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This paper aims to examine how reversibility in disclosing personal information – that is, having (vs not having) to option to later revise or retract personal information – can impact consumers’ willingness to divulge personal information.

Three studies examined how informing consumers they may (reversible condition) or may not (irreversible condition) revise their personal information in the future affected their propensity to disclose personal information, compared to a control condition.

Study 1 (which included three experiments with different time intervals between initial and revised disclosure) showed that consumers disclose less in both the reversible and irreversible conditions, compared to the control condition. Studies 2 and 3 showed that this is because consumers treat reversibility as a cue to the sensitivity of the information they are asked to divulge, and that leads them to disclose less when reversibility or irreversibility is made explicitly salient beforehand.

As many marketers are interested in hoarding consumers’ personal information, privacy advocates call for methods that would ensure careful and well-informed disclosure. Offering reversibility to a decision to disclose personal information, or merely pointing out the irreversibility of that decision, can make consumers reevaluate the sensitivity of the situation, leading to more careful disclosures.

Although previous research on reversibility in consumer behavior focused on product return policies and showed that reversibility increases purchases, none have studied how reversibility affects self-disclosure and how it can decrease it.

Social media ideology represents a missed opportunity of vital importance to colleges and universities. The core tenants of this ideology include wider and freer access to information through the use of emerging technologies. Colleges and universities should consider implementing social media ideology to improve efficiencies in the delivery of learning and organizational operations. As example, the chapter highlights two innovative companies founded on innovations representing a doctrine of convergence – socializing course, content, delivery, and marketing into a broader format, which not only educates the student, but also expresses the unique qualities of the organization itself. Examples include Tech University of America, eduFire, and an experimental course model developed as the result of an introduction of the leaders of these two organizations.

Many online transactions and digital services depend on consumers’ willingness to take privacy risks, such as when shopping online, joining social networks, using online banking or interacting with e-health platforms. Their decisions depend on not only how much they would suffer if their data were revealed but also how uncomfortable they feel about taking such a risk. Such an aversion to risk is a neglected factor when evaluating the value of privacy. The aim of this paper is to propose an empirical method to measure both privacy risk aversion and privacy worth and how those affect privacy decisions.

The authors let individuals play privacy lotteries and derive a measure of the value of privacy under risk (VPR) and empirically test the validity of this measure in a laboratory experiment with 148 participants. Individuals were asked to make a series of incentivized decisions on whether to incur the risk of revealing private information to other participants.

The results confirm that the willingness to incur a privacy risk is driven by a complex array of factors, including risk aversion, self-reported value for private information and general attitudes to privacy (derived from surveys). The VPR does not depend on whether there is a preexisting threat to privacy. The authors find qualified support for the existence of an order effect, whereby presenting financial choices prior to privacy ones leads to less concern for privacy.

Attitude to risk in the domain of privacy decisions is largely understudied. In this paper, the authors take a first step toward closing this empirical and methodological gap by offering (and validating) a method for the incentivized elicitation of the implicit VPR and proposing a robust and meaningful monetary measure of the level of aversion to privacy risks. This measure is a crucial step in designing and implementing the practical strategies for evaluating privacy as a competitive advantage and designing markets for privacy risk regulations (e.g. through cyber insurances).

The present study advances research on the economics of consumer privacy – one of the most controversial topics in the digital age. In light of the proliferation of privacy regulations, the mentioned method for measuring the VPR provides an important instrument for policymakers’ informed decisions regarding what tradeoffs consumers consider beneficial and fair and where to draw the line for violations of consumers’ expectations, preferences and welfare.

The authors present a novel method to measure the VPR that takes account of both the value of private information to consumers and their tolerance for privacy risks. The authors explain how this method can be used more generally to elicit attitudes to a wide range of privacy risks involving exposure of various types of private information.

We propose a simple model consisting of two separated markets: the market for good y and the market for good x. Purchasing information about consumer behavior in the former market helps the monopolist firm, in the latter market, to price-discriminate. Consumers differ in their income and in their level of myopia. Personal data market regulation could both increase consumers' awareness about the treatment of their data and allow them to have their data erased from the data holder. We find that the former aspect of the policy reduces the number of transactions, and hence tends to reduce total surplus, while the second typically boosts willingness to pay of consumers and has positive effects on surplus, provided that the share of high-income consumers is not too high. The overall effect of regulation on total welfare depends on the share of high-income and myopic consumers.

This research investigates the effectiveness of the four health claims that the European Union (EU) authorized for extra-virgin olive oil (EVOO) in terms of perceived text clarity, text interestingness, message credibility and information diagnosticity, along with the claims' effect on product attractiveness and consumers' purchase intention.

