Ravindra Singh, Vimal Kumar, Sumanjeet Singh, Ajay Dwivedi and Sanjeev Kumar
The present study investigates the impact of digital entrepreneurial education and training and its impact on the digital entrepreneurial intention (EI) through the mediating…
Abstract
Purpose
The present study investigates the impact of digital entrepreneurial education and training and its impact on the digital entrepreneurial intention (EI) through the mediating character of entrepreneurial competence.
Design/methodology/approach
A total of 391 survey responses were collected from employees using convenient and snowball sampling methods.
Findings
Digital entrepreneurial education and training showed a positive influence on entrepreneurial competence and EI, with entrepreneurial competence mediating the relationship between digital entrepreneurial education and training practices and EI.
Research limitations/implications
This study is intended to assist the development of digital entrepreneurs. The implications of this study are also useful for governments, entrepreneurs, venture capitalists, angel investors and various international development institutions.
Originality/value
The novelty of this study relates to exploring the relationship between digital entrepreneurial education and training, entrepreneurial competence and digital EI.
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Ashish Dwivedi, Ajay Jha, Dhirendra Prajapati, Nenavath Sreenu and Saurabh Pratap
Due to unceasing declination in environment, sustainable agro-food supply chains have become a topic of concern to business, government organizations and customers. The purpose of…
Abstract
Purpose
Due to unceasing declination in environment, sustainable agro-food supply chains have become a topic of concern to business, government organizations and customers. The purpose of this study is to examine a problem associated with sustainable network design in context of Indian agro-food grain supply chain.
Design/methodology/approach
A mixed integer nonlinear programming (MINLP) model is suggested to apprehend the major complications related with two-echelon food grain supply chain along with sustainability aspects (carbon emissions). Genetic algorithm (GA) and quantum-based genetic algorithm (Q-GA), two meta-heuristic algorithms and LINGO 18 (traditional approach) are employed to establish the vehicle allocation and selection of orders set.
Findings
The model minimizes the total transportation cost and carbon emission tax in gathering food grains from farmers to the hubs and later to the selected demand points (warehouses). The simulated data are adopted to test and validate the suggested model. The computational experiments concede that the performance of LINGO is superior than meta-heuristic algorithms (GA and Q-GA) in terms of solution obtained, but there is trade-off with respect to computational time.
Research limitations/implications
In literature, inadequate study has been perceived on defining environmental sustainable issues connected with agro-food supply chain from farmer to final distribution centers. A MINLP model has been formulated as practical scenario for central part of India that captures all the major complexities to make the system more efficient. This study is regulated to agro-food Indian industries.
Originality/value
The suggested network design problem is an innovative approach to design distribution systems from farmers to the hubs and later to the selected warehouses. This study considerably assists the organizations to design their distribution network more efficiently.
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Ajay Jha, Rohit Sindhwani, Ashish Dwivedi and Venkataramanaiah Saddikuti
The purpose of this study is to identify important criteria for sustainable recovery of digital entrepreneurship from distress situation using shared resources. During pandemic…
Abstract
Purpose
The purpose of this study is to identify important criteria for sustainable recovery of digital entrepreneurship from distress situation using shared resources. During pandemic disruption, the importance of sharing economy in managing business efficiency is reflected through this research.
Design/methodology/approach
The present study advances the knowledge on shared resources in business by integrating case study approach with multi criteria decision-making (MCDM) model. A fuzzy analytic hierarchy process approach is adopted to compute criteria weights, and a fuzzy technique for order performance by similarity to ideal solution (TOPSIS) technique is used to rank the sharing economy entrepreneurial ventures during COVID-19 pandemic in the context of emerging economy.
Findings
The present study identified five most important enablers (technological innovation, technology expertise, convergence of virtual and physical spaces, collaboration rather than competition, and benefits to underserved groups through transparency) for sustainable recovery of sharing economy ventures in emerging economy. For example, the study highlights online tutoring through shared intellect as the most sought after sharing economy venture during pandemic disruption, which fulfills the identified enablers.
Practical implications
The proposed framework provides an accurate decision support tool to rank the various identified potential enablers of sharing economy during disruptions. Further, the approach is practically relevant to sharing economy entrepreneurs in selecting the best approach to recover sustainability during pandemic.
