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The purpose of this paper is to analyze the trends of global automobile industry toward energy saving and smart application. The automobile industry has its own special supply, safety and reliability system. It combined with the legislations that progressive safety driving leads to increase automobile electronic (AE) facilities and enlarges the proportion of the electronic control for vehicles. Based on matured communication and semiconductor industries in Taiwan, the government assists these hi-tech industries in entering the AE domain by clustering relevant enterprises with assembly supply chains. Flagship IC packaging and LCD panels enterprises are located in the Kaohsiung Industrial Park which possesses advantages for the clustering of AE industry.

In this paper, a systematic investigation on establishing AE industry cluster in Kaohsiung Industry Park (KIP) is presented. First, 42 electrical and electronics enterprises are site visited and interviewed for operation and management preferential demands. Second, problems encountered in enterprises’ operation are identified through expert weight method. Third, the main factors involved in the operational management are then analyzed based on five flagship enterprises in KIP. The integration of industrial–university–government resources and assistance is demonstrated. Finally, the establishment of an innovative talents cultivation model is illustrated.

The developed systematic talent program is proposed to resolve the urgent demands in recruiting talents, operational costs and new products development.

This paper satisfies needs of research enterprise management. The establishment of an innovative talents cultivation model is illustrated.

This paper seeks to develop an approach for the unsteady inverse problem of two‐dimensional oscillating airfoils based on the finite difference method (FDM) solution of the transient Euler equations.

The solution strategies are determined according to the mathematical model for the inverse‐problem of oscillating airfoils. Then the unsteady nonreflecting far field boundary condition and the permeable wall boundary condition are employed to treat the boundary conditions. The applications are carried out for the modification of an oscillating airfoil according to the design targets of the unsteady pressure distribution in an oscillating period.

The results show that the pressure distributions over the new airfoils coincide with the design objects indicating that the mathematical model and solution strategy developed in this paper is rational and reliable.

This method is limited to frictionless flow.

The paper provides a new FDM solution of unsteady inverse problem for oscillating airfoils, which can be extended to treat the multipoint problem of airfoil design.

This paper aims to develop an inexpensive, portable, sensitive and environmentally friendly electrochemical sensor to quantify trace metals.

A sensor was constructed by modifying carbon paste electrode for the determination of lead, cadmium and zinc ions using square wave anodic stripping voltammetry (SWASV). The modified electrode was prepared by inserting homogeneous mixture of 2-hydroxy-acetophenonethiosemicarbazone, graphite powder and mineral oil. Various important parameters controlling the performance of the sensor were investigated and optimized. Electrochemical behavior of modified electrode was characterized by cyclic voltammetry.

Modified carbon pastes electrodes showed three distinct peaks at −0.50, −0.76 and −1.02 V vs silver/silver chloride corresponding to the oxidation of lead, cadmium and zinc ions at the electrode surface, respectively. The highest peak currents for all the metal ions under study were observed in the phosphate buffer solution at pH 1 with a deposition time of 70 s. The sensor exhibited linear behavior in the range of 0.25-12.5 μg mL-1 for lead and cadmium and 0.25-10.0 μg mL⁻¹ for zinc. The limit of detection was calculated as 78.81, 96.17 and 91.88 ng mL⁻¹ for Pb2⁺, Cd2⁺and Zn2⁺, respectively. The modified electrode exhibited good stability and repeatability.

A chemically modified electrode with Schiff base was applied to determine the content of cadmium, lead and zinc ions in aqueous solutions using SWASV.

At the end of the exercise, students will be able to identify the type of entrepreneur, apply Big Five Personality Traits characteristics of the successful entrepreneur, use the Porter five forces to define the company’s attractiveness, describe David’s three-stage framework, use David’s (2015) strategy formulation framework to propose appropriate strategies for a company, explain the interdependencies of the nine key elements of a business model and create the business model canvas.

The case focuses on Posh Nail Beauty (POSH), one of the leading manicure and pedicure companies in Malaysia. The case concentrates on the discussion of business development, business strategies and challenges of POSH.

The case study is suitable to be used by undergraduate students who are taking the courses such as entrepreneurship, business strategy and marketing related courses.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Pearce and Robinson (2013). Strategic management: Planning for domestic & global competition, (13th ed.). McGraw-Hill/Irwin, New York. • Posh Nail Spa. (2017), available at www.poshnailspa.my/ • Posh! Nail Spa Presents The First Nail Art Fashion Show in Malaysia. (2016), available at http://femalemag.com.my/beauty/posh-nail-spa-presents-first-nail-art-fashion-show-malaysia/ • Scarborough and Cornwall (2015). Entrepreneurship and effective small business management, (11th ed.). Pearson, England. • Siaw (2015). “How to nail it: Plus the do’s and don’ts,” The Star, Malaysia. • This Local Nail Salon Is Going Beyond Mere Manicures. (2017), available at http://marieclaire.com.my/beauty/local-nail-salon-posh-nail-spa/ • Torlak and Şanal (2007). David’s strategy formulation framework in action: the example of Turkish Airlines on domestic air transportation. İstanbul Ticaret Üniversitesi Fen Bilimleri Dergisi, 6(12), 81-114. • David (2011). Strategic management (Concepts and cases)(Global Edition 13e). Pearson, Upper Saddle River, New Jersey.

CSS 3: Entrepreneurship.

Nowadays, many organizations use quality function deployment (QFD) in order to recognize their customers’ wants and arrange a set of corrective activities in order to satisfy these wants. In a competitive environment, two or more organizations cooperate in order to meet their customers’ wants. The purpose of this paper is to introduce a new hybrid approach of QFD employing SERVQUAL method, named three-dimensional house of quality (3DHOQ) to help the cooperation between two organizations with common customers by determining some common corrective activities that would satisfy their customers’ wants.

In order to better explain the proposed model, it is implemented in Birjand International Airport and Iran Air airline. At first, the customers’ want in the airport and airline sections are identified and the SERVQUAL method is used to determine the final weight of these wants. Afterwards, the corrective activities for satisfying the customers’ wants are determined using the three-dimensional QDF; and then are given weights using the multi-dimensional relation matrix.

Results of this study show the customers’ wants in two sections of airport and airline, the importance of each customer want, the gap between customers’ perception and expectation of each want, the collective corrective activities required to satisfy the customers’ wants and the weight of these corrective activities.

This paper helps the airline and airport sections have an analyzed list of their customers’ wants and a set of shared and unshared corrective activities to meet these wants.

This paper presents a simultaneous QFD analysis in the airport and airline sections. Moreover, a new hybrid approach employing SERVQUAL method, named 3DHOQ is introduced to determine the corrective activities of both organizations and their weights.