An experimental study with 185 participants investigated consumer response to the four claims. A one-way MANOVA analyzed differences in the aforementioned variables, while a sequential mediation model assessed the relationship among perceived text clarity of the EVOO health claims, information diagnosticity, product attractiveness and purchase intention.

The four EU-authorized health claims differ in terms of perceived text clarity, message credibility, information diagnosticity and product attractiveness. Specifically, the health claim on EVOO polyphenols scored lower than the other three health claims on the aforementioned dependent variables. Importantly, clearer health claims are perceived as more useful and may increase product attractiveness and consumers' purchase intention.

The research sheds light on the effectiveness of EVOO health claims. Since the use of such health claims is not a common practice in the EVOO market, a deeper understanding of consumers' perception and attitude toward them could inspire better guidelines and suggestions for claim usage and improvement.

The purpose of this paper is to report on results of an investigation into the impact of adding privacy salient information (defined through the theory of planned behaviour) into the user interface (UI) of a faux social network.

Participants were asked to create their profiles on a new social network specifically for Nottingham Trent University students by answering a series of questions that vary in the sensitivity of personal information requested. A treatment is designed that allows participants to review their answers and make amendments based on suggestions from the treatment. A dynamic privacy score that improves as amendments are made is designed to encourage privacy-oriented behaviour. Results from the treatment group are compared to a control group.

Participants within the treatment group disclosed less than those in the control with statistical significance. The more sensitive questions in particular were answered less when compared to the control, suggesting that participants were making more privacy-conscious decisions.

Work within this paper suggests that simple UI changes can promote more privacy-conscious behaviour. These simple changes could provide a low-cost method to ensuring the Internet safety of a wide range of users.

This study provides a clear definition of privacy salient UI mechanisms based on a well-established theory of behaviour and examines their potential effect on end-users through a novel experiment. Results and methods from this work can enable researchers to better understand privacy behaviour.

The purpose of this paper is to examine the impacts of companies’ voluntary adoption of the General Data Protection Regulation (GDPR) as well as the readability of privacy statements on US customers’ intention to disclose information and their trust in a company.

Building on the construal level theory and psychological distance, the authors conduct a 2 × 2 + 2 between-participants experiment with 255 participants.

The findings show that a company’s voluntary adoption of the GDPR has positive effects on customers’ intention to disclose information to and their trust in that company. In addition, the effects of GDPR adoption are stronger when the adopting company’s privacy statements possess a higher level of readability.

The authors believe this study poses policy implications for the outcomes of GDPR adoption and the recent debate on both a stricter data breach and privacy regulation.

Today, psychological well-being is increasingly valued by organizations because it is integral to employee performance. The style of leaders supervising their subordinates is an important influence on their psychological well-being. Abusive supervision can lead to a depletion of resources among their subordinates by inducing psychological stress, leading to a decline in psychological well-being. In this research, the authors use the conservation of resources (COR) theory and self-determination theory to examine the mechanism between abusive supervision and psychological well-being. This study can contribute to previous research by applying the COR theory and self-determination theory, which were not discussed, to explain the relationship between leader's leadership behavior and psychological well-being of organizational members.

The authors conduct a multi-time data collection method of two waves with six-week intervals. The authors received 322 samples and conducted a confirmatory factor analysis to test result validity and used multiple regression to examine the direct and moderating effects. Additionally, the authors used the bootstrapping method to test mediating effects.

The results show that abusive supervision is negatively related to psychological well-being and self-determination plays the mediating role between them, while perceived person-organization fit is the moderator between self-determination and psychological well-being.

The authors identified self-determination as the mediator between abusive supervision and psychological well-being and perceived person-organization fit plays the moderating role between self-determination and psychological well-being.

This paper investigates how language homophily between service providers and migrant consumers affects migrant consumers’ intentions to engage with financial and medical service providers.

Three empirical studies were conducted with migrant consumers living in Chile, England and the USA. Participants were presented information on service providers, and language homophily was manipulated between subjects. In the high (low) language homophily condition, service providers were described as having (not having) the ability to speak the native language of the migrant consumer.

Language homophily was found to increase migrant consumers’ expectation of control over a service encounter and, in turn, increase their intention to use a provider’s services. Collectivism was identified as a boundary condition. Among high collectivist consumers, language homophily did not affect service usage intentions; however, language homophily did positively affect service usage intentions among low collectivist consumers.

This work extends prior research on service provider language by finding a positive effect of language homophily on service usage intentions and by identifying mediating (i.e. expected control over the outcome of the service encounter) and moderating (i.e. collectivism) mechanisms for this effect.