Soraia Maduro, Paula O. Fernandes and Albano Alves
The purpose of this paper is to aid the convergence of design and management as a strategic lever and innovative tool to improve corporate reputation in higher education…
Abstract
Purpose
The purpose of this paper is to aid the convergence of design and management as a strategic lever and innovative tool to improve corporate reputation in higher education institutions (HEIs), particularly in the Polytechnic Institute of Bragança, Portugal (IPB).
Design/methodology/approach
SWOT analysis is used to identify strengths and weaknesses in the context of an organization’s internal competencies (identity) and opportunities and threats in an analysis of the organization’s external competitive context (image). Quantitative analysis was used based on questionnaires conducted with IPB community to analyse if differences exist between identity (staff) and image (students) and where there are design structures (website, visual identity, advertising and environment. Corporate character scale developed by Davies et al. (2003, 2004) was used.
Findings
With the SWOT analysis, it is possible to outline IPB performance strategies that meet a positive reputation. A positive corporate reputation was found in IPB with the study of corporate character scale. It has been realized where there are differences from the point of view of identity and image, and thus, it is possible to indicate ideas of improvement to increase the competitiveness of HEIs.
Research limitations/implications
The study is restricted to five schools of IPB. It would also be pertinent to broaden the scope of the stakeholders, encompassing the external community of the IPB that is extending the study to the external public, such as parents, companies, suppliers and secondary students.
Practical implications
HEI competitiveness implies student recruitment and public policies. A positive reputation implies a positive brand image. Design competencies of the public higher education sector can go much further acting at the strategic level, establishing its directives of action in the markets where it operates to reflect its corporate reputation in a positive way in the mind of the consumer. Intangible assets such as identity, image and corporate reputation, appear as very valuable elements, presenting an increasing importance in the management of universities that entered a market context where sustainability requires the adoption of more entrepreneurial management guidelines.
Originality value
The paper is useful for the professionals and academics in perceiving the importance of use management and strategical tools to identify HEI communication and reputation difficulties for a thorough design thinking that delineates solutions that leverage the competitiveness of service organizations such as HEIs.
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This paper aims to develop a model that supports public organisations in making informed strategic decisions as to which public services are most suitable to be improved through…
Abstract
Purpose
This paper aims to develop a model that supports public organisations in making informed strategic decisions as to which public services are most suitable to be improved through co-creation. Thus, it first identifies the features that make public services (un)suitable for co-creation and then applies this knowledge to develop a multi-criteria decision support model for the assessment of their co-creation readiness.
Design/methodology/approach
The decision support model is the result of design science research. While its structure is determined by a qualitative multi-criteria decision analysis, its substance builds on a content analysis of Web of Science papers and over a dozen empirical case studies.
Findings
The model is comprised of 13 criteria clustered into two groups: service readiness criteria from the perspective of service users and service readiness criteria from the perspective of a public organisation.
Research limitations/implications
The model attributes rely on a limited number of empirical cases and references from the literature review. The model was tested by only one public organisation on four of its services.
Originality/value
The paper shifts the research focus from organisational properties and capacity, as the key co-creation drivers and barriers, to features of public services as additional factors that affect the prospect of co-creation. Thus, it makes a pioneering step towards the conceptualisation of the idea of “service readiness for co-creation” and the development of a practical instrument that supports co-creation in the public sector.
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Luiza Ribeiro Alves Cunha, Adriana Leiras and Paulo Goncalves
Due to the unknown location, size and timing of disasters, the rapid response required by humanitarian operations (HO) faces high uncertainty and limited time to raise funds…
Abstract
Purpose
Due to the unknown location, size and timing of disasters, the rapid response required by humanitarian operations (HO) faces high uncertainty and limited time to raise funds. These harsh realities make HO challenging. This study aims to systematically capture the complex dynamic relationships between operations in humanitarian settings.
Design/methodology/approach
To achieve this goal, the authors undertook a systematic review of the extant academic literature linking HO to system dynamics (SD) simulation.
