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This chapter investigates the ways in which transnational practices of Chinese migrants can contribute to our understanding of how migration and entrepreneurship operate in superdiverse urban settings. ‘Superdiversity’, as outlined by Vertovec (2007), draws attention to the new and complex social formations, characterised by a dynamic integration of variables (e.g. race, ethnicity and social class) in European cosmopolitan cities. Increased diversity has created a complex range of under-explored challenges to immigrant entrepreneurs, who work within and, most importantly, for such communities. Importantly, for migrant groups in the current climate of austerity, enterprise may be a way of promoting employment and local development, while also kick-starting broader business regeneration. The focus of the chapter is based on the transnational practices of immigrant enterprises through the intersectionality of gender and ethnicity. The study focusses on Chinese entrepreneurial owners of small transnational enterprises (STEs) living in Birmingham, UK. Despite the fact that the Chinese STEs have been documented elsewhere including Canada (e.g. Wong & Ng, 2002), the USA (e.g. Sequeira, Carr, & Rasheed, 2009; You & Zhou, 2018), Australia (Wang & Warn, 2018) and some South-east Asian countries including China (Tan, 2006; Weng, 2014), very little empirical research has been conducted in the UK to document and explore the existence and characteristics of the Chinese STEs. Timely empirical studies are called for which illuminate the contemporary development and dynamics of the businesses run by the new Chinese immigrants in the west Midlands UK.

The purpose of this paper is to provide small business and entrepreneurship researchers with insights to help them undertake life story interviewing, in order that this can subsequently advance understanding within the field.

The authors describe, and reflect upon, the use of a life story interview approach that formed part of the data collection process for a research study into dynamic capabilities in micro-organisations.

The life story interview approach the authors utilised can generate benefits for both the purposes of the research study and the interviewee. Nevertheless, “unexpected lack of time” and “owner-managerial control”, two common contextual factors within micro-organisations, are factors that may raise challenges for successfully undertaking life story interviewing in such organisations. Ultimately the interviewer needs to respond to such challenges by making “stick or twist” decisions with regard to the interview format being used.

The authors provide an example of an interview approach that researchers can use for future research within the field of small business and entrepreneurship. The authors also prepare interviewers for challenges they may experience within the field and the potential need for them to make “stick or twist” decisions.

The authors explicate a specific life story interview approach which is new to the field of small business and entrepreneurship. Furthermore, the authors highlight potential complexities in undertaking this interview approach within micro-organisations. Prior work within the field has tended to give little consideration to challenges of undertaking life story interviews.