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The purpose of this paper is to report on the development of a flexible and robust academic library structure that meets the demands of an ever changing user community and remains relevant and fit for purpose in a technology-driven age. The new structure makes provision for the delivery of new and innovative services responding to the need for a paradigm shift in twenty-first century academic librarianship. The move away from subject librarianship, which has been the bastion of South African academic librarianship, is significant.

This paper used the exploratory method to gain new insights into library structures that have restructured for the twenty-first century. The exploratory study was used to gain new insights into functional librarianship. Despite the short comings of the exploratory method, the method was deemed most appropriate as UCT Libraries was not seeking definitive answers but a process that would provide opportunities to explore possibilities for subsequent processes.

The move from subject librarianship to functional librarianship has given the library the opportunity to restructure. The restructured library can now offer new and/or radically expanded services to meet the demands of a twenty-first century academic library.

The development of new and future roles and responsibilities commensurate with a robust and “future-driven” structure will consolidate the library’s role as a collaborator in the teaching and learning, and research agendas of a higher education institution.

This paper will be of interest and value to library managers and staff wanting to develop a library structure that responds positively to the redefinition of the professional roles and functions of the library and to strategically position the academic library for the future. It will also be of interest to library and information science academics who may want to re-examine their curricula for the incorporation of new trends.

The purpose of this paper is to explore how an innovation in the University Management Information System was leveraged to incorporate library data by an initially sceptical strategic management team. The rationale was to extract evidence of correlations between library use and student achievement. This kind of information is of particular interest to the institution, which is at present dealing with crises popularly summarised in the slogan “#FeesMustFall” among students who suffer from the effects of poverty and exclusion in higher education. Comment is offered on some of the relationships between student library behaviour before, during and after the nationwide disruptions that destabilised universities and threatened their survival at the end of 2016, just before the final examination period.

Data were extracted from the data warehouse from the comparative demographic perspectives of students’ degrees of disadvantage in an effort to uncover any hitherto hidden patterns of library use.

The use of the library as expressed by footfall and loans was mapped against students’ pass rates and their collective GPA, indicating that increased library use correlates positively with better academic performance. Some of the initial correlations between student library behaviour before, during and after the nationwide disruptions that destabilised universities and threatened their survival at the end of 2016 just before the final examination period are explored. The effects that library closures (under threat of damage) at a critical time in the academic year might have had on library use and on student performance are interrogated.

Students on financial aid, which was used as an indicator of disadvantage, come from schools and environments where access to information technology and libraries is very limited, so that library habits are either poorly established or not at all. At the University of Cape Town (UCT), considerable support is in place for students to encourage the development of library habits. An analysis of available data indicates that students who have acquired library habits regardless of unfavourable financial circumstances do not exhibit behaviour and academic outcomes markedly different from that of their more privileged peers.

Combining library data with data from the university data warehouse is a new approach in South Africa. It is an approach that is of value both to the library and the institution at large and has brought meaningful insights into the role the academic library might be seen to play in promoting student academic achievement.

This study aims to investigate the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating role of cognitive and affective online engagement among the aesthetic dermatology consumers in Jordan.

The population of this study entails all followers of aesthetic dermatology clinics on their Instagram accounts. However, only three influencers from the aesthetic dermatology industry were selected and approved the request of sharing the survey instrument on their official platforms. Overall, 600 surveys were distributed, but only 384 were completed fully, constituting a 64% response rate.

The data analysis revealed an excellent fit for the data and indicated an impact of attractiveness and expertise on online engagement and PI. Moreover, a mediating influence was also found for online engagement on the path between influencer credibility and PI.

This study has a limitation of collecting the data from only three influencers; consequently, collecting data from the followers of more than four influencers would get more generalizable results. Second, considering further, examining the mediating role of other variables such as electronic word-of-mouth (EWOM) and loyalty programs could also provide further insights onto the nature of the factors affecting the PI. In addition, future studies should examine the differences of using more than one social media platform.

The main findings of this study have a number of managerial implications for marketing management that hint at liking the influencers who are highly trusted owing to their extensive expertise in the area they are marketing rather than only depending on their physical attractiveness. The Jordanian culture does not focus only on the image shared by the social media as the reviews can either support or decline the influence of even the celebrity. Significantly, a set of managerial implications come from the current research.

Two major areas are the most important; these are the trustworthy issue and the EWOM. The marketers should encourage their customers to openly talk about their experiences as they have an imperative role in liking influencers in a way that improves their PI. The second implication is related to social media platforms management that marketing managers should resolve any negative EWOM caused and to enhance followers’ satisfaction levels of the services. The increase in satisfaction positively affects PI, and the service makes the influencer role become more effective.

This study was able to add a value to the current understanding of the main antecedents of customer engagement by looking at these dimensions of perceived credibility. Another contribution was captured in this study by successfully validating the meditating impact of customer engagement between influencers’ credibility dimensions and PI, especially in the absence of the studies that have addressed such relationship.