Findings
The research reviews 88 papers to propose a taxonomy of different topics covered in the literature; a framework represented through a causal loop diagram (CLD) to summarise the taxonomy, offering a view of operational activities and their linkages before and after disasters; and a research agenda for future research avenues.
Practical implications
As the authors provide an adequate representation of reality, the findings can help decision makers understand the problems faced in HO and make more effective decisions.
Originality/value
While other reviews on the application of SD in HO have focused on specific subjects, the current research presents a broad view, summarising the main results of a comprehensive CLD.
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Wei Zhang, Peitong Cong, Kang Bian, Wei-Hai Yuan and Xichun Jia
Understanding the fluid flow through rock masses, which commonly consist of rock matrix and fractures, is a fundamental issue in many application areas of rock engineering. As the…
Abstract
Purpose
Understanding the fluid flow through rock masses, which commonly consist of rock matrix and fractures, is a fundamental issue in many application areas of rock engineering. As the equivalent porous medium approach is the dominant approach for engineering applications, it is of great significance to estimate the equivalent permeability tensor of rock masses. This study aims to develop a novel numerical approach to estimate the equivalent permeability tensor for fractured porous rock masses.
Design/methodology/approach
The radial point interpolation method (RPIM) and finite element method (FEM) are coupled to simulate the seepage flow in fractured porous rock masses. The rock matrix is modeled by the RPIM, and the fractures are modeled explicitly by the FEM. A procedure for numerical experiments is then designed to determinate the equivalent permeability tensor directly on the basis of Darcy’s law.
Findings
The coupled RPIM-FEM method is a reliable numerical method to analyze the seepage flow in fractured porous rock masses, which can consider simultaneously the influences of fractures and rock matrix. As the meshes of rock matrix and fracture network are generated separately without considering the topology relationship between them, the mesh generation process can be greatly facilitated. Using the proposed procedure for numerical experiments, which is designed directly on the basis of Darcy’s law, the representative elementary volume and equivalent permeability tensor of fractured porous rock masses can be identified conveniently.
Originality/value
A novel numerical approach to estimate the equivalent permeability tensor for fractured porous rock masses is proposed. In the approach, the RPIM and FEM are coupled to simulate the seepage flow in fractured porous rock masses, and then a numerical experiment procedure directly based on Darcy’s law is introduced to estimate the equivalent permeability tensor.
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Rodrigo Helleis, Guilherme Arielo Rodrigues Maia, Eryza Guimarães de Castro, Larissa Oliveira Berbel, Isolda Costa and Everson do Prado Banczek
The purpose of this paper is to evaluate the protection against corrosion of carbon steel SAE 1020 promoted by a niobium- and titanium-based coating produced from a resin obtained…
Abstract
Purpose
The purpose of this paper is to evaluate the protection against corrosion of carbon steel SAE 1020 promoted by a niobium- and titanium-based coating produced from a resin obtained by the Pechini method.
Design/methodology/approach
A resin was prepared with ammonium niobium oxalate as niobium precursor and K2TiF6 as titanium precursor. Carbon Steel SAE 1020 plates were dip coated in the resin and calcinated for 1 h at 600 ºC. Scanning electron microscopy, energy dispersive spectroscopy and X-ray diffraction were used to characterize the coating morphologically and structurally. Open circuit potential, electrochemical impedance spectroscopy, anodic potentiodynamic polarization and scanning vibrating electrode technique were used to evaluate the corrosion protection of the coating.
Findings
The electrochemical analyses evidence slight protection against corrosion of the coating by itself; however, the needle-like crystal structure obtained may potentially provide a good anchorage site, suggesting the coating could be used as a pretreatment that may present similar application to phosphating processes, generating lower environmental impacts.
Originality/value
Due to increasingly restrictive environmental laws, new environmentally friendlier surface treatments must be researched. This paper approaches this matter using a combination of niobium- and titanium-based coating, produced by a cleaner process, the Pechini method.