Spurred by globalization, the maturation of consumer markets, the greater number of products and marketing messages in every market, the accelerating advance of technology, and…
Abstract
Spurred by globalization, the maturation of consumer markets, the greater number of products and marketing messages in every market, the accelerating advance of technology, and the shortening of product life cycles, today's business environment is increasingly complex. It's become, in the words of H. Igor Ansoff, a professor at the United States International University in San Diego, “highly turbulent.”
How do you assess the quality of your planning tools? One approach is to look at the validity of the assumptions underlying them. Some of the most basic assumptions of planners…
Abstract
How do you assess the quality of your planning tools? One approach is to look at the validity of the assumptions underlying them. Some of the most basic assumptions of planners are no longer valid; reexamining strategic myths helps ferret out those tools that need updating.
Considers how non‐Thais can negotiate successfully withe business and government executives in Thailand. Gives an overview of Thailand’s geography, climate, population, religion…
Abstract
Considers how non‐Thais can negotiate successfully withe business and government executives in Thailand. Gives an overview of Thailand’s geography, climate, population, religion and business practice. Discusses important aspects of the social‐cultural environment that have a significant effect on the way Thai’s negotiate. Includes further tips regarding body language, entertainment protocol, how to dress, and favourite negotiating tactics by buyers and sellers. Provides conclusions and directions for further research.
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Melody L. A. LeHew and Ann E. Fairhurst
In light of several successful US mall repositionings, industry experts have encouraged other less productive properties to follow their lead. This study investigates the…
Abstract
In light of several successful US mall repositionings, industry experts have encouraged other less productive properties to follow their lead. This study investigates the relationship between selected mall attributes and productivity. A mail survey was sent to a random sample of mall marketing managers. Chi‐square and correlation analysis was used to identify the attributes that were significantly related to productivity. Super‐regional malls located in large, densely populated cities with high income residents were the most successful properties. The results suggest that the attributes of successful malls cannot be transferred or adapted by lower performing malls. Market strategy variables that could be duplicated were not significantly related to high productivity.
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Senthilkumaran Piramanayagam and Partho Pratim Seal
The market for luxury products and services plays a significant role in the world economy. The luxury hotel market is a crucial segment within the global market for luxury…
Abstract
The market for luxury products and services plays a significant role in the world economy. The luxury hotel market is a crucial segment within the global market for luxury products and services. Luxury hospitality recorded a 5% growth rate along with demand for luxury cruises recording the growth of 7%, the highest among all luxury segments. The remarkable performance of luxury products and services over a period is attributed to the laudable marketing communication strategies of luxury marketers. In this research, we aimed to analyse how a multi-brand hospitality firm differentiates its luxury brand with other luxury brands in the portfolio, using textual messages aimed to communicate the uniqueness of the brands in its official websites. The case study method and content analysis are adapted to achieve the research objective. The study results show that different luxury brands under the brand portfolio of Marriott International can communicate the differences through the textual contents. Most of the differentiation relies on brand-specific features, traditions, services, location of the hotel and metadata on the Internet, followed by branded differentiators. It may be concluded that Marriott has been successful to an extent in using text contents in the website to differentiate its luxury brands.
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The purpose of this study is to compare the perceptions of work values among different generational groups (Boomers, Generation 386, Generation X and Millennials) in the Korean…
Abstract
Purpose
The purpose of this study is to compare the perceptions of work values among different generational groups (Boomers, Generation 386, Generation X and Millennials) in the Korean Government sector.
Design/methodology/approach
Using a sample of 1,084 employees working in the Korean Government sector, this study compared generational differences in work values with seven dimensions: detail, aggressiveness, team orientation, outcome orientation, people orientation, innovation and organization orientation.
Findings
This study found that Millennials had the most significant differences in aggression, team-orientation, innovation and organization-focus, compared to Generation 386. Millennials were less aggressive and more team-oriented and innovative than Generation 386. Millennials also put less value on the organization compared to Generation X and Generation 386, indicating that Millennials are less willing than other generations to sacrifice their individual needs for the needs of the organization. Generation X had higher values in supportiveness, fairness and respect for individuals than Generation 386.
Originality/value
This study adds to the current literature by empirically examining how employees’ work values are influenced by the generational differences of the workers.