Search results

This study aims to investigate whether human capital readiness affects business performance, and if so, whether the effect is mediated by global market orientation.

This is a quantitative study employing partial least square structural equation modeling (PLS-SEM) to test the hypotheses. Using a survey method, the data were collected using both online and offline questionnaires. As many as 433 owners/managers of micro-, small- and-medium-sized enterprises (MSMEs) in the East Java Province of Indonesia participated in this study. A mediating research framework was developed to investigate the mediating role of global marketing orientation on the human capital readiness–business performance relationship.

The results show that human capital readiness has a direct and positive effect on business performance. Further analysis reveals that global market orientation partially mediates the effect of human capital readiness on business performance.

First, this study focuses on the MSMEs in the East Java Province of Indonesia. Caution needs to be taken if the results are generalized to other regions. Second, it employed a survey method that is commonly criticized as having the potential to be biased.

The findings provide a more comprehensive understanding of owners/managers of human capital readiness and how it should be improved to better execute global market orientation strategies to achieve the desired business performance.

Because MSMEs play a crucial role in society, this study provides a general model to improve the welfare of society by enhancing the MSMEs' business performance. By understanding its antecedents, namely, human capital readiness and the global market orientation, improvements can be made.

Human capital readiness has been rarely examined in previous studies. This is the only study applying the constructs of human capital readiness, global market orientation and business performance to the Indonesian MSME research setting.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Micro-, small- and-medium-sized enterprises (MSMEs) will become better equipped to compete on the international stage by enhancing their business performance. Attainment of such goals is likelier if they focus on developing key employee knowledge, skills and capabilities to increase human capital readiness. Business performance can further benefit through emphasis on strategies to help build strong global market orientation.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Halal brands are crucial in driving the growing global Islamic economy. Despite the importance of brand research and the rich brand literature, there has yet to be a comprehensive study of brand image across halal industries. This study aims to systematically review the existing literature on brand image in halal industries to provide a state-of-the-art understanding and identify opportunities in this research area.

Guided by the Scientific Procedures and Rationales for Systematic Literature Reviews protocol and the theories, contexts, characteristics and methods framework, this paper reviews 35 journal articles from the Scopus and Web of Science (WoS) databases that feature brand image as an underpinning theory in the context of halal economies.

Since the first study almost a decade ago in 2014, brand image research in halal industries has concentrated on consumers in the Islamic finance sector. Keyword co-occurrence analysis reveals that central research themes in halal brand image include outcomes of trust, satisfaction and loyalty. Most studies are focused on halal industries in Muslim countries. The cognitive operationalization of brand image remains dominant in halal industry studies. There is a lack of studies on the moderators of halal brand image. Several unique antecedents of halal brand image are uncovered in this review that are undetected in traditional brand image studies.

The studies in this review are based on the Scopus and WoS databases, which may be perceived as a study limitation. This paper also only considered English journal articles and studies that focused on brand image in halal industries rather than general industries with Muslim consumers.

To become a global brand, halal brands must effectively build and communicate their brand image. This review provides managers with an appreciation of brand image across different halal industries and a strategic lens on universal drivers and those that are faith/ethics related. The consequences of an effective halal brand image can inform and motivate managerial decisions with multiple stakeholders in brand-building campaigns. Researchers can use the results of this review to guide future multidisciplinary studies and contribute toward the development of this research field.

To the best of the author’s knowledge, this paper is the first to comprehensively map the antecedents, dimensions, outcomes and moderators of brand image across halal industries. This study gives managers a strategic understanding of brand image across the halal economy. This review also develops a conceptual model that maps the halal brand image nomological network revealing three key antecedent categories of halal brand image. A research agenda on halal brand image with 18 future research recommendations is introduced to the literature.