Kai Wehmeyer, Alexander Kipp and Kai Riemer
The purpose of this paper is to develop a framework and a reference process for achieving channel alignment in companies that use traditional and electronic marketing channels…
Abstract
Purpose
The purpose of this paper is to develop a framework and a reference process for achieving channel alignment in companies that use traditional and electronic marketing channels. Instruments for gathering and structuring of information on channel deployment are proposed and integrated in the process of strategy formulation.
Design/methodology/approach
The research grounds on a conceptual model of strategic channel alignment (MSCA) that is a recently proposed modification of the well‐established strategic alignment model (SAM). Framework, instruments, and reference process were developed by drawing on results from literature analysis and experiences gathered in a research and consulting project at a large multinational corporation. The case context is explicated.
Findings
The developed management tools were successfully applied in strategic business units of the case company. They were found to be useful for facilitating strategic channel alignment by fostering processes of communication and collaboration between managers across organizational units. The framework helps to implement a common “strategy language” on multi channel management. The instruments support the creation of a shared information base on a company's multi channel strategy and operations.
Research limitations/implications
The paper contributes to research on strategic alignment processes and discusses model‐driven alignment as social process that aims at the construction of a common understanding of multi channel issues. The beneficial role of management tools in such processes is spelled out.
Practical implications
The generic nature of the proposed management tools makes further practical applications possible. Companies that strategically address the alignment of their marketing channels can utilize the methodology and adapt it to their specific needs.
Originality/value
The paper translates a conceptual management model into a practical methodology. Models like the SAM and the MSCA are frequently discussed but research and reports on their practical value has been scarce. This paper contributes to filling this gap and develops tools of practical value in a particular domain of strategic management.
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Li‐Chen Tsai, Sheue‐Ling Hwang and Kuo‐Hao Tang
Expert and novice readers tag documents with different descriptions; this study is intended to discover which readers would generate the most reliable and most representative sets…
Abstract
Purpose
Expert and novice readers tag documents with different descriptions; this study is intended to discover which readers would generate the most reliable and most representative sets of tags.
Design/methodology/approach
One group of experts and one group of novices were recruited. These two groups were asked to provide tags for document bookmarks in a Mozilla Firefox browser. In the experimental analysis we defined two measures – similarity and relevance – to describe the differences between the two groups.
Findings
Tags chosen by experts yielded better similarity and relevance values in all analyses. Tags chosen by the expert group had higher commonality in pairwise similarity analysis; moreover, the relevance analysis showed that tags chosen by experts reflected better understanding of the content.
Originality/value
Tagging behavior has become highly popular on the web, and its study has commercial merit. Tags from experts represent the structure behind the knowledge involved; expert representation may be vastly more helpful than novice representation for promoting understanding of content in an era characterized by an explosion of information.
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Most social scientists believe that schools serving the disadvantaged provide considerably poorer learning environments than schools serving advantaged students. As a result…
Abstract
Most social scientists believe that schools serving the disadvantaged provide considerably poorer learning environments than schools serving advantaged students. As a result, schools are thought to be an important source of social problems like inequality. However, an important subset of research employing seasonal comparisons (observing how achievement gaps change when school is in versus out) disputes this position. These studies note that socioeconomic-based gaps in skills grow faster when school is out versus in, suggesting that achievement gaps would be larger if not for schools. I discuss the advantages of seasonal comparison studies and how they provide a more contextual perspective for understanding several important questions, such as: (1) What is the distribution of school quality? (2) How does inequality outside of school condition the way schools matter? and (3) Which policies, school or non-school, most effectively reduce achievement gaps? I conclude that our understanding of how schools influence inequality would be improved by employing the more contextual perspective offered by seasonal comparisons. Seasonal comparison studies have not played a meaningful role in public discussions and so the public lacks a proper understanding of the extent to which social context shapes achievement gaps. This is unfortunate because we continue to try and address achievement gaps primarily through school reform when the real source of the problem lies in the inequalities outside of schools.
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Justin Olmanson, Zoe Falls and Guieswende Rouamba
For more than a century, state and federal governments and organizations have used different measures to determine if students and groups of students have achieved in a particular…
Abstract
For more than a century, state and federal governments and organizations have used different measures to determine if students and groups of students have achieved in a particular subject or grade level. While the construct of achievement is applied irrespective of student differences, this equal application turns out to be anything but equitable. In this chapter, we work to understand the way achievement plays out for Black students by deconstructing how the word achievement works. In doing so, we track the history of education, testing, and curriculum as it has been applied to Black youth and youth of color.