Originality/value
The study is unique in addressing the need of sustainability for digital ventures via sharing economy approach in emerging economy (India). To develop a conceptual framework, the present study incorporates a case based approach together with the hybrid MCDM model. Further, the extant literature on disruptions is enhanced by prioritizing the enablers for sharing economy during pandemic.
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Rupesh Kumar, Ajay Jha, Akhil Damodaran, Deepak Bangwal and Ashish Dwivedi
The purpose of this study is to investigate the challenges before India for electric vehicle (EV) adoption by 2030. The study further looks into the measures taken by the…
Abstract
Purpose
The purpose of this study is to investigate the challenges before India for electric vehicle (EV) adoption by 2030. The study further looks into the measures taken by the Government of India (GOI) to promote research and development in EV sector and what is yet to be done.
Design/methodology/approach
In the present study, the challenges are identified allied to the commercialization of EVs in India. The data are collected, analyzed and compiled through secondary sources. The secondary data give a concise insight and comprehensive information regarding what is occurring around the globe as well as in the Indian context. Further, the challenges are investigated through a focus group study consisting of 11 participants from industry and academia.
Findings
The findings from the study are the critical roles of sharing economy and public utilities in the promotion of EV adoption, given the high cost of EV, lack of infrastructure and poor purchasing power of Indian customers. The sharing economy perspective provides various opportunities for the government to manage the resources (electric-powered transport system) optimally. Further, the study compares the global perspective in assigning the target figures.
Research limitations/implications
The study highlights the facilitating role of the shared format in EV technology promotion but ignores the hurdles that can come in its implementations. Also, the focus group study has its limitation as it relies more on participants' perceptions and opinions.
Originality/value
The present study assists GOI and various stakeholders in having a realistic plan rather than daydreaming with overambitious goals. The diffusion of technology as a shared format (especially in the context of EV) has not been academically approached in the past literature.
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Ajay Kumar Pandey, Saurabh Pratap, Ashish Dwivedi and Sharfuddin Ahmed Khan
The existing literature reflects that the connection between enablers of Industry 4.0 (I4.0), Supply Chain (SC) sustainability and reliability is understudied. To cover this gap…
Abstract
Purpose
The existing literature reflects that the connection between enablers of Industry 4.0 (I4.0), Supply Chain (SC) sustainability and reliability is understudied. To cover this gap, the purpose of this study is to identify and benchmark the enablers of I4.0 for SC sustainability to build a Reliable Supply Chain (RSC).
Design/methodology/approach
This study benchmarks the I4.0 enablers for SC sustainability for building a RSC and analyses them with a multi-method approach. The identified potential enablers are validated empirically. A multi-method approach of Analytical Hierarchy Process (AHP), Decision Making Trial and Evaluation Laboratory (DEMATEL) and Preference Ranking for Organization Method for Enrichment Evaluation (PROMETHEE-II) was used to investigate the influence of the identified benchmarking enablers and develop an interrelationship diagram among the identified enablers.
Findings
This study benchmarks the potential enablers of I4.0 to achieve high ecological-economic-social gains in SCs considering the Indian scenario. Digitalization of the supply chain, decentralization, smart factory technologies and data security and handling are the most prominent enablers of I4.0 for SC sustainability to build a RSC.
Originality/value
The findings from the study may benefit managers, practitioners, specialists, researchers and policymakers interested in I4.0 sustainability applications.
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Kamlesh Kumar Maurya, Manisha Agarwal and Dhirendra Kumar Srivastava
This paper aims to examine the effect of perceived work–life balance on the perceived level of employer branding attraction valueand organizational talent management. Accordingly…
Abstract
Purpose
This paper aims to examine the effect of perceived work–life balance on the perceived level of employer branding attraction valueand organizational talent management. Accordingly, the structural model is developed that delineates the interactions among these and explores the mediating effect of employer branding attraction value between the relationship of work–life balance and organizational talent management.
Design/methodology/approach
This study is based on survey results and review of literature in terms of their implications for the proposed framework. Data have been collected by convenience incidental sampling from middle-level executives working in different information and technology (IT) companies. The model and posited hypotheses were tested through structural equation modeling analysis.
Findings
Perceived work–life balance was found to be positive and significantly predicted the employer branding attraction value and organizational talent management. The study also showed that there exists a significant and positive correlation between employer branding attraction value and perceived organizational talent management. Further, employer branding attraction value found to be a mediating construct between the relationship of work–life balance and organizational talent management.
