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Article
Publication date: 5 December 2022

Alex Ivanov, Milena Head and Cosima Biela

Virtual try-on apps (VTOs) allow consumers to examine fashion and furniture items in usage context without going to a physical store. But the adoption of such apps has varied…

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Abstract

Purpose

Virtual try-on apps (VTOs) allow consumers to examine fashion and furniture items in usage context without going to a physical store. But the adoption of such apps has varied across product categories, and research on user acceptance of AR marketing has been fragmented. The current study aims to develop and test a general model that explains the formation of decision comfort (DC) in the majority of AR try-on experiences for mobile shopping.

Design/methodology/approach

After reviewing 30 VTOs available on the iOS app store, the authors chose the Wanna Kicks sneaker shopping VTO as the most representative to test their hypotheses for AR try-on in general. Overall, 178 online consumers performed a sneaker shopping task on their mobile devices, and their responses were analyzed with the partial least squares method.

Findings

The study confirmed the key role of perceived augmentation in leading to DC via a utilitarian and a hedonic path. These effects were attenuated for younger users, and haptic imagery only had a utilitarian impact. Scholars should pay more attention to the variable of age, while managers should act quickly to enhance the basic AR affordances of mobile try-on apps.

Originality/value

This is the first study of a VTO in the footwear category and with a model that tests age as a moderating variable between antecedents and consumer responses.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 8
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 29 March 2022

Letwin Tawira and Alex Ivanov

Virtual try-on apps (VTOs) hold great potential to transform online apparel shopping, yet their acceptance by consumers has been lukewarm. By drawing on two theories – Sirgy’s…

2794

Abstract

Purpose

Virtual try-on apps (VTOs) hold great potential to transform online apparel shopping, yet their acceptance by consumers has been lukewarm. By drawing on two theories – Sirgy’s theory of the self and Sundar’s theory of interactive media effects (TIME) – the study tests a PLS model with two new constructs: Photo Satisfaction and Consumer Inspiration, and their impact on Adoption Intention.

Design/methodology/approach

This mixed methods study examines the effects from personalization and customization affordances in the latest generation of apparel VTOs. The proposed model was tested in a quasi-experimental within-subjects design, as 61 female participants completed a goal-directed and an exploratory apparel shopping task using two VTO apps available on the market.

Findings

Inspiration induced from the customization affordance in the exploratory task influenced Adoption Intention as strongly as Fit Confidence did. For both conditions, users’ satisfaction with their avatar picture had a stronger effect on Perceived Augmentation than the individual trait of Body Esteem. The study also demonstrates how TIME’s Sense of Agency component could help theorize positive consumer responses to mobile marketing technology, which in our study were induced via the app’s Mix and Match feature. Also demonstrated was that Perceived Augmentation could be influenced by body-image affective judgments made during the pre-task VTO avatar creation phase.

Practical implications

VTO’s customization feature “Mix and Match” appears vital for the adoption of such apps for exploratory m-shopping of apparel. Also important is the satisfaction with one's photograph during the avatar-creation phase. We further suggest that apparel retailers work with Augmented Reality developers to include dynamic avatar capability as well as social sharing affordances in VTOs.

Social implications

60 billion USD worth of returns occur annually in the online apparel retail industry, mostly related to fitting problems, not to mention the larger carbon footprint from the increased transportation. A more wide-spread adoption of VTOs can not only help with these problems but also lighten the traffic in brick and mortar fitting rooms, a potential hazard at this time of pandemic.

Originality/value

This is the first study to examine Consumer Inspiration in the context of online apparel retailing and to demonstrate the importance of Photo Satisfaction during the avatar-creation phase in influencing the subsequent user experience in apparel VTOs.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 2
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 6 January 2022

Alex Maritz, Quan Nguyen and Sergey Ivanov

Despite the significance, university student start-ups and student entrepreneurship ecosystems (SEEs) have been subject to little research. This study aims to apply a qualitative…

1545

Abstract

Purpose

Despite the significance, university student start-ups and student entrepreneurship ecosystems (SEEs) have been subject to little research. This study aims to apply a qualitative emergent enquiry approach to explore best practice SEEs in Australia, complimented by narratives from leading scholars in higher education institutions with the aim of delineating the integrative components of SEEs.

Design/methodology/approach

Adopting the entrepreneurial ecosystem framework and aligned to the social cognitive theory, this paper explores the components and dynamics of SEEs, contributing to an understanding of how such components can better support the growth, sustainability and success of student start-ups. The authors extend entrepreneurship research on social construction using narrative research.

