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Article
Publication date: 23 March 2022

Alessandro Premier, Ali GhaffarianHoseini and Amirhosein GhaffarianHoseini

This research is focused on solar-powered (smart) urban furniture, and it is aimed at providing a classification of it and to understand the main problems related to the adoption…

453

Abstract

Purpose

This research is focused on solar-powered (smart) urban furniture, and it is aimed at providing a classification of it and to understand the main problems related to the adoption of these devices and where future design-led research should focus.

Design/methodology/approach

The methodology involved a selection of international case studies in important urban contexts focussing on three main aspects: architectural integration, context sensitivity and system visibility of photovoltaic (PV) technologies applied to smart urban furniture.

Findings

The preliminary results indicate that potential limits to the application of these technologies are urban morphology and lack of design of some solutions.

Research limitations/implications

This research is focused on solar-powered (smart) urban furniture. Further investigation on built case studies may lead to a better understanding of the efficiency of the smart urban furniture and their appreciation by the people.

Practical implications

This study can be useful to understand the potential use and customization of these products in New Zealand.

Social implications

In Auckland’s central business district, these tools can be useful to help homeless people to recharge their phones and offer access to free Wi-Fi. Energy generation can be useful also for providing temporary heating during winter and so forth.

Originality/value

Design proposals and research highlight public benefits of smart urban furniture without considering aspects like their integration with the surrounding context. This is also the first study that identifies lack of design in some of the solutions available in the market.

Details

Smart and Sustainable Built Environment, vol. 11 no. 2
Type: Research Article
ISSN: 2046-6099

Keywords

Available. Open Access. Open Access
Article
Publication date: 28 February 2019

Steffen Lehmann

Climate change is occurring around us and impacting on our daily lives, meaning that we have to deal with our cities in a different way. There is also increasing awareness of the…

2346

Abstract

Climate change is occurring around us and impacting on our daily lives, meaning that we have to deal with our cities in a different way. There is also increasing awareness of the need for daily contact with green spaces and the natural environment in order to live a happy, productive and meaningful life.

This reflective essay tells the narrative of how urbanisation has been disconnecting humans from nature. Non-sustainable, non-resilient patterns of urbanisation, along with the neglect of inner-city areas, have resulted in fragmentation and urban decline, led to a loss of biodiversity, and caused the deterioration of ecosystems and their services. Urban regeneration projects allow us to “repair” and restore some of this damage whilst enhancing urban resilience. Connecting existing and enhanced ecosystems, and re-establishing ecosystems both within cities and at the peri-urban fringe is vital for strengthening ecosystem resilience and building adaptive capacity for coping with the effects of climate change.

Cities worldwide need to look for suitable solutions to increase the resilience of their urban spaces in the face of climate change. This essay explores how this can be achieved through the integration of nature-based solutions, the re-greening of neighbourhoods and by correctly attributing value to natural capital. Transforming existing cities and neighbourhoods in this way will enable ecosystems to contribute their services towards healthier and more liveable cities.

Details

Emerald Open Research, vol. 1 no. 5
Type: Research Article
ISSN: 2631-3952

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Article
Publication date: 1 December 2005

Alessandro Anastasi

1. En guise d’introduction.‐ 2. Droit du tra vail, droit social et (des)ordre international.‐ 3. Droit du tra vail, droit social, légalité et droits sociaux.‐ 4. Droit du…

456

Abstract

1. En guise d’introduction.‐ 2. Droit du tra vail, droit social et (des)ordre international.‐ 3. Droit du tra vail, droit social, légalité et droits sociaux.‐ 4. Droit du travail, droit social, légalité et correction des inégalités.‐ 5. Quelques mots á propos du rôle du Droit dutravail.‐ 6. Réflexions (supplémentaires) sur le droit du tra vail: les domaines possibles de spéculation théorique et de re cher che appliquée.‐ 7. En matière des orientations générales du droit du travail á l’époque contemporaine. ‐ 8. Le défi de la mondialisation.‐ 9. èour un modèle économique et so cial européen.‐ 10. A propos de Constitution européenne et ..... alentours.‐ 11. Le traitement juridique de la ques tion économique et sociale en Eu rope.‐ 12. Le mythe de la li bre concurrence.‐ 13. Quelques conclusions, pas conclusives.‐

