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Article
Publication date: 31 October 2024

Alberto Bertossi, Laura Rizzi, Stefania Troiano and Francesco Marangon

This study investigates the variables that play a role in the purchase intention of a hot beverage at a vending machine (1) served in a 100% recyclable plastic single-use cup, (2…

228

Abstract

Purpose

This study investigates the variables that play a role in the purchase intention of a hot beverage at a vending machine (1) served in a 100% recyclable plastic single-use cup, (2) served in a biodegradable paper single-use cup and (3) served in personal, reusable cups brought by customers. The variables considered are perceived environmental benefits (PEBs), perceived contamination risk (PCR), social norms (SNs), value for money (VM), gender and age. The secondary objective is to investigate respondents’ perceptions of these cups using the first four variables and to assess the existence of significant differences among them.

Design/methodology/approach

For the first purpose, three separate logistic regression models on purchase intention were created, considering PEBs, PCR, SNs, VM, gender and age as independent variables. For the second purpose, the analysis relied on Friedman’s nonparametric test. The entire survey was conducted in Italy on a sample of 1,006 consumers.

Findings

SNs and VM are the variables with the greatest influence on final purchase intention. PEBs seem to have an effect only in the case of the plastic and paper single-use cups, while PCR only in the case of the reusable cup. Neither gender nor age seem to play a significant role in final purchase intention. Friedman’s test revealed significant differences among the three cup types in terms of perceptions, but not in the case of the PCR variable.

Originality/value

The study is the first to compare new single-use cups with reusable cups from vending machines in terms of consumers’ perceptions and preferences.

Details

British Food Journal, vol. 126 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

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Article
Publication date: 2 September 2021

Alberto Bertossi and Francesco Marangon

Changing the present behavior of individuals toward a more sustainable lifestyle is a complex task requiring a well-established strategy and institutional commitment. The purpose…

659

Abstract

Purpose

Changing the present behavior of individuals toward a more sustainable lifestyle is a complex task requiring a well-established strategy and institutional commitment. The purpose of this paper is to understand the strategic steps, as proposed by Steg and Vlek (2009), that has been mostly focused on by higher education institutions (HEIs) in the past decade (2010–2020) to foster pro-environmental behavior (PEB) of students.

Design/methodology/approach

A literature review was conducted following the approach given by Denyer and Tranfield (2009). Subsequently, the results of 147 articles from 22 journals were discussed using the seven-element system proposed by Lozano et al. (2013).

Findings

In the past decade, HEIs have increased their efforts to improve their understanding of the determinants of PEB of students and methods to foster PEB. However, the results indicated that the classification was similar to previous studies, with HEIs focused mainly on assessing students in terms of personal factors (assessment and reporting category), understanding the relationships among psychological determinants and their influence on student behavior (research category) and planning educational interventions (education category).

Originality/value

This is the first study that reviewed the role of HEIs in fostering PEBs of students using the approach proposed by Lozano et al. (2013) as a theoretical framework and the strategy proposed by Steg and Vlek (2009) as a guideline.

Details

International Journal of Sustainability in Higher Education, vol. 23 no. 3
Type: Research Article
ISSN: 1467-6370

Keywords

Available. Open Access. Open Access
Article
Publication date: 2 February 2023

Alberto Bertossi, Stefania Troiano and Francesco Marangon

This study aims to gain a first explorative view on what intrinsic/extrinsic attributes a generic cup for hot beverage should possess to be perceived as eco-friendly, and how some…

1927

Abstract

Purpose

This study aims to gain a first explorative view on what intrinsic/extrinsic attributes a generic cup for hot beverage should possess to be perceived as eco-friendly, and how some attributes of a hot beverage could influence consumers’ purchase decision and willingness to pay (WTP) for that beverage dispensed by vending machines (VMs).

Design/methodology/approach

A questionnaire was developed in 2021 and sent to all students of an Italian university campus. For the first goal, students were asked to assign a score to some eco-friendly intrinsic/extrinsic attributes using a five-point Likert scale. For the second aim, a choice experiment with six scenarios was developed.

Findings

Both intrinsic and extrinsic attributes play a key role in shaping students’ opinions and preferences. Results indicate that students are attracted by the idea of a cup that communicates its environmental properties through corresponding labels and information, and it is made by materials that guarantee biodegradability, recyclability or reusability.

Originality/value

The research represents the first academic attempt to provide a first consumers’ viewpoint on the importance of eco-friendly attributes of cups for hot beverages able to influence consumers’ perceptions and consumption choices of hot beverages dispensed by VMs.

Details

British Food Journal, vol. 125 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

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