Findings

The findings provide guidelines for researchers, entrepreneurship scholars and educators, entrepreneurship students, policymakers and practitioners to enhance the impact and success of university student start-ups by adopting a student ecosystem approach.

Research limitations/implications

The narratives represent a limited number of universities with an opportunity for further research to empirically measure the impact and outcomes of SEEs. The research is exploratory, inherently conceptual and emergent, providing an opportunity for validation of narrative frameworks in future studies.

Practical implications

The findings may assist university managers to be more aware of their own subconscious preferences to student entrepreneurship and start-up initiatives, which may be useful in refining their impact and offerings regarding a quest toward the entrepreneurial university.

Social implications

From social perspectives, the alignment of the components of SEE has the ability to enhance and shift the entrepreneurial mindset of entrepreneurship students, notwithstanding enhancement of intentionality and self-efficacy.

Originality/value

This is the first study of SEEs in Australia, highlighting the importance of the integration of entrepreneurship education programs, entrepreneurship education ecosystems, the entrepreneurial university and specific start-up initiatives such as university accelerators. Furthermore, students may enhance their entrepreneurial mindset by actively engaging in such ecosystems.

Details

Journal of Small Business and Enterprise Development, vol. 29 no. 6
Type: Research Article
ISSN: 1462-6004

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Article
Publication date: 18 January 2022

Alex Maritz, Quan Anh Nguyen, Abhinav Shrivastava and Sergey Ivanov

The purpose of this paper is to explore the status of university accelerators (UAs) in Australia, expanding a similar paper on related entrepreneurship education (EE) in 2019…

654

Abstract

Purpose

The purpose of this paper is to explore the status of university accelerators (UAs) in Australia, expanding a similar paper on related entrepreneurship education (EE) in 2019. The aim is to review neoteric global best practice UA, aligning context and specific inference to the impact of UAs in Australia.

Design/methodology/approach

The authors introduce an iterative and emergent inquiry into multi-method research, including a quantitative examination of Australian UAs, Leximancer algorithmic analyses of entrepreneurial strategic intent and narratives from best practice applications.

Findings

The paper highlights the sparse and inconsistent distribution across UAs in Australia, further characterized by significant symbolic motives of operation. Furthermore, the integration of EE evidenced on global UA is not as evident in Australia, highlighting outcomes more specific to the success of nascent (student) startups as opposed to educational outcomes.

Research limitations/implications

Limitations include the availability and accuracy of online documents and data, although implications have been mitigated using multi-method research design.

Practical implications

Despite the provision of critical grounding for practitioners and researchers in developing UAs, further research is recommended regarding the efficacy and impact of these accelerators.

Originality/value

This study is the first multi-methods emergent inquiry into UAs in Australia, coupled with integration of EE. The authors provide guidelines and inferences for researchers, educators, policymakers and practitioners alike as they seek to explore and act upon the impact of UAs.

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Article
Publication date: 30 July 2021

Alex Kuiper, Robert H. Lee, Vincent J.J. van Ham and Ronald J.M.M. Does

The purpose of this study is to reflect upon the ramifications of two decades of Lean Six Sigma implementations in Dutch healthcare institutions in the light of the current…

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Abstract

Purpose

The purpose of this study is to reflect upon the ramifications of two decades of Lean Six Sigma implementations in Dutch healthcare institutions in the light of the current COVID-19 pandemic.

Design/methodology/approach

The authors provide an evaluation of the impact that Lean Six Sigma implementations have had on the ability of Dutch healthcare institutions to respond adequately to healthcare needs during the COVID-19 crisis.

Findings

Process improvement in healthcare has had a tendency to cut capacity and flexibility which are needed to deal with excessive demand shocks, such as during a pandemic. The main reason for this failure seems to be an overly strong focus on cost reduction instigated by Lean Six Sigma during stable times.

Research limitations/implications

Besides the research method being an inferential procedure, the research focuses on the Netherlands and so the generalizability might be limited. However, using Lean Six Sigma to improve healthcare processes has found broad acceptance, so the implications may well carry over to other countries.

Practical implications

The authors call for a more comprehensive approach of process improvement within healthcare that takes flexibility and buffering in anticipation of excess variability and disruption into greater account. Therefore, this study provides a new perspective on how and to which aim Lean Six Sigma should be applied in healthcare.

Originality/value

An assessment is given of the impact of Lean Six Sigma implementations on the ability to respond to the COVID-19 crisis. This is done by identifying the focus points of improvement projects and considering the impact on the resilience of healthcare operations.