Details

Managerial Law, vol. 47 no. 6
Type: Research Article
ISSN: 0309-0558

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Article
Publication date: 2 May 2024

Alessandro Giannattasio, Andrea Sestino and Gabriele Baima

The current work aims to present a review of academic literature that systematizes the body of knowledge related to marketing and consumer behavior in order to identify the most…

326

Abstract

Purpose

The current work aims to present a review of academic literature that systematizes the body of knowledge related to marketing and consumer behavior in order to identify the most effective variables that encourage the consumer towards a proper and better lifestyle, accordingly the paradigm of management, marketing and technology efforts to promote a “better” society preventing obesity.

Design/methodology/approach

A literature review was carried out to examine the studies of marketing and consumer behavior published in international peer-reviewed journals over the last twenty-three years (2000–2023). Our review finally considered a total amount of 46 articles.

Findings

Findings elucidate three overarching themes and associated sub-hemes, encompassing: (1) Product design for obesity prevention, including aspects such as labeling, nomenclature, packaging and assortment; (2) Technology-supported preventive measures, involving mobile applications, self-monitoring, short message services and digital therapeutics; and (3) Marketing and communication strategies, incorporating social advertising, nudge, social influence and initiatives targeting childhood obesity prevention. Furthermore, a comprehensive research agenda is presented, delineating potential avenues for future investigations predicated on the utility of the results in fostering subsequent endeavors within the realms of: efficacy and effectiveness studies; personalization and tailoring; behavioral change techniques and gamification; user experience and acceptance; cost-effectiveness and implementation; as well as ethical and privacy concerns.

Research limitations/implications

Main limitations are related to the characteristics of the analyzed literature, resulting in only English journal articles, book chapter and so on. Thus, other relevant contributions in different languages discussing interesting insights might have been neglected.

Practical implications

This study offers several insights to managers, marketers and policymakers involved in the issue of the obesity prevention. Since obesity represents a crucial challenge for public health at a global level, with its incidence reaching epidemic proportions in recent decades, the results may be extremely useful and powerful because suggesting – by employing a robust resulting corpus of knowledge on this domain – several practical features, actions and tactics to face such an important challenge. Moreover, this paper offers for scholar and researcher a systematized knowledge around the issues of obesity prevention, together with a detailed research agenda emerging by the critical analysis of the emerging insights, and to practitioners systematized useful insights to project and develop their future business strategies.

Social implications

By providing several actions and tactics for obesity prevention (e.g. as for product labeling, naming, packaging, assortment; the exploitation of new technologies for mobile applications design, self-monitoring, short message service (SMS) alert systems, digital therapeutics; the role of social advertising, nudge, social influence) this work perfectly match the emerging societal orientation related to business, marketing and technology efforts to create a “better” society.

Originality/value

The study shed lights the need for a holistic approach to obesity prevention, involving interaction between individual main topics. Importantly this is the first study to analyze the issue of obesity prevention by considering a multidisciplinary corpus of literature, analyzed trough an individual-centric orientation.

Details

British Food Journal, vol. 126 no. 7
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 18 July 2016

Alessandro Bigi, Emily Treen and Anjali Bal

The purpose of this paper is to present a theory of consumer and product orientation in the realm of political branding to illustrate how politicians can choose to position and…

1375

Abstract

Purpose

The purpose of this paper is to present a theory of consumer and product orientation in the realm of political branding to illustrate how politicians can choose to position and present themselves to voters. It is evident that some politicians play an active role in shaping the beliefs and actions of their constituents, while others are more influenced by voter sentiment. The effectiveness of the political strategy is highly influenced by the market realities of the voting body in question.

