Search results

1 – 10 of 10
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 3 April 2009

Aidan Daly, Stephen J. Grove, Michael J. Dorsch and Raymond P. Fisk

The purpose of this paper is to examine the value of improvisation training, as used in schools of acting, in preparing front‐stage service employees perform their roles when…

3773

Abstract

Purpose

The purpose of this paper is to examine the value of improvisation training, as used in schools of acting, in preparing front‐stage service employees perform their roles when interacting with customers as cabin crew in Aer Arann, a regional Irish airline.

Design/methodology/approach

To discern the relevance and impact of improvisation training, a case study methodology was employed. The subjects of the investigation were seven recently hired cabin crew personnel for Aer Arann. Data for the case study were collected from the new hires at three different times.

Findings

The study shows that participants both enjoyed the improvisation training and found it to be very valuable as preparation for their roles in the airline. A key finding was that the new hires strongly recommended that improvisation training be incorporated into the airline's regular induction training programme. Specifically, participants felt the improvisation training improved their confidence, effectiveness, ability to adapt, spontaneity and comfort in successfully handling unique situations.

Research limitations/implications

As with many case studies, the study presented here focuses on a single company for its data generation. Further, because of the realities of commercial life, the subject pool is quite small, i.e. due to the demands of their position, only seven new hires were available for the 12 hours needed to conduct the training, as well as the subsequent assessment activities. Nevertheless, the case study enabled the authors to gain meaningful insights into the utilisation of improvisation training in a real‐world setting.

Originality/value

The research makes several key contributions. First, it links theory and practice by demonstrating in a real world context the efficacy of framing service as theatre. Second, based on the service theatre literature, the paper details the utility of improvisation training as a means of preparing front‐stage service employees for the rigours of their jobs. Finally, the research presents new, empirically based insights regarding the value and contribution of improvisation training in the services sector.

Details

European Journal of Marketing, vol. 43 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Access Restricted. View access options
Article
Publication date: 7 October 2014

Aidan Daly, Steve Baron, Michael J. Dorsch, Raymond P. Fisk, Stephen J. Grove, Kim Harris and Richard Harris

This paper aims to demonstrate the applicability of a theatrical framework for improving the effectiveness of the knowledge transfer of service research findings to practitioners…

1093

Abstract

Purpose

This paper aims to demonstrate the applicability of a theatrical framework for improving the effectiveness of the knowledge transfer of service research findings to practitioners.

Design/methodology/approach

A case study approach is adopted. The operation of a practitioner-oriented seminar is examined through a theatrical lens to establish the extent to which direction, audience participation and creativity, emotions and visual aesthetics can contribute to bridging the academia-practitioner divide.

Findings

Planning a practitioner-oriented seminar performance is as important as planning the program content. Effective knowledge transfer requires active audience engagement, activation of favorable audience emotions and an enjoyable learning process. The lack of these requirements can render written dissemination by journal papers relatively ineffective in reaching and engaging practitioners.

Research limitations/implications

Findings are based on one case study: a seminar delivered to practitioners on “service theater”.

Practical implications

In addition to face-to-face seminars, contemporary dissemination methods (webinars, podcasts) can apply the theatrical lessons introduced and evaluated. Practitioners do not respond positively to only written declarative information, through academic papers and/or PowerPoint slides, from academicians.

Originality/value

The article recognizes that dissemination of service research findings is, itself, a service, requiring depth of thought and understanding.

Details

Journal of Services Marketing, vol. 28 no. 7
Type: Research Article
ISSN: 0887-6045

Keywords

Available. Content available
166

Abstract

Details

Journal of Services Marketing, vol. 28 no. 7
Type: Research Article
ISSN: 0887-6045

Available. Content available
Article
Publication date: 1 April 2000

Aidan Rankin

227

Abstract

Details

European Business Review, vol. 12 no. 2
Type: Research Article
ISSN: 0955-534X

Keywords

Access Restricted. View access options
Book part
Publication date: 2 May 2023

Natalie Glynn

Abstract

Details

Youth Transitions Out of State Care: Being Recognized as Worthy of Care, Respect, and Support
Type: Book
ISBN: 978-1-80262-487-8

Available. Content available
72

Abstract

Details

European Business Review, vol. 12 no. 4
Type: Research Article
ISSN: 0955-534X

Keywords

Access Restricted. View access options
Book part
Publication date: 5 February 2024

Adele Irving, Jamie Harding and Oliver Moss

The adoption of a research-informed approach to teaching about homelessness has allowed the authors to provide diverse groups of learners with a range of traditional and more…

Abstract

The adoption of a research-informed approach to teaching about homelessness has allowed the authors to provide diverse groups of learners with a range of traditional and more embodied educative experiences, both inside and outside of the classroom. While conventional research methods and outputs have provided a useful starting point for learners with no or limited working knowledge of homelessness, innovative approaches to research and outputs – which have prioritised giving a voice to homeless people themselves – have been particularly important in developing the critical empathy of learners towards the subject. To ensure an effective relationship between research and teaching (particularly when teaching those who work in the homelessness sector), the authors needed a good understanding of the prior learning and experiences, roles, operating contexts and needs of their learners, to teach from a position of empathy, and to work collaboratively with learners to further understanding.