Research limitations/implications
The present study will add insight into the human resource practitioners to design cost-effective and prolonged popular practices in order to meet the employees work and personal expectations under the organizational association. The research investigated issue within focused IT sector employees to understand and solve the issues generated with changing factors in an organizational environment such as increasing women participation, duel earning couple, and maintaining the difference between various categories of employees at the practice level.
Social implications
The study has value at both the scholarly and practice level. At a scholarly level, the research investigated an important contemporary issue at both level individual as well as organizational level. In practice if organization implements people friendly work-life balance policies, then this will be surely be helpful in organizational productivity in form of talent management and employer branding and further this will improve the personal and professional performance of most elementary component of developing society.
Originality/value
Work–life balance much more depends upon employees' perception, but so far the study has neglected the impact of this perception on other organizational attributes maintained under human resource management. Changes in demographic characteristics and interchangeable role of the youth population in organizations and society as well thrive for the newer approach to deal with the personal and professional aspects of the employees.
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Piya Ghosh, Ajay Jha and RRK Sharma
The carbon emissions due to industrial production and market consumption activities are the major contributors to global warming. With the signing of UN Paris Accord 2016 on…
Abstract
Purpose
The carbon emissions due to industrial production and market consumption activities are the major contributors to global warming. With the signing of UN Paris Accord 2016 on climate change, the world's major countries are devising measures to combat climate change and attain a sustainable, low-carbon future. Globalization demands companies not only to adopt greener manufacturing practices internally for reduced carbon footprint (CFP) but beyond its boundaries (i.e. its supply chain). This study aims to discuss the relationship between CFP and sustainable supply chain, as evident in the current literature and industry practices. It provides a total comprehension of past, present and future headings in the CFP area and its contribution to a sustainable supply chain.
Design/methodology/approach
A systematic literature review and analysis have been undertaken in supply chain sustainability and CFP. A bibliometric approach is adopted for this investigation, and one of the biggest computerized databases, “Scopus,” has been picked. In total, 37 articles have been zeroed in after a careful and watchful screening of firmly related topics.
Findings
Most researchers gave predominance to environmental impact among the three pillars of sustainability (economy, society and the environment) for a sustainable supply chain environment. Only a few researchers were motivated to cover social development and social responsibility aspects. This review highlights how managing a CFP is one of the significant attributes of sustainable development. Existing literature in the field of CFP and sustainability have been written on actual industry cases. Food, electricity and energy are some significant industries where supply chain sustainability successfully reduces carbon emission.
Originality/value
The theory-building strategy with recommendations on the conceptualization of a sustainable supply chain is limited in the literature. This study gives broad ideas on how organizations modified and redeveloped different tools and technologies to make their supply chain more sustainable. The strategic role of different carbon policies, environmental rules and regulations in the domain of CFP is also recognized in this work. This study highlights the biases of most of the researches toward applications than policy interventions. This study discusses the theoretical perspective about how CFP affects supply chain management and helps organizations and researchers develop a new set of approaches in handling CFP and other sustainability aspects.
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Ashish Gupta, Ajay Kumar and Esubalew Melese
This study aims to identify the key drivers of consumer engagement in e-commerce among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued usage…
Abstract
Purpose
This study aims to identify the key drivers of consumer engagement in e-commerce among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued usage intention.
Design/methodology/approach
A cross-sectional research design was used to understand low-income customers’ engagement in e-commerce, specifically online shopping. The data for this study were collected from BoP customers in the Indian market. A conceptual model was proposed, and hypotheses were developed using the stimulus–organism–response (S-O-R) framework. For analysis, structural equation modeling was performed using AMOS 20.0 software to test the structural model.
Findings
The results of the study highlight that perceived importance, technology and infrastructure and social influence are key drivers of e-commerce at BoP customers. Key drivers have shown a significant positive impact on customer engagement which leads to continue usage intention of e-commerce. Furthermore, customer engagement has shown a strong relationship with continue usage intention of e-commerce.
Practical implications
This study indicates that young consumers’ engagement is important for e-commerce service providers to gain a market share. BoP markets offer immense opportunities to create, develop and sustain e-commerce firms for a long time, especially in India. Managers should recognize the potential of BoP markets, which can generate a huge demand for products and services on e-commerce platforms.