Design/methodology/approach

A dichotomy is presented to shed light on how consumer and product orientation might influence the way in which politicians choose to address the public. Specifically, four modified strategic orientation archetypes are presented and analyzed with particular focus on political brands and strategy.

Findings

Product and consumer orientations have been shown to also be applicable to the strategic positioning of political brands. While it can be argued that no strategy is superior over another, careful consideration of the political environment in question and subsequent execution of an appropriate stance can be used to better manage the relationship between the electorate and politicians.

Research limitations/implications

This study provides academics in this area with a comprehensive examination of strategic orientation literature in political contexts, and lays out a strong groundwork for future studies. In this burgeoning area of research, there are several opportunities for marketing and political strategy academics to dive deeper into the intricacies that drive politicians to adopt specific strategic orientations, and how these strategies evolve over time and in differing political environments.

Practical implications

This analysis suggests that there are opportunities for political strategists to explore the relationship between the identified strategic orientations and political brands, and for political marketing scholars to investigate the modes of focus presented.

Originality/value

This analysis provides better understanding of how politicians can influence voters and voters can influence political brands, and how the strategic orientation archetypes can be used to influence decisions about political strategy.

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Article
Publication date: 1 April 2015

John L Crompton

While substantial literature has addressed the benefits that sponsors seek from linking with a sports property, relatively little attention has been given to the potential costs…

2460

Abstract

While substantial literature has addressed the benefits that sponsors seek from linking with a sports property, relatively little attention has been given to the potential costs businesses risk from such relationships. This paper suggests that beyond ambushing there are eight risks companies are likely to consider. Four can be controlled relatively easily: liability exposure; insensitivity to public sentiment to changing established rules or formats, the name of a facility or team or a team's uniform; insensitivity to the prevailing societal and political environment; and opposition from workers or stockholders. Companies have less control over: poor presentation of the event; poor performance by either the sponsored team/player or the company's products if the event is being used as a demonstration platform; association with disreputable behaviour; and trauma to performers.

Details

International Journal of Sports Marketing and Sponsorship, vol. 16 no. 3
Type: Research Article
ISSN: 1464-6668

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Book part
Publication date: 30 September 2020

Tawseef Ayoub Shaikh and Rashid Ali

Tremendous measure of data lakes with the exponential mounting rate is produced by the present healthcare sector. The information from differing sources like electronic wellbeing…

Abstract

Tremendous measure of data lakes with the exponential mounting rate is produced by the present healthcare sector. The information from differing sources like electronic wellbeing record, clinical information, streaming information from sensors, biomedical image data, biomedical signal information, lab data, and so on brand it substantial as well as mind-boggling as far as changing information positions, which have stressed the abilities of prevailing regular database frameworks in terms of scalability, storage of unstructured data, concurrency, and cost. Big data solutions step in the picture by harnessing these colossal, assorted, and multipart data indexes to accomplish progressively important and learned patterns. The reconciliation of multimodal information seeking after removing the relationship among the unstructured information types is a hotly debated issue these days. Big data energizes in triumphing the bits of knowledge from these immense expanses of information. Big data is a term which is required to take care of the issues of volume, velocity, and variety generally seated in the medicinal services data. This work plans to exhibit a survey of the writing of big data arrangements in the medicinal services part, the potential changes, challenges, and accessible stages and philosophies to execute enormous information investigation in the healthcare sector. The work categories the big healthcare data (BHD) applications in five broad categories, followed by a prolific review of each sphere, and also offers some practical available real-life applications of BHD solutions.