Details

Developing and Implementing Teaching in Sensitive Subject and Topic Areas: A Comprehensive Guide for Professionals in FE and HE Settings
Type: Book
ISBN: 978-1-83753-126-4

Keywords

Access Restricted. View access options
Book part
Publication date: 2 May 2023

Natalie Glynn

Abstract

Details

Youth Transitions Out of State Care: Being Recognized as Worthy of Care, Respect, and Support
Type: Book
ISBN: 978-1-80262-487-8

Available. Open Access. Open Access
Article
Publication date: 7 November 2023

Rogers Rugeiyamu and Ajali Mustafa Nguyahambi

The world is experiencing democratic backsliding such that the situation is down back to 1986. This has resulted in the global shrinking of civic space for civil society…

1560

Abstract

Purpose

The world is experiencing democratic backsliding such that the situation is down back to 1986. This has resulted in the global shrinking of civic space for civil society organizations (CSOs). NGOs engaging in advocacy activities are seen to be among the CSOs affected. Using four NGOs cases from Tanzania, the study contributes to the civic space debate by uncovering how advocacy NGOs become resilient.

Design/methodology/approach

The study is anchored in interpretivism and a cross-sectional case study design, following a qualitative approach path. Data were collected through interviews and a documentary review.

Findings

Results show that several strategies such as complying, building community back-up, collaboration, strategic litigation, using digital media and changing the scope are applied. However, strategies face obstacles including scope limitations, expected democratic roles, high cost, changes in the scope and being outsmarted by the government, and hence their effectiveness is questionable.

Research limitations/implications

This study focused on advocacy NGOs. More studies can be conducted for other advocacy-related CSOs on how they become resilient.

Practical implications

While NGOs are allowed to exist in the country, their freedom continue to be curtailed. Even the effectiveness of resiliency becomes temporary and depends on the political will of the existing regime.

Originality/value

Tanzania NGOs have to build strong bonds with citizens, expand the scope of strategies and use deliberative democratic principles to educate the government to change laws and tolerate plural political culture. Also, NGOs in other countries with confined civic space can apply the same.

Details

Journal of Humanities and Applied Social Sciences, vol. 6 no. 3
Type: Research Article
ISSN: 2632-279X

Keywords

Access Restricted. View access options
Article
Publication date: 11 July 2016

Jonathan Ruiz-Jaramillo, Emilio Mascort-Albea and Antonio Jaramillo-Morilla

Growing awareness of the importance of preserving the built environment has created an increasing demand for experts capable of performing building inspections to ensure a high…

351

Abstract

Purpose

Growing awareness of the importance of preserving the built environment has created an increasing demand for experts capable of performing building inspections to ensure a high level of preservation. Technical surveys include a set of procedures and tests that have become essential tools providing the necessary knowledge required for maintenance, preservation and improvement of buildings. The paper aims to discuss these issues.

Design/methodology/approach

Within this set of inspection techniques, this paper presents a method developed to produce vertical deformation plans from the levelling data obtained from different floors of a building. It also explains how to perform accurate levelling and an outcome analysis to provide displacement maps. Thus, based upon obtained measurements, it is possible to achieve 2D contour maps and three-dimensional (3D) surface mapping by means of specialized software that is typically used for cartographic and territorial analysis.

Findings

The developed methodology provides easier analysis of the deformation of buildings and structures. Consequently, the method produces relatively accurate outcomes that are sufficient to make a proper assessment that facilitates the diagnostic and decision-making process. The case studies analysed show the applicability and usefulness of the procedure.

Originality/value

This sustainable and non-destructive system is an essential instrument for providing valuable and useful information to the specialist. The 2D/3D graphical data displays enable easier analysis of survey results, also aiding comprehension of these results in the context of liability claims.

Details

Structural Survey, vol. 34 no. 3
Type: Research Article
ISSN: 0263-080X

Keywords

1 – 10 of 10
Per page
102050