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Article
Publication date: 19 May 2023

Akansha Singh and Govind Swaroop Pathak

The recent development in the scholarship of cause-related marketing (CRM) highlights the growing popularity of this field of research. CRM is one of the forms of communicating…

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Abstract

Purpose

The recent development in the scholarship of cause-related marketing (CRM) highlights the growing popularity of this field of research. CRM is one of the forms of communicating corporate social responsibility (CSR). Although CSR is being extensively studied as a field of research, researchers have made limited efforts to review the development and progression of CRM research. Being an embryonic research field, a deeper understanding of the current state of CRM research and future research propositions is required. This study aims to fill this gap by providing a bibliometric review of the CRM research published in the Web of Science (WoS) database.

Design/methodology/approach

A bibliometric literature review has been conducted of the papers published in WoS database to map the field of research in CRM. Various techniques, namely, citation analysis, co-citation analysis, co-authorship analysis, co-occurrence analysis and bibliographic coupling have been incorporated, and analysis has been provided.

Findings

The findings highlight the important themes and research areas focused by CRM researchers. The study throws light on the important research avenues present in the field of CRM.

Originality/value

The findings offer both academic and practical implications. The present study is a novel study exploring the scholarship of CRM using the bibliometric analysis technique.

Details

Journal of Management History, vol. 29 no. 4
Type: Research Article
ISSN: 1751-1348

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Case study
Publication date: 10 July 2014

Chandrasekaran K, Sachin Bhardwaj, Shipra Jain, Rohit Singh Sahani, Akansha Baliga, Prashant Sarkar and G. Raghuram

The case looks at the Sethusamudram Shipping Canal Project from its inception in the year 1860 to 2012 when the Pachauri Committee was about to submit a report on the latest canal…

Abstract

The case looks at the Sethusamudram Shipping Canal Project from its inception in the year 1860 to 2012 when the Pachauri Committee was about to submit a report on the latest canal alignment (4A) as suggested by the Supreme Court. It takes the reader through a series of developments starting from the initial proposals and alignments to formation of Sethusamudram Corporation Limited and highlights the impact of National Environmental Engineering Research Institute Report, Tsunami Detailed Project Report, and Subramaniam Swamy Report on various issues including environmental, political, religious, security and legal. The case brings out multi-dimensional aspects involved in an Indian infrastructure project and gives both students and the faculty an opportunity to explore the complexities faced by the Indian decision makers in today's context.

Details

Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

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Book part
Publication date: 28 September 2023

Akansha Mer and Amarpreet Singh Virdi

The study aims to propose a conceptual Bhartiya (Indian) model of workplace spirituality (WPS) in non-profit organisations (NPOs) in the context of burnout and resilience by…

Abstract

The study aims to propose a conceptual Bhartiya (Indian) model of workplace spirituality (WPS) in non-profit organisations (NPOs) in the context of burnout and resilience by synthesising the concepts of the east and the west. The researchers have kept an open approach by exploring various dimensions of WPS by reviewing the extant literature of both the east and the west. The researchers delved into Bhartiya (Indian) scriptures to identify the concepts that have similarity with the dimensions of WPS so that it may further assist in facilitating those dimensions in NPOs. Furthermore, to propose a conceptual Bhartiya model for NPOs, the researchers synthesised the literature pool of Bhartiya studies on WPS. They examined how WPS decreases burnout and leads to resilience. The study’s findings reveal that concepts from Bhartiya scriptures such as Karm Yog (Nishkam Karm, self-abnegation, swadharm), parasparam bhavayantaha, loksangrah, daivi sampat and kritagyata are instrumental in facilitating the constructs of WPS. Meaningful work is facilitated through karm yog; sense of community is facilitated through parasparam bhavayantaha and loksangrah; and alignment with organisational values is facilitated through daivi sampat and kritagyata. The findings further suggest that WPS is an antidote to burnout and an enabler of resilience.

Details

Digital Transformation, Strategic Resilience, Cyber Security and Risk Management
Type: Book
ISBN: 978-1-80455-262-9

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Book part
Publication date: 10 February 2023

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The Adoption and Effect of Artificial Intelligence on Human Resources Management, Part A
Type: Book
ISBN: 978-1-80382-027-9

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Book part
Publication date: 6 March 2025

Akansha Mer and Amarpreet Singh Virdi

Purpose: The surge in utilising big data, machine learning (ML), and artificial intelligence (AI) has significantly strengthened financial systems, enhancing their robustness…

Abstract

Purpose: The surge in utilising big data, machine learning (ML), and artificial intelligence (AI) has significantly strengthened financial systems, enhancing their robustness, safety, and fairness. AI in finance is profoundly reshaping our lives. This study investigates AI’s role in personal and corporate finance.

Methodology: A comprehensive literature review was conducted to examine studies on the application of AI in personal and corporate finance.

Findings: The financial services sector is undergoing an AI-led transformation, leveraging technologies such as deep learning, collaborative filtering, support vector machines, automation, robotic assistance, and AI-based predictive modelling. In personal finance, AI delivers personalised insights, automates procedures, detects fraud, and enhances financial literacy. It empowers individuals to manage their finances more effectively by tracking expenditures, aiding in budget management, and setting and monitoring financial goals. In corporate finance, AI aids in detecting and analysing credit risks, improving loan underwriting, and minimising financial risk. It also helps reduce financial crimes and enhances the financial performance of accounting firms. AI’s role in bookkeeping, accounting, and financial management significantly benefits entrepreneurs, business executives, investors, and bankers involved in starting and growing organisations.