Details

Big Data Analytics and Intelligence: A Perspective for Health Care
Type: Book
ISBN: 978-1-83909-099-8

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Article
Publication date: 29 October 2019

Alessandro Moretti

The purpose of this paper is to argue that the use of legally and ethically dubious methods in ethnography can sometimes be justified in the pursuit of new knowledge. The paper…

369

Abstract

Purpose

The purpose of this paper is to argue that the use of legally and ethically dubious methods in ethnography can sometimes be justified in the pursuit of new knowledge. The paper offers reflections on the risks that participatory methods of enquiry can bring upon both researcher and research participants, particularly in terms of the physical and reputational risks that researchers must face when adopting ethnographic methods in unwelcoming research environments.

Design/methodology/approach

Ethnographic methods, specifically participant observation (PO), were adopted to penetrate a gang of criminal ticket touts in the UK through a gatekeeper who provided access to knowledge and experience.

Findings

Pushing the legal and ethical boundaries of research is not only justifiable, but sometimes necessary in the discovery of new, socially valuable and otherwise unobtainable knowledge. Ethnographic research and PO are the only methods through which it is possible to gauge an understanding and appreciation, and thus present a valid depiction, of deviant and hard to access groups. As such, the use of these methods can sometimes be justified, within certain parameters.

Originality/value

This research adopts ethnographic methods in the under-researched and topical area of black market ticket touting in the UK. Ethnography alone, through an “internal” understanding of the participants’ viewpoints, can reveal that much of what is discussed in the media and in Parliament is inaccurate. The paper builds on the existing literature on touting and on conducting illegal research, and offers reflections on why these methods can sometimes be justified.

Details

Journal of Organizational Ethnography, vol. 9 no. 1
Type: Research Article
ISSN: 2046-6749

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Book part
Publication date: 9 November 2020

Paola Cillo, Joseph C. Nunes, Emanuela Prandelli and Irene Scopelliti

Mastering aesthetics is a precious source of competitive advantage in creative industries. In fashion, innovation is reflected by how and how much styles change. Elite designers…

Abstract

Mastering aesthetics is a precious source of competitive advantage in creative industries. In fashion, innovation is reflected by how and how much styles change. Elite designers claim to be the only endogenous force shaping fashion innovation season by season. Yet, each season, fashion critics vet the new collections these designers introduce, assessing what is original as opposed to reworked and uninspired, in this way playing a fundamental role as gatekeepers in setting taste within the industry. In this research, we document how stylistic innovation, vis-à-vis the styles premier design houses introduced each season, is impacted, among the others, by the specific exogenous force of critics' assessments of designers' past work. Our data, which include 61 measures detailing the styles introduced by 38 prestigious Italian and French design houses over a nine-year period, suggest designers move further away from styles reviewed less favourably while adhering more closely to styles reviewed more positively. Additionally, the styles a designer introduces are shown to depend on critical assessments of competing designers' styles, revealing how design houses attend to each other's work. This work documents the strong correlation between style dynamics and critics' feedback. It also has important implications for any company trying to find a balance between independence and conformity in setting its own unique positioning into the market.

Details

Aesthetics and Style in Strategy
Type: Book
ISBN: 978-1-80043-236-9

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Article
Publication date: 1 July 2010

Gerd Nufer and André Bühler

This study examined the effects of event sponsorship, in the context of the two most recent FIFA World Cup (FWC) events hosted in Europe (France 1998 and Germany 2006). More than…

2022

Abstract

This study examined the effects of event sponsorship, in the context of the two most recent FIFA World Cup (FWC) events hosted in Europe (France 1998 and Germany 2006). More than 4,000 teenagers were incorporated into the sample in order to measure recall and image values for official FWC sponsors. The comparative findings suggest that it is nearly impossible to generalise about whether sponsoring the FWC is effective or not as a communication tool. For some companies it definitely is effective; for others the effects are limited. Ambush marketing, however, seems to be an effective alternative.

Details

International Journal of Sports Marketing and Sponsorship, vol. 11 no. 4
Type: Research Article
ISSN: 1464-6668

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