Search results

The purpose of this paper is to analyze how, in three different contexts, the National Council for Advertising Self-Regulation narratively uses its past to build an official history concerning its origins that legitimates advertising self-control as a hegemonic narrative.

By using the historical research and the “uses of the past” approach, this study identifies, analyzes and confronts three organizational histories of Conar’s origins (both its official and unofficial versions) in the context of the creation of the Brazilian system of advertising self-regulation.

After a thematic analysis of the documentary sources, the narratives on the National Council for Advertising Self-Regulation’s origins and the self-control process were grouped into three versions: the narrative under the military regime: 1976/1980; the narrative during the process of re-democratization of the country: 1981/1991 and the contemporary narrative: from 2005 onwards. These narratives were confronted and, in consequence, provided, each of them, a different interpretation of the context surrounding the creation and justification for advertising self-control.

The study shows how a consumer defense organization re-historicized its past strategically to gain legitimacy in three different ways through time. It also reveals that organizations strategically use their past to build an intended vision of the future, thus having more agency than the hegemonic literature in management studies usually guarantees. Finally, it exposes the malleability of past narratives through which organizations play a critical role in the ongoing struggle for competing uses of the past. Therefore, the study identifies different organizational stories through time that allow researchers to reflect on several strategic uses of the past by organizations.

This paper aims to discuss the constitution of the Memorial of Resistance of São Paulo (MRSP) by adopting the ANTi-History approach, thereby providing greater transparency to the socio-political relations of multiple actors involved in the constitution of this place as a site of memory.

By adopting the principles of ANTi-History, the researchers focused on the socio-politics of different human and nonhuman actors to examine how this site of memory was constituted. The researchers sought to turn the process of constituting the MRSP more transparent, putting together one of the possible historical versions of this phenomenon. The data collected included oral and documental sources (interviews, videos, books, newspapers and websites).

The findings support the notion of history as a socially constructed narrative that emerges through associations of heterogeneous actors in a dynamic and continuous process of (re)configuration. Additionally, by exposing the power relations and negotiations manoeuvres used by multiple actors, it allowed the researchers to highlight the complexity of the Memorial’s history as a black box, contextualizing them in a period of intense social upheaval, re-democratization and transitional justice within Brazilian society.

The paper outlines the process of listing the DEOPS/SP building and the social mobilization movements during the 1980s and 1990s in Brazil, illustrating some of the results obtained from a more extensive research project that dealt with the MRSP’s constitution process. It offers an in-depth example of using the ANTi-History approach in Organizational Studies, allowing the researchers to remove the organization’s veil of apparent simplicity and to bring back to life voices and actors that have been erased, disguised and silenced by the dominant version of events.

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.