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Archaeological evidence from the prehistoric Spondylus industry of coastal Ecuador is analyzed here to clarify how craft production was structured and the role that it played in…
Abstract
Archaeological evidence from the prehistoric Spondylus industry of coastal Ecuador is analyzed here to clarify how craft production was structured and the role that it played in the rise of social complexity. Many models of social development propose that elite cooption of specialized craft production can be a useful avenue through which aspiring elites can gain differential status. Contrary to the expectations of these models, data from coastal Ecuador indicates that craft production of sumptuary goods was an activity primarily carried out by household units for the benefit of the domestic economy. Increased trafficking with northern Peruvian states at ca. 750 seems to have promoted local social stratification by attracting large numbers of households to the restricted locales where they could exploit these resources, which in turn prompted a strengthening of the kinds of political conditions that facilitate orderly interaction and minimize internal social conflict.
Nancy G. Kutner and Rebecca Zhang
Disparities in transplant rates across social categories provide limited information about gatekeeping processes in access to kidney transplantation. We hypothesized that early…
Abstract
Purpose
Disparities in transplant rates across social categories provide limited information about gatekeeping processes in access to kidney transplantation. We hypothesized that early opportunities for discussion of kidney transplantation potentially generate social capital that serves as a resource for patients as they navigate the transplantation pathway.
Methodology
A national sample of first-year dialysis patients was surveyed and asked if kidney transplantation had been discussed with them before and after starting dialysis treatment. Associations between reported discussion and patient-specific clinical and nonclinical (sociodemographic) indicators of attributed utility for transplantation were investigated, and the association of reported transplant discussion with subsequent transplant waitlisting was analyzed.
Findings
Time to placement on the kidney transplant waiting list was significantly shorter for patients who reported that transplantation had been discussed with them before, as well as after, starting dialysis. Likelihood of reported discussion varied by patient age, employment and insurance status, cardiovascular comorbidity burden, and perceived health status; in addition, women were less likely to report early discussion.
Research limitations
It would be valuable to know more about the nature of the transplant discussions recalled by patients to better understand how social capital may be fostered through these discussions.
Practical implications
Indicators of attributed utility for successful transplantation were associated with transplant discussion both before and after starting dialysis, potentially contributing to observed disparities in access to kidney transplantation.
Social implications
Predialysis nephrology care and patient participation in discussion of kidney transplantation may foster social capital that facilitates navigating the transplantation pathway.
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Barrie O. Pettman and Richard Dobbins
This issue is a selected bibliography covering the subject of leadership.
Abstract
This issue is a selected bibliography covering the subject of leadership.
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Obesity among primary school children is an area of current concern throughout the UK, alongside much discussion surrounding the opportunities and challenges of effecting change…
Abstract
Purpose
Obesity among primary school children is an area of current concern throughout the UK, alongside much discussion surrounding the opportunities and challenges of effecting change. School meals may contribute to obesity, tending to be high in fat and sugar and lacking in essential nutrients. The primary purpose of this study is to investigate the success of a healthy eating programme and to examine the work that had been done to identify areas where further work was required, where lessons might be learned for future campaigns and areas where further research would be useful.
Design/methodology/approach
The current study uses a case study approach to examine food provision and education within a primary school in Edinburgh, which adopts a healthy eating programme based on the guidelines of Hungry for Success. Within the case study, both quantitative and qualitative methods were used, including semistructured interviews, recipe analysis and observational research.
Findings
Results indicate some considerable success has been achieved and more ways in which healthy eating can be promoted within the school have been identified. The manner in which change can most effectively be implemented is explored and some indicators for future work highlighted. In addition, results indicate that slow subtle change will be more effective than well intentioned attempts to achieve the ideal in a peremptory manor and that persistence is likely to play a key role.
Research limitations/implications
The study was carried out in one school where the school meals were prepared on an in‐house basis. Nonetheless, looking at ways in which effective change in children's eating habits and food choices can be achieved on a small scale provides some useful pointers for future research with schools where meals are prepared by contract caterers.
Originality/value
The paper focuses on a healthy eating programme.
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We present ten patterns and design examples in this paper, revealing some of the most relevant trends in educational design, drawn from our research on charter schools. An…
Abstract
We present ten patterns and design examples in this paper, revealing some of the most relevant trends in educational design, drawn from our research on charter schools. An interdisciplinary team of students in architecture, urban planning, business, education, and psychology have completed a series of case studies of best practices, as well as profiled charter schools locally, to develop patterns and guidelines for the facility planning and educational development of charter schools. Charter schools are public schools of choice in the United States that receive more administrative and pedagogical autonomy and flexibility than district schools in exchange for meeting the performance goals specified in each school's charter. Charter schools often have innovative curriculum, challenging traditional education methods and facility design. This research addresses the connections between the designed physical environment and the learning innovations it supports, while encouraging the entrepreneurial charter school vision, emphasizing creativity in the renovation, adaptive reuse, and non-traditional use of existing buildings, efficiently maximizing student safety and learning, and adhering to best-practice standards of ecological design.