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Article
Publication date: 2 January 2018

Sandra Pestar Bizjak, Hristo Hristov, Tatjana Košmerl and Ales Kuhar

The purpose of this paper is to identify which dimensions of perceived value of wine dominate in the perception of wine consumers from two distinctive wine producing regions and…

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Abstract

Purpose

The purpose of this paper is to identify which dimensions of perceived value of wine dominate in the perception of wine consumers from two distinctive wine producing regions and to examine how their respective regional identity, consumer regiocentrism (CR) and perceived value of wine are inter-related in determining consumers’ preference of wine.

Design/methodology/approach

A sample of 221 wine consumers from two Slovenian wine regions with contrasting wine-related and social specificities responded to an online questionnaire. Besides the wine-related consumer behaviour variables, the questionnaire contained CR, regional identity and consumer perceived value measurements, based on adapted CETSCALE, regional identity and PERVAL scales. The scales were validated, and structural equation modelling was used to evaluate the relationships between the constructs.

Findings

Perceived value of wine was found to consist of three dimensions: emotional-social, quality-price and terroir, which differ from those previously observed among wine consumers from the USA. Regional identity was found to be a direct antecedent of CR, and CR directly affects all three dimensions of perceived value of wine; these findings were evident in the original model and in both studied wine regions.

Research limitations/implications

Future research should extend the model to include other possible antecedents of CR and study its effects on different consequences, especially purchasing intent. Future studies would benefit by adding more indicators into scales to measure CR and regional identity to improve the model fit.

Originality/value

This study contributes to a better understanding of perceived value of wine and extends the current knowledge of how social and psychological phenomena interact when evaluating wine. The results herein should enable marketers to develop more sophisticated positioning strategies and support their decision making for an appropriate market approach.

Details

British Food Journal, vol. 120 no. 1
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 7 December 2015

Hristo Hristov and Aleš Kuhar

The purpose of this paper is to provide additional insight into how the level of subjective knowledge (SK) related to wine explains differences in the wine-consumption behaviour…

1178

Abstract

Purpose

The purpose of this paper is to provide additional insight into how the level of subjective knowledge (SK) related to wine explains differences in the wine-consumption behaviour of young adults. Particular attention was given to information search strategies employed by young adult wine consumers.

Design/methodology/approach

A web-based survey was carried out on 287 young urban wine consumers who were recruited in specialised wine shops and at wine festivals. The key variables presenting the consumers’ wine searches were measured using the best-worst scaling method. Latent class cluster analysis (LCA) was used to segment the respondents into clusters based on their level of SK of wine.

Findings

The study identifies three consumer segments with corresponding levels of SK related to wine. The segments present considerable differences in the wine-consumption-related behaviours and information search strategies.

Research limitations/implications

Understanding young adults’ SK of wine will assist wine marketers in their efforts to establish marketing strategies for this generational cohort. In addition, research (preferably transnational) is recommended to validate the conclusions and to gain additional understanding of SK as an indicator of wine-related behaviours.

Originality/value

This study contributes to a better understanding of the wine-purchasing behaviours of young adults with particular focus on SK related to wine. The results obtained may be applied by winemakers in the development of marketing and promotion strategies geared towards the promising young adult consumer segment.

Details

British Food Journal, vol. 117 no. 12
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 13 February 2025

Adrian Lubowiecki-Vikuk and Anna Białk-Wolf

The interest in medical tourism is due to the increasing number of scholarly publications on the subject. Polish researchers are progressively contributing to this discourse…

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Abstract

Purpose

The interest in medical tourism is due to the increasing number of scholarly publications on the subject. Polish researchers are progressively contributing to this discourse, shedding light on various research contexts within one of the prominent medical tourism destinations in Central and Eastern Europe. This article is aimed at mapping the knowledge of and outlining the directions for developing medical tourism research in Poland.

Design/methodology/approach

The study was conducted in the form of a bibliometric review, including performance analysis and science mapping. The analysis included texts by Polish researchers indexed in the international Web of Science and Scopus databases and the Polish BazEkon database. In addition, publications found in Google Scholar, Nauka Polska (Polish Science) and Biblioteka Nauki (Library of Science) were included. VOSviewer was used for the bibliometric analysis.

Findings

A total of 97 scientific publications from 2003–2023 were studied. The analysis provided an insight into the main themes of Polish researchers from the perspective of the discipline they represent. Five clusters were identified: (1) “global aspects of medical tourism,” (2) “medical tourist,” (3) “development of medical tourism,” (4) “Poland as a medical tourism destination” and (5) “medical tourism destinations worldwide.” On the one hand, an interdisciplinary approach to medical tourism makes it possible to gain broader knowledge that goes beyond one scientific discipline. On the other hand, the results show the diversity of medical tourism research and the dilemmas involved.

Research limitations/implications

The limitation of this article is the analysis chosen, which does not consider the scientific quality of the articles studied. Instead, we identify leading and future issues that should be of interest to researchers and used by practitioners and managers of medical tourism destinations.

Originality/value

The review and subsequent mapping of scientific output made it possible (1) to understand the different perspectives on the definition of medical tourism, (2) to assess the 20-year contribution of Polish researchers to the development of medical tourism research and (3) to identify key contexts for further research.

Details

Worldwide Hospitality and Tourism Themes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4217

Keywords

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