Details

International Journal of Lean Six Sigma, vol. 13 no. 1
Type: Research Article
ISSN: 2040-4166

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Article
Publication date: 26 August 2024

Zehra Altinay, Fahriye Altinay, Ahmed Tlili and Sanaz Vatankhah

ChatGPT has been receiving mounting research attention recently. However, its application and challenges to adopt for tourism and hospitality businesses remain relatively…

371

Abstract

Purpose

ChatGPT has been receiving mounting research attention recently. However, its application and challenges to adopt for tourism and hospitality businesses remain relatively unexplored. To address this research gap, this study aims to systematically assess the application of ChatGPT and its challenges within the domain of tourism and hospitality.

Design/methodology/approach

This study conducts bibliometric and content analyses of papers retrieved from Web of Science and Scopus. Particularly, it systematically reviewed the tourism and hospitality research to identify critical applications of ChatGPT in the context of tourism and hospitality. In addition, this study identified challenges associated with the application of ChatGPT in this context.

Findings

It has been revealed that the use of generative artificial intelligence (AI), such as ChatGPT, in tourism and hospitality research is ascending, with an opportunity to advance the existing knowledge in customer service research. In addition, the results suggest an ongoing interest in assessing the role of AI and language modeling for tourism education and human resource management.

Research limitations/implications

The results are constrained by the used search keywords and electronic databases. Additionally, this study covered only papers published in English. However, the findings shed light on existing knowledge concerning ChatGPT’s transformative potential, identify areas for further exploration and offer guidelines for practice in the tourism and hospitality industry. The findings also revealed various challenges that various stakeholders should keep a closer eye on to ensure the effective and safe use of ChatGPT accordingly.

Originality/value

This study initiates a discussion on ChatGPT’s role in tourism and hospitality and underscores the importance of comprehensive AI integration within the sector.

研究目的

近年来, ChatGPT受到了越来越多的研究关注。然而, 它在旅游和酒店业中的应用及其面临的挑战仍然相对未被探索。为填补这一研究空白, 本研究系统评估了ChatGPT在旅游和酒店业中的应用及其挑战。

研究方法

本研究通过对从Web of Science(WoS)和Scopus检索的文献进行文献计量分析和内容分析。特别是, 系统回顾了旅游和酒店业的研究, 以识别ChatGPT在这一背景下的关键应用, 并识别了与其应用相关的挑战。

研究发现

研究揭示了生成式人工智能(如ChatGPT)在旅游和酒店业研究中的应用日益增多, 为推动客户服务研究的现有知识提供了机会。此外, 研究结果表明, 对人工智能和语言建模在旅游教育和人力资源管理中的作用存在持续的兴趣。

研究创新

本研究开启了对ChatGPT在旅游和酒店业中作用的讨论, 并强调了在该行业中全面整合人工智能的重要性。

实践意义

本研究受限于所用的搜索关键词和电子数据库。此外, 本研究仅涵盖了英文论文。然而, 研究结果揭示了关于ChatGPT变革潜力的现有知识, 确定了进一步探索的领域, 并为旅游和酒店业实践提供了指导。研究还揭示了各利益相关者应密切关注的各种挑战, 以确保ChatGPT的有效和安全使用。

Details

Journal of Hospitality and Tourism Technology, vol. 16 no. 2
Type: Research Article
ISSN: 1757-9880

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Book part
Publication date: 1 May 2019

David Hearne and Alex de Ruyter

Abstract

Details

Regional Success After Brexit: The Need for New Measures
Type: Book
ISBN: 978-1-78756-736-8

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Article
Publication date: 3 February 2025

Hemlata Gangwar, Mohammad Shameem, Sandeep Patel, Alex Koohang and Anuj Sharma

Generative artificial intelligence (GenAI) can potentially improve supply chain management (SCM) processes across levels and verticals. However, despite its promise, the…

38

Abstract

Purpose

Generative artificial intelligence (GenAI) can potentially improve supply chain management (SCM) processes across levels and verticals. However, despite its promise, the implementation of GenAI for SCM remains challenging, mainly due to the lack of knowledge regarding its key drivers. To address this gap, this study examines the factors driving GenAI implementation in an SCM environment and how these factors optimize SCM performance.

Design/methodology/approach

A thorough literature review was followed to identify the drivers. The resultant model from the drivers was validated using a quantitative study based on partial least squares structural equation modeling (PLS-SEM) that used responses from 315 expert respondents from the field of SCM.

Findings

The results confirmed the positive effect of performance expectancy, output quality and reliability, organizational innovativeness and management commitment to GenAI usage. Further, they showed that successful GenAI usage improved SCM performance through improved transparency, better decision-making, innovative design, robust development and responsiveness.

