Erdener Kaynak, Orsay Kucukemiroglu and Ahemt Ozmen
Past studies indicate that there is a close relationship betweenspread of credit card usage in a country and its stage of socio‐economicdevelopment. With increased level of…
Abstract
Past studies indicate that there is a close relationship between spread of credit card usage in a country and its stage of socio‐economic development. With increased level of socio‐economic and technological development, credit card usage particularly increases in developing countries. Studies credit card usage behavior in an advanced developing country – Turkey. An empirical research study conducted in urban Turkey indicates that there are certain relationships between socio‐economic and demographic characteristics of Turkish consumers and their credit cardholding and usage behaviors. In light of the survey findings, offers a number of marketing strategy guidelines for credit card issuers in developing countries to remain competitive as well as creating more market growth opportunities in this growing service industry.