Ajay Khatter, Leanne White, Joanne Pyke and Michael McGrath
The paper presents the findings of research into the barriers to and drivers of environmentally sustainable policies and practices (ESPPs) in the Australian hotel industry. This…
Abstract
Purpose
The paper presents the findings of research into the barriers to and drivers of environmentally sustainable policies and practices (ESPPs) in the Australian hotel industry. This study aims to explore these drivers and barriers from the perspective of hotel managers and involve a range of hotels with different hotel industry profiles and management structures.
Design/methodology/approach
The study conducted one-on-one interviews with hotel managers to explore the barriers to and drivers of ESPPs. The purpose of the sample and sample size was to ensure representation of different segments of the hotel industry to include international chain affiliated hotels, Australian chain affiliated hotels and independent hotels.
Findings
An analysis of the findings suggests that the major barriers to implementing and sustaining environmental sustainability in the Australian hotel industry are time, financial challenges, availability of resources and the views and imperatives of hotel owners and shareholders. The major drivers are financial, marketing, owner and shareholder interests and guest preferences. These stakeholders play a major role in creating both barriers and drivers.
Research limitations/implications
Based on the results, this study can modify the application of stakeholder theory to a degree and argue that stakeholders need to co-operate further to drive sustainability. This study demonstrates that management of environmental sustainability is a challenge for many hotels and there is a particular need for small and independent hotels to embrace environmental sustainability to keep pace with their larger counterparts.
Originality/value
This study is broadly informed by the stakeholder theory. Owners, shareholders and associated stakeholders have a significant influence over environmental sustainability in the Australian hotel industry and they create both drivers and barriers. Responses from hotel managers in this research demonstrate that owners act as a barrier to as well as a driver of environmental sustainability initiatives in the Australian hotel industry.
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Ajay Khatter, Michael McGrath, Joanne Pyke, Leanne White and Leonie Lockstone-Binney
This paper aims to present the findings of an analysis of the environmentally sustainable policies and practices (ESPPs) used by independent and chain-affiliated hotels. The study…
Abstract
Purpose
This paper aims to present the findings of an analysis of the environmentally sustainable policies and practices (ESPPs) used by independent and chain-affiliated hotels. The study aimed to ascertain the engagement of hotels with ESPPs and provide tentative evidence of their commitment towards meeting the expectations of environmentally conscious stakeholders.
Design/methodology/approach
This study used secondary data and content analysis to examine the ESPPs of a sample of 220 hotels in Melbourne, Australia. A systematic review was conducted of hotel websites to reveal, in a tabulated way, the range of reporting of environmental material provided by various rated hotels.
Findings
This analysis suggests that environmentally friendly business practices are prominently displayed by the hotels sampled; however, independent non-chain affiliated hotels are yet to adopt ESPPs in any visible way.
Originality/value
This study was broadly informed by stakeholder theory (Freeman, 1984) and aimed to ascertain the engagement of hotels with ESPPs. While previous studies have focussed on chain hotels, this research involved a greater range of hotels of different profiles to highlight the mix of ESPPs across the hotel sector. Rather than merely examining the corporate websites of hotel companies, the research additionally examined ESPPs at the individual hotel property level, as this is where policies are implemented into practice. The extant literature to date has not studied the extent to which ESPPs are adopted by independent and chain-affiliated hotels at this level, and it is this research gap that the study addresses.