Practical implications

This study reports the potential drivers for the contemporary development of GenAI in SCM and highlights an action plan for GenAI’s optimal performance. The findings suggest that by increasing the rate of GenAI implementation, organizations can continuously improve their strategies and practices for better SCM performance.

Originality/value

This study establishes the first step toward empirically testing and validating a theoretical model for GenAI implementation and its effect on SCM performance.

Details

Industrial Management & Data Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 9 December 2024

Amine Lekmiti, Paul John Stolk, Alex Taylor, Sridar Ramachandran and Ng Keng Yap

The purpose of this study is to assess the current level of knowledge on the application of text mining in tourism and hospitality (T&H) research and provide a novel comprehensive…

120

Abstract

Purpose

The purpose of this study is to assess the current level of knowledge on the application of text mining in tourism and hospitality (T&H) research and provide a novel comprehensive framework for the field. This study also identifies gaps and proposes future research directions.

Design/methodology/approach

This bibliometric study analyzes 814 journal articles, sourced from Scopus between 2004 and 2024, and uses performance analysis and science mapping using Biblioshiny and VOSviewer software.

Findings

Over 50% of the articles were published between 2022 and 2024, reflecting a surge in text-mining applications in T&H research. These studies primarily focus on topics such as customer satisfaction, sustainability, destination image and COVID-19 effects, with sentiment analysis and topic modeling being the predominant techniques. The primary data sources are online reviews and microblogs. The review also highlights recent research trends (e.g. long–short-term memory, support vector machines and crisis) and classifies them into four conceptual categories concerning the application of text mining in T&H research: How? Where? Why? When?

Originality/value

This study comprehensively explores the evolution of T&H, contributions from research constituents and the intellectual structure of the field, providing a novel comprehensive framework while also assessing the field and highlighting its challenges.

研究目的

本研究评估了文本挖掘在旅游与酒店管理(T&H)研究中的应用现状, 并提供了该领域的全新综合框架。同时, 研究还识别了当前存在的研究空白并提出了未来的研究方向。

研究方法

本研究通过文献计量分析方法, 对2004年至2024年间Scopus数据库中814篇期刊文章进行分析, 采用Biblioshiny和VOSviewer软件进行绩效分析和科学映射。

研究发现

超过50%的文章发表在2022年至2024年间, 反映了文本挖掘在T&H研究中的应用激增。这些研究主要集中在顾客满意度、可持续性、目的地形象以及COVID-19影响等主题, 情感分析和主题建模是主要使用的技术。主要数据来源为在线评论和微博。该综述还揭示了近期的研究趋势(如长短期记忆LSTM、支持向量机SVM、危机管理), 并将其归纳为四个文本挖掘在T&H研究中的概念类别:如何?在哪里?为什么?以及何时?

研究创新

本研究全面探索了T&H领域的演变、研究贡献者的作用以及该领域的知识结构, 提供了一个新的综合框架, 评估了该领域的发展并突出了其挑战。

Details

Journal of Hospitality and Tourism Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 17 February 2021

Abel Duarte Alonso, Alessandro Bressan, Seng Kiat Kok, Nikolaos Sakellarios, Alex Koresis, Michelle O’Shea, Maria Alejandra Buitrago Solis and Leonardo J. Santoni

The purpose of this study is to examine the effects and ways to confront the devastating effects of the COVID-19 crisis and develop a theoretical framework to facilitate…

1346

Abstract

Purpose

The purpose of this study is to examine the effects and ways to confront the devastating effects of the COVID-19 crisis and develop a theoretical framework to facilitate understanding of these aspects from the perspective of micro, small and medium enterprises (MSMEs). In doing so, the fundamental insights of entrepreneurial self-efficacy, bricolage and improvisation are considered.

Design/methodology/approach

The study draws on data from 56 business owners-managers operating in eight different nations and representing three geographical regions; the data were gathered through an online questionnaire.

Findings

Various differences in responses from participants operating in the featured geographical settings were revealed. For instance, whereas a higher percentage of South American participants acknowledged financial impacts, they and their European counterparts were also more engaged.

Originality/value

The study provides various original and valuable elements. First, by gathering data from business owners-managers operating in different countries and geographical regions, it provides an international perspective concerning ways in which business operators confront an extreme event. Second, and related to the previous point, the study focusses on a business group (MSMEs), which is fundamental for many nations’ economies. Moreover, the experiences of MSMEs could be timely and insightful to industry and business stakeholders. Third, the proposed theoretical framework highlights various emerging dimensions associated with adaptation and responsiveness, with both theoretical and practical implications.

Details

European Business Review, vol. 33 no. 5
Type: Research Article
ISSN: 0955-534X

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