Globalization and interconnections between contemporary societies raise common challenges for education systems in the world, and these are eventually reflected in national academic discourses. The major objectives of the present chapter are the following: (1) proposing an inventory of causes that led to the delay in establishing Comparative Education as an autonomous research field in Romania and (2) identifying progresses and accumulations that could lead to establishing Comparative Education as an explicit rather than tangential research field in Romania.

This research reports on work related to integrating new immigrants into their local communities. The purpose of this paper is to explore community sport and the newcomer experience in communities through an acculturation framework.

The role of community sport organizations in the acculturation process is explored empirically via a three-stage research study of a small Canadian city that includes interviews with local newcomers, interviews with managers of local community sport organizations, and a website content analysis of community sport organizations in the region.

Results outline a number of important constraints, practices and realities facing newcomers and community sport organizations in improving participation rates and integration. In addition, the use of the acculturation frame provides insight on the perceived value of community sport yet low participation rates among newcomers.

There is a need for community sport providers to adopt an acculturation perspective to newcomers rather than the current assimilationist perspective. This change will lead to improvements in sport offerings and newcomer supports.

There is an increasing desire to have migrants locate in smaller urban centers rather than the large metropolises of their new home country. However, smaller communities may be perceived by newcomers as less desirable places to live and the communities can face significant integration challenges. Further, there is a dearth of research on newcomers and smaller communities particularly in the area of community sport. This study explores the role of sport as a means to overcome these challenges by assessing the capacity of a smaller city and the needs of immigrants and their families using a lens of acculturation.

This work aims to examine the communication on Twitter of the most responsible companies in Spain to identify the topics covered on corporate social responsibility (CSR) from the perspective of happiness and social marketing. In addition, the profiles of the messages that show an association with the impact of the messages have been identified.

An empirical analysis of the Twitter posts of Spain's ten most responsible companies has been carried out. The methodology of this work combines data mining techniques, sentiment analysis and content analysis, both from a quantitative and qualitative approach.

The results show that most brand tweets do not deal with CSR-related topics. The topics they address the most are those related to sports and the weather. From the perspective of social marketing, conversational-type tweets are the most published and have achieved the most significant reaction from the public. In addition, four messages' profiles have been identified based on the company and the emotional connotation associated with the impact, giving rise to more outstanding promotion of social causes.

Our main contribution to this work has been to value positive communication and social marketing to promote better CSR on Twitter. In this sense, it has been verified that there is a relationship between the public's reaction, the affective connotation and the company that issues the messages.

Although preferential treatment has been considered a positive relationship marketing tactic, this research aims to examine how perceived harm to others as a result of preferential treatment invokes consumers’ negative moral emotions and negative attitudes towards the service provider.

Four studies are presented in this research. A pilot study first provides empirical evidence that customers who receive preferential treatment are aware of potential harm caused to other customers. Three experimental studies then test the hypothesis that shame and embarrassment mediate the effect of perceived harm to others on consumers’ responses to earned and unearned preferential treatment, respectively.

The present studies demonstrate that consumers naturally scan the environment and seek out information about others when judging their own experience; consequently, when preferential treatment is perceived to cause harm to others, it can trigger negative moral emotions. In particular, the authors show that shame mediates the effect of perceived harm to others when preferential treatment is earned, whereas embarrassment mediates this effect when preferential treatment is unearned.

The results of this research contribute to the literature on earned and unearned preferential treatment and negative moral emotions. To the best of the authors’ knowledge, this is the first research to show that negative moral emotions may arise because of perceptions of harm to other customers, particularly in the context of earned preferential treatment. The authors demonstrate that ordinary shopping contexts have the potential to elicit these negative emotions, raising concerns about ethical and moral practices in service environments.

When designing relationship marketing programs incorporating preferential treatment, firms need to consider both the ethics of justice and the ethics of care. Guidelines considering ethics of care should be developed for employees to ensure appropriate training to deliver preferential treatment effectively and avoiding situations causing potential harm to others. Strategies could include encouraging employees to better scan the servicescape to identify if other customers’ needs should be attended first, and providing clearer justifications when administering preferential treatment. The provision of choices such as delayed redemption and passing on benefits to others can help minimise harm and potentially enhance customer service experience.

The studies presented here are the first to examine the role of perceived harm to others as an antecedent of consumers’ negative responses to preferential treatment. In particular, to the best of the authors’ knowledge, this is the first study to show that negative moral emotions may arise in the context of earned preferential treatment, calling into question some basic principles of relationship marketing.