Practical Implications: In personal finance, AI enhances financial planning, automates transactions, improves credit scoring, and strengthens fraud detection. In corporate finance, AI facilitates advanced risk management, precise financial forecasting, cost reduction through automation, and optimised investment strategies.

Details

Financial Landscape Transformation: Technological Disruptions
Type: Book
ISBN: 978-1-83753-751-8

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Book part
Publication date: 28 September 2023

Abstract

Details

Digital Transformation, Strategic Resilience, Cyber Security and Risk Management
Type: Book
ISBN: 978-1-80455-262-9

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Book part
Publication date: 13 May 2024

Akansha Mer and Amarpreet Singh Virdi

Introduction: Amidst Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), turbulence is a vital component of an entrepreneurial landscape. VUCA world has set a new dynamic…

Abstract

Introduction: Amidst Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), turbulence is a vital component of an entrepreneurial landscape. VUCA world has set a new dynamic in the business environment and organisation’s settings. In such an environment, it is pertinent for entrepreneurs to exhibit creativity, innovative service behaviour, and performance.

Purpose: The study investigates whether creativity, innovative service behaviour, and performance of entrepreneurs are fostered through employee engagement practices in a highly volatile, uncertain, complex, and ambiguous environment.

Methodology: The methodology involves a systematic review and meta-synthesis. By identifying the major topics, a systematic literature review helped critically analyse and synthesise the literature.

Findings: According to the study, corporate entrepreneurial factors like (management reinforcement, reward/reinforcement, job autonomy/discretion, time attainability, and organisational boundaries) entrepreneurial potential, entrepreneurial orientation, human capital, self-efficacy beliefs lead to employee engagement, which, in turn, fosters creativity, innovative service behaviour, and performance among entrepreneurs in the VUCA world.

Details

VUCA and Other Analytics in Business Resilience, Part A
Type: Book
ISBN: 978-1-83753-902-4

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Book part
Publication date: 13 May 2024

Abstract

Details

VUCA and Other Analytics in Business Resilience, Part A
Type: Book
ISBN: 978-1-83753-902-4

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Book part
Publication date: 17 June 2024

Akansha Mer, Kanchan Singhal and Amarpreet Singh Virdi

In today's advanced economy, there is a broader presence of information revolution, such as artificial intelligence (AI). AI primarily drives modern banking, leading to innovative…

Abstract

Purpose

In today's advanced economy, there is a broader presence of information revolution, such as artificial intelligence (AI). AI primarily drives modern banking, leading to innovative banking channels, services and solutions disruptions. Thus, this chapter intends to determine AI's place in contemporary banking and stock market trading.

Need for the Study

Stock market forecasting is hampered by the inherently noisy environments and significant volatility surrounding market trends. There needs to be more research on the mantle of AI in revolutionising banking and stock market trading. Attempting to bridge this gap, the present research study looks at the function of AI in banking and stock market trading.

Methodology

The researchers have synthesised the literature pool. They undertook a systematic review and meta-synthesis method by identifying the major themes and a systematic literature review aided in the critical analysis, synthesis and mapping of the body of existing material.

Findings

The study's conclusions demonstrated the efficacy of AI, which has played a robust role in banking and finance by reducing risk and operational costs, enabling better customer experience, improving regulatory complaints and fraud detection and improving credit and loan decisions. AI has revolutionised stock market trading by forecasting future prices or trends in financial assets, optimising financial portfolios and analysing news or social media comments on the assets or firms.

Practical Implications

AI's debut in banking and finance has brought sea changes in banking and stock market trading. AI in the banking industry and capital market can provide timely and apt information to its customers and customise the products as per their requirements.

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Book part
Publication date: 15 April 2024

Akansha Mer and Amarpreet Singh Virdi

Introduction: Small- and medium-sized enterprises (SMEs) play a vital role in the economic development of economies by generating job opportunities. Considering their…

Abstract

Introduction: Small- and medium-sized enterprises (SMEs) play a vital role in the economic development of economies by generating job opportunities. Considering their significance, understanding the challenges and skills required in these enterprises becomes essential and timely.

Purpose: This study aims to discuss the limitations and skill gaps faced by SMEs in emerging economies, such as India, Indonesia, Brazil, China, Malaysia, Ghana, Hungary, Saudi Arabia, South Africa, Türkiye, UAE, Iran, Kazakhstan, Türkiye, Zambia, Romania, and Vietnam.

Methodology: The study adopts a systematic review and meta-synthesis approach, utilising a literature review to comprehensively analyse, synthesise, and map the existing literature by identifying overarching themes.

Findings: The study examines the challenges SMEs encounter in emerging economies, including resource scarcity, limited access to credit, inadequate infrastructure, low technology adoption, restricted global market access, and ineffective marketing strategies. There is a notable shortage of skilled labour and development initiatives within SMEs in India even though the country has a sizeable pool of qualified workers. There is a pressing need for additional technical and managerial skills to remain competitive in the market. The findings of this study will assist HR managers in addressing skill shortages among employees in SMEs operating within emerging economies

Details

Contemporary Challenges in Social Science Management: Skills Gaps and Shortages in the Labour Market
Type: Book
ISBN: 978-1-83753-170-7

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