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Article
Publication date: 14 August 2024

Issa Hamadou, M. Luthfi Hamidi and Aimatul Yumna

This study aims to examine factors influencing potential customers’ intention to patronize Islamic banking products in Cameroon.

Abstract

Purpose

This study aims to examine factors influencing potential customers’ intention to patronize Islamic banking products in Cameroon.

Design/methodology/approach

To achieve this, a structured questionnaire was used with 318 respondents, and 300 were usable for analysis with a respondent rate of 94%. The study used SEM-PLS to analyze the data.

Findings

The findings suggested that attitude, religious motivation, awareness, subjective norm and relative advantage significantly affect potential customers intention toward Islamic banking products, while perceived regulatory and perceived innovation are insignificant. Furthermore, attitude substantially mediates the relationship between religious motivation, awareness, subjective norm, relative advantage and perceived innovation.

Research limitations/implications

However, this study focused on potential customers living in Muslim zones; future research should compare users and nonusers of Islamic banking products in both Muslim and non-Muslim zones to capture a big picture about customers’ perceptions of Islamic banking products in Cameroon.

Practical implications

The results of this study contribute to the literature by providing a new framework that combines the theories of planned behavior and diffusion of innovation theory and provides managerial implications at the level of Islamic finance operators. Meanwhile, this research offers some policy recommendations that can help boost the development of Islamic finance in Cameroon and promote financial inclusion.

Originality/value

To the best of the authors’ knowledge, this is the first research about potential customers’ intention to use Islamic banking products in Cameroon.

Details

Journal of Islamic Marketing, vol. 16 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 23 January 2025

Aimatul Yumna, Joan Marta and Ramel Yanuarta RE

This study aims to examine the impact of social and financial inclusion on the welfare of the impoverished through a Waqf-based microfinance organization.

Abstract

Purpose

This study aims to examine the impact of social and financial inclusion on the welfare of the impoverished through a Waqf-based microfinance organization.

Design/methodology/approach

This study used a structured questionnaire to collect primary data from 282 respondents, 150 of whom were customers and 132 of whom were not customers of an Indonesian Waqf-based microfinance organization. The impacts of financial and social inclusion on well-being were examined using generalized least squares with random effects.

Findings

This study discovered that financial inclusion has little influence on customer well-being, but it significantly improves the well-being of non-customers. Social inclusion, on the other hand, has a major influence on improving the well-being of consumers but has little effect on noncustomers. This study demonstrates that financial and social inclusion have varied effects on the well-being of two distinct groups of respondents.

Practical implications

These findings have significant implications for Waqf-based microfinance to restructure its programs to enhance financial inclusion by promoting financial literacy and developing partnership with commercial financial institutions.

Originality/value

Previous study examined into qard hassan’s contribution to financial inclusion and well-being, but the impact of social inclusion on well-being has received less attention. Thus, the objective of this research is to understand how financial and social inclusion might improve the well-being of Waqf-based microfinance customers.

Details

International Journal of Ethics and Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9369

Keywords

Article
Publication date: 30 April 2024

Aimatul Yumna, Joan Marta and Ramel Yanuarta Re

The purpose of this study was to evaluate the impact of a waqf-based microfinance program on clients’ well-being during the COVID-19 pandemic.

Abstract

Purpose

The purpose of this study was to evaluate the impact of a waqf-based microfinance program on clients’ well-being during the COVID-19 pandemic.

Design/methodology/approach

This study obtained primary data from a survey distributed to 282 respondents, consisting of 150 clients and 132 nonclients of the Bank Wakaf Mikro (BWM) Al Kausar in Indonesia. This study constructed a well-being index (WBI) and compared clients’ and nonclients’ WBI before and during the pandemic using the difference-in-differences (DID) method. DID measures the effect of a treatment in a “treatment group” versus a “control group” using data from two periods.

Findings

This study found that clients and nonclients alike experienced an increase in well-being throughout the pandemic, but the increase was greater for clients than for nonclients. This study argues that the waqf-based microfinance program run by Bank Waqf Mikro model can assist their clients – as more vulnerable groups in society – to maintain their well-being during the pandemic.

Research limitations/implications

To ensure the effectiveness of waqf-based microfinance programs in diverse settings, this study should include more respondents from different institutions.

Practical implications

This research has several practical recommendations, particularly for integrating Islamic charity for microfinance. The findings of this study suggest that the BWM model, which combines three institutions – the government, zakat groups and Islamic boarding schools (pesantrens) – can play a substantial role in enhancing the welfare of its members during the pandemic.

Originality/value

This study contributes to the body of knowledge on Islamic microfinance by providing empirical evidence of the importance of waqf-based microfinance in reducing the pandemic’s impact on clients well-being.

Details

Journal of Islamic Accounting and Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0817

Keywords

Article
Publication date: 19 June 2019

Aimatul Yumna

This study aims at product development in Syariah banking, using the theory of Pyramid of Maslahah. Product development are important aspects of Islamic banking to realize Maqasid

1040

Abstract

Purpose

This study aims at product development in Syariah banking, using the theory of Pyramid of Maslahah. Product development are important aspects of Islamic banking to realize Maqasid Al Shariah and to better serve the real economy.

Design/methodology/approach

To understand the needs of the customers, this study uses qualitative approaches and collects primary data from semi-structured interviews of 25 banking customers in Indonesia.

Findings

The study found that the group of respondents who have similar characteristics in age, marital status and number of kids tend to have similar financial needs. Some of the needs that have not been fulfilled by Sharia banking are the needs for investment in banking products, the needs for pension plan products and the needs for travelling-related financial products.

Practical implications

This study proposed that Islamic banking should provide financial products that cater to three needs of the society, including the needs for necessities/essentials (daruriyat), the needs of complementary requirements (hajiyyat) and the needs for beautifications or embellishments (tahsiniyat), to be able to better serve the real economy.

Originality/value

Financial needs and the life cycle approach can be used for product development in banking industry. However, this approach has not been widely used for consideration in the development of Sharia banking products in Indonesia. This study provides some novelty in Islamic banking customer behavior, especially in understanding financial needs based on the theory of Pyramid of Maslahah.

Details

International Journal of Islamic and Middle Eastern Finance and Management, vol. 12 no. 5
Type: Research Article
ISSN: 1753-8394

Keywords

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