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This paper aims to fuse some ideas within different domains perceived to have some resonance together with the purpose to assist the development of the artificial world using a novel perspective on design and cybernetics in the context of the Chinese notions of “Li”.

This is a conceptual paper that reviews concepts related to the design of socio‐technical situations through a trans‐disciplinary perspective. One method used to develop ideas was participation in the American Society of Cybernetics Conference – C:ADM 2010 and enable its participants to influence initial ideas presented by the authors.

The paper provides a way of approaching the design of “dynamics” in the conceptualisation of artefacts in the widest sense of the term, and provides insights about designing future products, services and systems along with the education of designers in this.

The trans‐disciplinary approach to topics covered by the paper results in some compromises in disciplinary terms, and it has a more intuitive approach than might be taken within the disciplines alone. The discussion is enhanced by this approach however, researchers are encouraged to follow up particular aspects within a disciplinary approach as well.

The paper includes some examples of designs to illustrate the practical application of concepts discussed and how these may be incorporated into design education.

The interrelationship of the Chinese notions of “Li”, second‐order cybernetics, and four‐dimensional design is an original contribution. In addition the recommendation for design education generally, and a course for engineers at South China University of Technology, Guangzhou in particular, to assist students' “innovation consciousness” is of value.

“OH, that socialist fellow” would have been the rejoinder of older members of the Bromley establishment up to 1950 to any mention of H. G. Wells. It was not held to be an honour for the town to have been the birthplace of H. G. Wells nor was it felt that he should be honoured by the town. No plaque marked the site of his birthplace and there was no greater stock of his books in the Bromley Library than in any other.

THERE are no motions of ultimate importance to be submitted to the Library Association Annual General Meeting this year. That which, if passed, is to provide that the President shall be installed in office at the opening of the Annual Conference in itself is merely a domestic or internal Association matter. As we have argued in THE LIBRARY WORLD such an arrangement would give a more dramatic and dignified opening to the President's year; he would be installed by the outgoing President in the presence of the largest assembly that the members can make in body; indeed on the only occasion in a normal year in which he sees and is seen by a full meeting; instead as now rising to take charge of us and to make his most important address as unobtrusively as an ordinary member at a time when his term is almost over. It is a better entry for him and for us, as a spectacle and demonstration, than a small January induction on a cold and usually wet evening at Chaucer House attended at best by not more than a hundred members.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

This paper aims to reveal the marshalling of an emotion – loneliness – over time for the construction of relationships between advertisers and consumers between 1909 and 1934, paying attention to the shifting contexts in which these relationships were built, maintained and extended. It also draws attention to the ways in which advertising and marketing work in society, and advances the understanding of the development of consumer culture in Australia.

The paper uses textual analysis of letters from readers and editorial content published in the magazine over a 25-year period, supplemented by material from newspapers and memoirs.

The paper reveals how a women’s magazine marshalled the loneliness of Australian women, especially rural Australian women, to attach them to the magazine and its advertisers. Over 25 years, the magazine editors built a reservoir of trust between readers and the magazine. When the economy turned, this reservoir could be drawn upon to maintain reader attachment and maximise sales.

This paper examines the use of emotion in just one magazine. A comparative study would be beneficial to see whether this exploitation of emotion was widespread.

The paper suggests the importance of emotion as a tool for attaching consumers to brands and for maintaining that attachment through financial difficulties.

This paper supports the turn to the study of emotion in history and, specifically, in the development of consumer culture.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

Fred Bocock was examining the performance of the Energy Hedge Fund and the Energy Portfolio, a hedge fund and a mutual fund respectively, which he manages. Bocock had become increasingly aware that absolute returns or relative returns (returns relative to a benchmark) may not adequately capture his performance and some measure of risk-adjusted performance was necessary. The Dynamis Energy Hedge Fund extends the discussion of performance evaluation into the hedge fund arena. (See “Zeus Asset Management,” UVA-F-1232, for an examination of performance evaluation techniques in the mutual funds arena.) More broadly, the case engages students in discussions on what hedge funds are, what investment strategies they use, and who their investors are. Since the portfolio manager of Dynamis manages both an oil sector equity mutual fund and an oil sector hedge fund, the case allows for a comparison between a hedge fund and a mutual fund. Students should consider the pros and cons of evaluating the performance of the oil stock mutual fund against a number of oil sector stock indices as well as against a number of generic indices, such as the S&P 500 Index. The use of futures, options, shorts, and leverage by hedge funds makes it a lot more difficult to measure their performance. The case comes with a spreadsheet that contains data on the energy mutual fund, the Dynamis hedge fund, and several relevant indices.