Originality/value
This study contributes both theoretically and empirically. Theoretically, this adds to the existing knowledge of customer engagement, especially in e-commerce and BoP market segment. Empirically, it tested the conceptual research model of low-income customer engagement in the e-commerce marketplace using the S-O-R framework. The study recommended practical implications for e-retailers/e-commerce service providers engaging BoP customers in a digitally connected and intensively competitive era.
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This study aims to examine the effects of in-game advertisement congruity, interactivity and intrusiveness on gamers’ attitude towards advertising and purchase intention towards…
Abstract
Purpose
This study aims to examine the effects of in-game advertisement congruity, interactivity and intrusiveness on gamers’ attitude towards advertising and purchase intention towards advertised brands based on the stimulus-organism-response (SOR) model.
Design/methodology/approach
This study uses a structured online questionnaire to collect the data from 311 gamers aged between 18 and 35 years. This study examines mediation using bootstrapping.
Findings
This study authenticates the appropriateness of the SOR model in predicting the advertised brand purchase intentions. The results of this study indicated that attitude has a significant mediating role in the relationship of advertisement congruity, interactivity and intrusiveness with advertised brand purchase intentions. The results further revealed that this mediation was partial for all three relationships.
Practical implications
The outcomes of the study are expected to benefit researchers and scholars to identify future research directions and thereby extend current know-how on gamification in general and in-game advertising in particular. The study findings will hold significance for marketers, advertisers and media planners too. By bringing out specific allied issues connected with in-game advertising, this study will help these stakeholders to plan their marketing campaigns in an efficient manner leading to higher traction and return on investment.
Originality/value
This study provides a new perspective to comprehend the purchase intention of gamers for brands advertised in online games through mediation by applying the underpinnings of the SOR model.
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Purnima Singh and Ajai Pal Sharma
In the course of worldwide COVID-19, the phenomenon of corporate social responsibility (CSR) gained more importance and publicity. Many organizations made a significant…
Abstract
Purpose
In the course of worldwide COVID-19, the phenomenon of corporate social responsibility (CSR) gained more importance and publicity. Many organizations made a significant contribution in dealing with the crisis situation and even increased their spending on the welfare activities. This study aims to evaluate the attitude of community, especially young generation, towards the CSR undertaken by the organization during the pandemic period.
Design/methodology/approach
Descriptive research design has been employed using purposive sampling for data collection through a structured questionnaire. A sample of 550 was taken, and pilot survey was conducted among 100 respondents before administering it at full scale. A model has been proposed and tested by using structural equation modelling in AMOS.
Findings
The results of the study show that compulsory provisions of CSR have enhanced the trust of community and made the organizations more responsive towards philanthropic, legal, ethical and economic responsibility. The respondents were found to be aware about the welfare activities carried out by the organizations and developed a positive attitude towards them.
Research limitations/implications
First, the study is limited to examining the attitude of community towards CSR, especially young generation. Second, it is difficult to say whether outcomes of this study can be generalized for such other potential global crisis. Third, the study is based on the Carroll’s “CSR Pyramid” framework when other such frameworks and approaches could be available to analyse the impact of COVID-19-related CSR initiatives. Last, this study has been conducted only in the state of Maharashtra, and results may not be applicable to other states as well other countries.
Practical implications
The findings of the study may help the organizations to plan their activities in line with the amendments made time to time. This shall also help the regulating agencies to monitor and catch the wrongdoers and take appropriate action. Findings of such studies, based on public opinion, can also help the governments to make further amendments, time to time, in related acts. It can also be said that with the involvement of public/society, more transparency can be brought in the functioning of the organizations, especially in the context of CSR.
Social implications
Earlier, most of the organizations were falsely recording the CSR expenditure in their balance sheets without actually spending it, but the amendment in act has made it compulsory for the organizations to follow it honestly. The pandemic period gave an opportunity to the society to evaluate the organizations on these parameters and to make their opinion about them in real time. Therefore, it is concluded that pandemic has created awareness in the society and significantly influenced their attitude about CSR activities. This shall also help the organizations feel a pressure in future while planning and implementing the activities under CSR.
Originality/value
The results of the study show contribution of the corporate towards social welfare during pandemic. The results would help the policymakers to monitor the execution of practices more closely and organizations to execute their strategies in a more effective manner.